Pinterest Shares Marketing Strategies and Trend Insights for Q5

Pinterest Shares Q5 Marketing and Trend Tips

Pinterest, the popular image sharing platform, has shared new information about what people are looking for during the period after Christmas, called Q5. This time, right between Christmas and New Year’s Day, is a very busy time on Pinterest, and it offers great chances for businesses to connect with customers.

Why is Q5 Important?
Many people relax after Christmas and start shopping for themselves or for special gatherings. Pinterest says that during Q5, people are very active on the app. About 55% of weekly Pinterest users keep shopping online, and 45% shop in stores. This makes Q5 an excellent time for brands to sell products and share marketing messages.

What Do People Search for During Q5?
Searches on Pinterest reach some of the highest points of the year. Instead of just looking for gifts, people are searching for things to make get-togethers with family and friends more fun.
For example:

• Search for “new year’s cocktails” go up by almost 10 times.
• Search for “NYE casual outfit” jumps by 30 times.

People are also shopping for things for themselves, especially in categories like food, drinks, and fashion. Many are looking for items to celebrate the New Year in style.

Self-Care and Goal Setting
As the year ends, people on Pinterest are also thinking about self-care and new plans. Searches for beauty and health topics increase a lot:

• Clear skin tips (+2.1 times)
• Detox bath (+48%)
• Body oils (+22%)

Interestingly, people on Pinterest are 2.4 times more likely to set New Year’s resolutions than people who don’t use Pinterest. They’re thinking about goals like saving money, personal finance, and organizing their homes. These topics see a big spike in searches, with home organization increasing by 79%.

Tips for Marketers
This period is a great opportunity for brands. You can create pins about budgeting, home organization, wellness, or celebrating the New Year. Pinterest’s data shows that this is a key moment for connection and sales.

Conclusion
Q5 offers many marketing opportunities as people plan for the New Year and treat themselves. If you want to learn more about how to make the most of Q5, Pinterest has a detailed guide you can read here.

In short:

• People are very active on Pinterest during Q5.
• Searches for celebrations, fashion, food, and self-care increase.
• It’s a perfect time for brands to connect with eager buyers.

Use this period wisely to boost your marketing efforts and end the year on a high note!