Connect with us

SOCIAL

Snapchat Shares New insights into Consumer Behavior and Trends

Published

on

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions.

As per Snapchat:

“The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal.”

Snapchat has collected a range of trends and insights into a new, 15-page report called ‘Strategies for the Next Normal’, which outlines how habits have changed, and what it means for your approach.

Snapchat New Normal report

Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for marketing, the expansion and increasing accessibility of AR for campaigns and the ongoing evolution of its own video tools and options. 

Snapchat New Normal report

As per Snap:

“Millennials are the largest generation in history. In 2020, they made one in three purchases, and the generation is expected to drive half the increase in expenditure growth over the next decade.”

There’s a heap of interesting notes here, and pointers to help guide your future strategy, with the younger generation leading the way on the next key shifts.

In addition to this, Snapchat has also shared some overall usage insights, which further reiterate the app’s influential capacity on this next generation of consumers.

There are some good, important notes here, worth noting in your planning, with the specific insights into rising consumption trends and habits all pointing to new approaches, and evolving shifts.

Even if Snapchat isn’t part of your 2021 planning, it’s worth taking a look, and getting a better understanding of these key trends. 

You can download Snapchat’s “Strategies for the Next Normal” report here.

Socialmediatoday.com

SOCIAL

YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

Published

on

YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



Source link

Continue Reading

SOCIAL

Podcast Marketing Statistics for Businesses [Infographic]

Published

on

Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

Source link

Continue Reading

SOCIAL

17 Content Options for Each Stage of the Sales Journey [Infographic]

Published

on

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

Source link

Continue Reading

Trending

en_USEnglish