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Nine Year-Old Ryan Kaji Once Again Leads YouTube’s Top Earners for the Year

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Nine Year-Old Ryan Kaji Once Again Leads YouTube’s Top Earners for the Year

Time for your annual reminder that children are earning way more than you, and having more fun doing it also.

Well, one child in particular – Forbes has published its annual listing of the top earners on YouTube, which, once again, is lead by Ryan Kaji, of the ever-popular channel ‘Ryan’s World‘, who is now only 9 years of age.

Kaji’s videos mostly consist of toy unboxings and light-hearted story clips (like this one). And as you can see from the view count, they remain hugely popular on the platform, facilitating extensive monetization opportunities.

According to Forbes, Kaji earned $29.5 million from YouTube clips in 2020, up from $26 million last year, when Kaji was also number one on the Forbes list. Kaji also lead the way in 2018 ($22 million).

That’s an amazing run for Ryan’s World, but while Kaji does make it look simple, and may cause you to question your career choices, he also benefits from slick editing and a dedicated channel strategy, which, you would have to assume, is not masterminded by a child. So you can take some comfort in that.

Others on the 2020 YouTube earnings list include Mr Beast, who just launched a massive project which saw him open up 300 restaurants across America. Long-time favorites Dude Perfect and Rhett and Link are also on the list, along with Blippi, Jeffree Star and David Dobrik. 

Top YouTubers 2020

Aspiring YouTubers and YouTube marketers can learn a lot from these channels, in regards to key presentation notes, thumbnail usage, titles, video length and more.

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But probably the biggest lesson to take from these YouTube stars is consistency. Yes, anyone can create videos and upload them to YouTube, and when you look at something like Ryan’s World, it might feel like anyone could create similar, simple clips without much work. But few people actually do it – few commit the time and effort required to learn video editing, learn the key elements of YouTube posting, and to grow an audience to the point where they can monetize effectively.

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Because while making videos is easy, making good videos is hard. It’s like any kind of art – anyone can paint a picture, but it takes passion and commitment to create a masterpiece.

These stars have put in the time, which is why they serve as a good starting point to understand more about what works on the platform, and how you can develop your presence.

You can check out the full Forbes Highest Paid Stars of YouTube listing here

Socialmediatoday.com

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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

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New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.

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Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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