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Reddit Adds ‘Predictions’ in Subreddit Polls to Enhance In-App Engagement



Reddit has launched a new posting feature called ‘Predictions’, which will enable users to put their opinions on the line, and earn tokens based on their topic knowledge.

Reddit Predictions

As you can see in this example, Predictions will let users essentially bet tokens on their expected poll result, with moderators putting together the polls and options. Moderators can also build Predictions tournaments, with a range of polls for users to take part in, and bet more tokens on.

As explained by Reddit:

Available to mods in communities that have at least 10,000 members, this new feature gives redditors an even more unique way of participating in their communities, by removing the barrier of posting and making it easier than ever.”

Reddit Predictions

The tokens, it’s worth noting, are not buyable, nor redeemable for cash. Each user gets 1,000 tokens when joining a Predictions Tournament, which are free, but once you run out, you can no longer take part.

After the Predictions tournament is complete, users are allocated tokens based on the predictions they got right, and how much they bet, which then enables them to climb the relative community Predictions leaderboard, thereby boosting their reputation and presence in that particular subreddit.

Reddit Predictions

Given that it’s not for real money or prizes, it may seem like a less consequential, and therefore maybe less engaging option, but Reddit users have a long, ingrained history of competing on metrics which mean nothing outside of the app itself. As do, really, all social media users, because the vast majority of people don’t care about how many likes or followers each person has, yet we all still crave those engagement points anyway, and they do provide a level of peer credibility and presence.

As such, you can imagine that Redditors will be keen to show off their knowledge via Predictions tournaments, and it could, as Reddit notes, go some way towards encouraging users to become more active in the app, as opposed to passively browsing through the latest memes in their feeds.

Which is a key focus – according to third-party analysis conducted in 2019, more than 98% of Reddit’s monthly active users don’t ever post or comment, with most choosing to simply browse and up/downvote content in the app.

That’s not necessarily a problem, as Reddit engagement is still steadily rising. But ideally, by getting more people involved, Reddit will be able to keep more people coming back more often, while also building on its use case, and enhancing its communities.

Then again, providing a gateway process for gambling is not the ideal pathway for such, so there are some questions about the validity of this approach. But the hope would be that through harmless, simple poll participation like this, that will encourage users into the Reddit process, and facilitate participation and activity.


And it’ll no doubt work. Again, Reddit users have been competing on Karma points for years, and if there’s one thing Redditors love more than anything else, it’s being right, and ensuring others are aware of such.

This facilitates both elements, which will see Redditors flock to it in droves.   

You can learn more about Reddit Predictions here.



UK teen died after ‘negative effects of online content’: coroner



Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.


“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.


“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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