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Reddit Announces New Office in Australia as it Continues to Build on its Business Potential

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As it continues to expand its business operations, in order to capitalize on its growing user base, Reddit has announced that it’s opening a new local office in Australia, which is now home to the platform’s fourth-largest regional audience.

Reddit Australia

As explained by Reddit:

“Our new Australian team launches with dedicated, locally-based Community, Engineering and Sales staff, as well as Country Manager, David Ray, who will join us in the coming weeks. The Australian business is managed by Reddit’s Head of International, Tariq Mahmoud, and is already partnering with local entities, working with Australian-based moderators and communities, and establishing local brand partnerships.”

The Australian expansion is the latest in the company’s evolving growth strategy, which has also seen it open offices in Canada and the UK over the past 9 months.

Reddit says that its Australian audience has grown by 40% year-over-year, with the average Aussie user now spending some 31 minutes per day in the app, which Reddit claims is a higher average session time rate than Instagram, Snapchat, Twitter and Pinterest.

“[Australian Redditors] collectively contribute 158 million posts, comments and votes on the platform every month. 62% of our Australian users sit in the highly desirable 18 – 34 year old segment, with 28% aged between 35 – 49.”

Reddit says that key topics of interest among Australian users are gaming, cryptocurrency and entertainment, while the r/australia subreddit, where users share local news and discussion, is now up to 700,000 members.

And much like the US, where r/wallstreetbets has taken on a life of its own in the investor community, market-focused subs like r/ausfinance and r/asx_bets are also on the rise, along with sports discussion.

“Local takes on leading global communities are also popular among Australian Reddit users, with r/askanaustralianr/australianteachers and r/ausproperty among the fastest growing communities for Australian users in 2021.”

The new Australian office, based in Sydney, will be focused on building connections with local advertisers, and showcasing the potential of Reddit’s communities, which can now be reached via the platform’s evolving array of ad offerings and tools.

Reddit’s gradually winning over more advertisers, and building its ad business. While it’s always been a popular platform among users, the free speech focus of the app, at least in its early days, has imbued a level of hesitation with some marketers, due to concerns about unwanted content associations and generally negative reception to promotions in the app.

But that is changing. Back in December, Reddit reported that its ad revenue exceeded $100 million for the first time in 2019, and was on track to increase by more than 70% in 2020. The company has also made significant strides in improving its content moderation and platform rules, with the biggest shift on this front resulting in the removal of thousands of subreddits in June last year, as a result of its updated approach to hate speech.

That’s expelled many of the more controversial elements out of its system – but still, there are some more questionable corners of the Reddit eco-sphere that would make even the most liberal-minded users consider deleting their browser history. 

But its ad system is improving, and Reddit’s working to provide more specific targeting, and exclusion tools to address these concerns.  

And Reddit’s communities, as the data here shows, do see high levels of interaction and engagement. And within that, there’s significant opportunity to connect with relevant audiences that will be interested in your products, while there’s also great market research potential, which can be of major value for your planning.

Really, ignoring Reddit entirely should not be an option, it’s simply too valuable to dismiss. And with the right understanding and approach, it could also become a key focus for your promotion and outreach efforts.

Socialmediatoday.com

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Why Your Website Should be Optimized for Mobile [Infographic]

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Let’s face it – we’re about to move into 2022, and if you don’t understand the importance of having a mobile-friendly website by now, maybe you never will.

Mobile usage is now a key connector, in an increasing range of ways, and providing an optimized, engaging mobile experience is key to maximizing your business performance.

Yes, it can cost time and money to optimize your mobile presence, but in the vast majority of cases, that investment will likely pay off, as more and more people are likely seeking information on their mobile device, and are more likely to go with the provider who’s website is responsive, engaging and answers their key queries, quickly and easily.

There’s a reason why Google factors in mobile performance as a search ranking factor.

Underlining this, the team from 2Flow have put together this infographic outlining the importance of having a mobile-friendly website, now and in future.

It could be worth re-checking your site as part of your 2022 preparations.

Mobile-friendly website infographic

Socialmediatoday.com

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12 Graphic Design Trends to Watch in 2022 [Infographic]

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What will be the big visual trends of 2022?

The team from graphic design service 99designs by Vista have taken a look at the trends they’ve seen throughout the year to make some predictions on coming presentation shifts, which could help you stay ahead of the next wave.

There are some interesting ideas here too, including 90’s nostalgia, Y2K and a grunge revival.

Engaging visuals are key to standing out in busy social media feeds, and as such, it’s worth taking note of trend listings like this and considering whether you need to update your brand style and format.

Take a look at the full overview from 99designs in the infographic below.

Graphic design trends for 2022

Socialmediatoday.com

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LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

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As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world.

Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way.

That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach.

Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more.

You can check out LinkedIn’s full report here, or take a look at the infographic overview below.

LinkedIn Gen Z infographic
LinkedIn Gen Z infographic

Socialmediatoday.com

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