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Snapchat Shares New insights into Consumer Behavior and Trends



Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions.

As per Snapchat:

“The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal.”

Snapchat has collected a range of trends and insights into a new, 15-page report called ‘Strategies for the Next Normal’, which outlines how habits have changed, and what it means for your approach.

Snapchat New Normal report

Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for marketing, the expansion and increasing accessibility of AR for campaigns and the ongoing evolution of its own video tools and options. 

Snapchat New Normal report

As per Snap:

“Millennials are the largest generation in history. In 2020, they made one in three purchases, and the generation is expected to drive half the increase in expenditure growth over the next decade.”

There’s a heap of interesting notes here, and pointers to help guide your future strategy, with the younger generation leading the way on the next key shifts.

In addition to this, Snapchat has also shared some overall usage insights, which further reiterate the app’s influential capacity on this next generation of consumers.

There are some good, important notes here, worth noting in your planning, with the specific insights into rising consumption trends and habits all pointing to new approaches, and evolving shifts.

Even if Snapchat isn’t part of your 2021 planning, it’s worth taking a look, and getting a better understanding of these key trends. 


You can download Snapchat’s “Strategies for the Next Normal” report here.



A Look at the Top Costume Themes and Trends for Halloween 2022



A Look at the Top Costume Themes and Trends for Halloween 2022

Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.

Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.

First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.

  1. Stranger Things costume ideas (+22x)
  2. Elvis and Priscilla costume (+19x)
  3. Patrick Bateman costume (+18x)
  4. Top Gun costume (+6x)
  5. Anna Delvey costume (+5x)
  6. Harley Quinn halloween costume (4x)
  7. Avril Lavigne halloween costume (+3x)
  8. Dani Hocus Pocus costume (+3x)
  9. Maddie and Cassie Euphoria costume (+3x)
  10. Lord of the Rings halloween costumes (2x)

Some fairly significant pop culture shifts in there, which could help to guide your approach – though why Avril Lavigne?

Similar trends are evident in Google Search data, along with some additional variations and styles:

  • Gomez Addams costume
  • Mary Sanderson costume
  • Spiderman costume
  • Joker costume
  • Akatsuki cloak
  • Cruella costume
  • Black Widow costume
  • Velma costume
  • Harry Potter costume
  • Mandalorian costume

There’s also significant interest in couples and family costume ideas, which could be a bigger theme this time around.

Twitter, meanwhile, has provided some more generic Halloween trend notes, including the top hashtags:

  • #Halloween
  • #Halloween2022
  • #HappyHalloween
  • #TrickOrTreat 

(Twitter also notes that #Giveaway and #Win are also popular, as they always are, which could be worth noting in your approach)

Along with the most popular Halloween emoji

  • Pumpkin emoji
  • Ghost emoji
  • Loudly crying face emoji
  • Crying laughing emoji
  • Purple devil emoji

You probably could have guessed those, but if you need some additional inspiration or notes, these are the hashtags and emoji you should be considering.

More platforms will release more data and trend insights over the next few weeks, along with any new tools and options that they’re adding to help people engage with the event.


But if you’re looking to get planning, or you just need a little direction, these are the top trends as they currently stand, which could help you find the best approach for your campaigns.

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