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Paris caps off strong season as menswear carves out its own space

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Paris caps off strong season as menswear carves out its own space

“There’s been a consensus around where the menswear market is heading: pared back, sophisticated with more of a lean towards minimalism than the decoration we saw in the collections before the Covid pandemic,” says Mytheresa chief commercial officer Richard Johnson. “I loved Jonathon Anderson’s playful use of structure in tailored coats at Loewe, making menswear that falls somewhere between fashion and sculpture, and by contrast, Nigo’s loose, flowing and fluid suits paired with ’90s-inspired skate shoes at Kenzo. Something for the grown-ups and the kids, but which is which?”

Post-Covid, tailoring has returned in force. “Ties are back, notably in the US,” says Hermès’s executive vice president, manufacturing division and equity investments, Guillaume de Seynes.

Selfridges’s director of womens and menswear Bosse Myhr says: “One of the highlights from this season’s shows was Matthew Williams’s collection for Givenchy. The layered tailored looks are our favourites. In general, there was a sophisticated, grown-up trend throughout all shows: Milan and Paris. From a masterclass at Dior to an almost all-black collection at Junya Watanabe, it was the trend that could not be missed.”

This season, it was BTS’s Jimin’s first show as Dior ambassador, sitting front row next to bandmate J-Hope.

Photo: Richard Bord/Getty Images

Still, streetwear still has its place, says Myhr. “Off-White’s announcement to collaborate with the Chicago Bulls meant also that sportswear and streetwear is still around and feeling desirable as ever. Kid Cudi’s collection was a strong indication of that as well.” In the middle of fashion week, an NBA game in Paris drew Pharrell Williams and Naomi Campbell. 

In addition to the layered looks at Givenchy (notably skirts on pants), Williams created the first four looks with the couture atelier. “The street generation is returning to tailoring, but everything goes,” says Sidney Toledano, chairman and CEO of LVMH Fashion Group, backstage after the Givenchy show. “There has been a revolution in men’s fashion started by Hedi Slimane at Dior 20 years ago. There were rules — now there’s amazing creativity.” 

Additional reporting from Luke Leitch.

Comments, questions or feedback? Email us at [email protected].

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With a standout men’s show, Louis Vuitton CEO Michael Burke exits on a high note

Amid challenging conditions, emerging designers get boost from French culture minister 

‘Massive’ Covid resurgence in China drags on Richemont sales

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

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