SOCIAL
Reddit Launches Polls, Providing Another Way for Redditors to Engage With Content

Reddit has launched a new Polls option which enables Redditors to pose questions to their audiences, helping to boost on-platform engagement, and activate the many ‘lurkers’ – people who scroll through the various posts but don’t post, share or comment themselves – within the app.

As explained by Reddit:
“We’re excited to introduce Polls, a brand new post type that encourages redditors to share their opinion via voting. For Poll creators, the new post type is a straightforward way to engage with Reddit’s 100,000+ active communities, and understand exactly what people think about a given topic. For those voting, Polls makes it easier than ever for our 430 million monthly active users to participate in the conversation, even if they’d prefer not to comment.”
Reddit reported that 430 million MAU count back in December, up from 330 million in April 2018, which, for comparison, means that Reddit’s user count is growing faster than Instagram, Twitter, Pinterest and Snapchat. The rising popularity of the platform should make it larger consideration for marketers moving forward, though there is still some hesitation to advertise on Reddit due to the platform’s long-standing opposition to ads.
Reddit is working to address this, with new ad units and tools designed to maximize attention, while with Polls, it’s also looking to boost its active engagement rates, another important consideration in this respect.
Creating a Reddit Poll is fairly straight-forward:
“To post a Poll, Reddit users can simply visit their favorite community, tap the “Create a Post” button and select the Poll option from the tabs. Polls can be open for up to one week, and the end-time must be selected at the time of posting. Then, it’s simply a matter of posing a question, listing up to six answer options for the community to choose from, and allowing the conversation to unfold.”

Polls are available in all subreddits, except text-only groups.
In testing, Reddit has found that Polls have indeed helped to boost engagement – back in February, Reddit tried out a Super Bowl poll in r/NFL, which resulted in more than 9k votes within 48 hours.

It’s a good addition, and if Reddit can help to boost user engagement, and make it easier for more people to participate in each discussion, that will likely help it improve time spent, and get even more people coming back, more often, to the app.
And for brands, it may also end up being a helpful customer survey tool.
You won’t even need to run a poll yourself – by following or checking in with the subreddits of relevance to your sector, you may well end up finding insights into common queries and trends that can help inform your approach. Or, alternatively, you can post your own queries and see what people think about trending questions.
There are more than 100,000 active communities on Reddit, covering everything from grilled cheese sandwiches to ‘birds with arms‘. And there are many niche discussion groups that are highly active. Polls could give you another way to gather insight from these groups, while also providing another option for Redditors to keep people active.
SOCIAL
How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]
![How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic] How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1702266964_How-to-Train-ChatGPT-to-Write-in-Your-Brands-Tone.jpg)
Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?
The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.
TCM breaks things down into the following categories:
- Innocent
- Sage
- Explorer
- Ruler
- Creator
- Caregiver
- Lover
- Hero
- Everyman
- Magician
- Jester
- Outlaw
Check out the infographic for more information.
A version of this post was first published on the Red Website Design blog.
SOCIAL
Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz
Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.
Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”
He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.
Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.
But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.
“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.
But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”
Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.
Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.
It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.
Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”
Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”
US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.
SOCIAL
Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.
Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.”
And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.
The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.
Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.
But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.
But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.
Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.
Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.
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