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New Twitter Test Highlights ‘Related Fleets’ Beneath Selected Tweets in Timelines

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new twitter test highlights related fleets beneath selected tweets in timelines
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Twitter is really keen for you to give its Stories-like Fleets a shot, and it’s working to highlight the best Fleets content, in various forms, in order to entice you into its mobile-aligned content stream.

Earlier this week, we reported that some users are now seeing Fleets from profiles that they don’t follow appear in their top of feed Fleets bar, as a means to boost Fleets discovery.

And now, it seems that Twitter’s also trying out another option to showcase related Fleets.

Take a look at this video posted by social media expert Matt Navarra (shared from user Aboubakr Daqiq).

It looks like, as part of a new test, Twitter is now showing users Fleets that include tweets that you’ve viewed as additional content recommendations when you expand that initial tweet. The idea, then, would be to, once again, guide more users into Fleets content, helping to maximize Fleets discovery.

That could then see you not only discover new Fleets content, but also new accounts to follow – but primarily, it seems like it’s designed to showcase Fleets specifically, which Twitter seems convinced is a really good element, that more people should be engaging with.

It’s hard to tell whether that’s a good or bad thing.

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From one perspective, it’s possible that maybe Twitter is actually seeing good engagement with Fleets among those who do view them, and it’s therefore looking to highlight Fleets to more users in order to prompt users to spend more time in the app, capitalizing on elements that are seeing good response.

Or, it could be that Fleets are just not being viewed, that few users are giving the new surface a chance, and that Twitter’s now looking for ways to promote the option, by any means it can, in order to boost usage leading into the Q2 reporting period.

Without definitive stats from Twitter on Fleets usage, we don’t know, so it’s all speculation at this point.

But if Twitter is going to move both of these new Fleets discovery options beyond tests, that could definitely make Fleets a more enticing option for brands, as these are both extended organic reach benefits, to accounts that will likely be interested in your content – without you having to pay for that extra amplification.

If Twitter is showing your Fleets to users who’ve engaged with similar content, why wouldn’t you give it a shot?

That’d more beneficial in the new display of Fleets from profiles that you don’t follow within the prominent top Fleets bar in the app, but in this new context, it could also see more brands re-sharing their own top tweets within Fleets, or popular tweets about their products, as a means to maximize exposure by potentially coming up as a recommendation when other users engage with the same.

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It’s not clear how broad the user pool is for these current tests, nor what Twitter’s plans are with them, but they could offer new reach potential, which may make Fleets a more viable consideration in your strategy.

Or it’s a reminder that Fleets exist, and that no one really cares about Twitter Stories.

Maybe, when Twitter reports its latest numbers on July 22nd, we’ll get some more insight.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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