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Reddit Adds ‘Predictions’ in Subreddit Polls to Enhance In-App Engagement

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Reddit has launched a new posting feature called ‘Predictions’, which will enable users to put their opinions on the line, and earn tokens based on their topic knowledge.

Reddit Predictions

As you can see in this example, Predictions will let users essentially bet tokens on their expected poll result, with moderators putting together the polls and options. Moderators can also build Predictions tournaments, with a range of polls for users to take part in, and bet more tokens on.

As explained by Reddit:

Available to mods in communities that have at least 10,000 members, this new feature gives redditors an even more unique way of participating in their communities, by removing the barrier of posting and making it easier than ever.”

Reddit Predictions

The tokens, it’s worth noting, are not buyable, nor redeemable for cash. Each user gets 1,000 tokens when joining a Predictions Tournament, which are free, but once you run out, you can no longer take part.

After the Predictions tournament is complete, users are allocated tokens based on the predictions they got right, and how much they bet, which then enables them to climb the relative community Predictions leaderboard, thereby boosting their reputation and presence in that particular subreddit.

Reddit Predictions

Given that it’s not for real money or prizes, it may seem like a less consequential, and therefore maybe less engaging option, but Reddit users have a long, ingrained history of competing on metrics which mean nothing outside of the app itself. As do, really, all social media users, because the vast majority of people don’t care about how many likes or followers each person has, yet we all still crave those engagement points anyway, and they do provide a level of peer credibility and presence.

As such, you can imagine that Redditors will be keen to show off their knowledge via Predictions tournaments, and it could, as Reddit notes, go some way towards encouraging users to become more active in the app, as opposed to passively browsing through the latest memes in their feeds.

Which is a key focus – according to third-party analysis conducted in 2019, more than 98% of Reddit’s monthly active users don’t ever post or comment, with most choosing to simply browse and up/downvote content in the app.

That’s not necessarily a problem, as Reddit engagement is still steadily rising. But ideally, by getting more people involved, Reddit will be able to keep more people coming back more often, while also building on its use case, and enhancing its communities.

Then again, providing a gateway process for gambling is not the ideal pathway for such, so there are some questions about the validity of this approach. But the hope would be that through harmless, simple poll participation like this, that will encourage users into the Reddit process, and facilitate participation and activity.

And it’ll no doubt work. Again, Reddit users have been competing on Karma points for years, and if there’s one thing Redditors love more than anything else, it’s being right, and ensuring others are aware of such.

This facilitates both elements, which will see Redditors flock to it in droves.   

You can learn more about Reddit Predictions here.

Socialmediatoday.com

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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Cheeky branding wins (and missteps)

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Cheeky branding wins (and missteps)

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Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



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Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

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Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content.

There’s limited info available on the full origins or intentions of the group, but today, Google has published a new overview of its ongoing efforts to combat the initiative, called DRAGONBRIDGE.

As explained by Google:

In 2022, Google disrupted over 50,000 instances of DRAGONBRIDGE activity across YouTube, Blogger, and AdSense, reflecting our continued focus on this actor and success in scaling our detection efforts across Google products. We have terminated over 100,000 DRAGONBRIDGE accounts in the IO network’s lifetime.

As you can see in this chart, DRAGONBRIDGE is by far the most prolific source of coordinated information operations that Google has detected over the past year, while Google also notes that it’s been able to disrupt most of the project’s attempted influence, by snuffing out its content before it gets seen.

Dragonbridge

Worth noting the scale too – as Google notes, DRAGONBRIDGE has created more than 100,000 accounts, which includes tens of thousands of YouTube channels. Not individual videos, entire channels in the app, which is a huge amount of work, and content, that this group is producing.

That can’t be cheap, or easy to keep running. So they must be doing it for a reason.

The broader implication, which has been noted by various other publications and analysts, is that DRAGONBRIDGE is potentially being supported by the Chinese Government, as part of a broader effort to influence foreign policy approaches via social media apps. 

Which, at this kind of scale, is a concern, while DRAGONBRIDGE has also targeted Facebook and Twitter as well, at different times, and it could be that their efforts on those platforms are also reaching similar activity levels, and may not have been detected as yet.

Which then also relates to TikTok, a Chinese-owned app that now has massive influence over younger audiences in western nations. If programs like this are already in effect, it stands to reason that TikTok is also likely a key candidate for boosting the same, which remains a key concern among regulators and officials in many nations.

The US Government is reportedly weighing a full TikTok ban, and if that happens, you can bet that many other nations will follow suit. Many government organizations are also banning TikTok on official devices, based on advice from security experts, and with programs like DRAGONBRIDGE also running, it does seem like Chinese-based groups are actively operating influence and manipulation programs in foreign nations.

Which seems like a significant issue, and while Google is seemingly catching most of these channels before they have an impact, it also seems likely that this is only one element of a larger push.

Hopefully, through collective action, the impact of such can be limited – but for TikTok, which still reports to Chinese ownership, it’s another element that could raise further questions and scrutiny.

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