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Reddit’s Experimenting with NFT Profile Pictures, Leaning into Audience Trends

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Reddit's Experimenting with NFT Profile Pictures, Leaning into Audience Trends


While Twitter’s new NFT profile display option has been met with a decidedly mixed response, it seems likely that we’re going to see more of the same from other platforms, as they look to tap into the rising popularity of NFTs, and facilitate more direct connection to NFT ownership for such display.

The latest platform experimenting with connected NFT profile images is Reddit, with app researcher Nima Owji spotting this alert in testing.

Which is probably little surprise – cryptocurrency was the most discussed topic on Reddit in 2021 and the platform has been testing the waters on digital currencies and transactions for some time, so it makes sense that it would also look to lean into NFTs.

But then again, much of those discussions of crypto, including NFTs, haven’t exactly been positive, with many Redditors highly critical of the space, and the perceived potential of the NFT market.

I mean, there are divisions across the board on NFTs, with most people seemingly firmly in the camp of either ‘these are the future’ or ‘these are total crap’. There are, of course, many flaws and issues with the NFT process, in relation to ownership rights, usage, copying, etc. But at the same time, the surge of attention suggests that there’s something there, and I suspect that there is a core functionality within NFT trading that will expand to the exchange of digital goods on a broader scale, especially in the coming metaverse shift.

Whether that means your $300k Bored Ape is going to be as valuable in a few years, or even months’ time, I wouldn’t be so sure.

Which is another issue. Many NFTs right now are already worthless, but they’re being used in ‘pump and dump’ scams to catch out unsuspecting investors who think that they’re latching onto a bargain – when really, the price of the piece has been artificially inflated by their friends and connections to make it seem like it’s on the rise, when it’s actually not.

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That happens in many markets, but the crypto and NFT space is especially open to manipulation right now, due to lack of official oversight and the capacity for traders to obscure their identity.

Add to that the fact that NFTs are taxed as capital gains, and there’s even more motivation for the rich to use them as an offset, in order to reduce their tax burden moving forward.

Which is why there’s such a conflict in the burgeoning crypto market – while ideally, the community impact and traceability of the blockchain brings increased transparency and freedom, away from the interference of traditional gatekeepers and rule-makers, in reality, it also opens up these networks to manipulation. And accountants and investors are swooping on the opportunity.

Eventually, there will need to be some level of oversight and accountability, otherwise billions in tax payments could be lost through crypto platforms and trading. Which Government and regulatory authorities won’t allow. Which is why we’re now seeing crypto being banned in more and more regions, pending further assessment.

Over time, that could see the perceived benefits of crypto reduced, as it comes back into line with other monetary options, and NFTs are in the same boat, with enthusiasm for the space likely to die down as more buyers get burned, and more users call for increased security in their transactions.

But the trading of digital goods, beyond just profile pictures, will be big. It’s already huge in games like Fortnite and Roblox, and younger users are increasingly accustomed with spending money for in-app items, which will become a bigger focus as we all spend more time in expanded digital worlds.

That’s where it seems like the confusion over NFTs stems from – that there is clearly a value proposition there, a real use and value to virtual items. But I doubt the true benefits of such will lie in still, digital images.

Still, it also makes sense for social platforms to lean into the popularity of NFTs, and provide the option for users, and with Instagram also experimenting with its own NFT display tools, you can expect to see more of them coming in future.

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Whether you like it or not.





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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.

Though I can’t imagine that these will be entirely popular additions with users.

First off, Instagram’s adding new ads into Explore, with the first page of Explore now set to feature a new ad unit in the content feed.

As you can see in this example, that’s a pretty big ad. Instagram hasn’t clarified if all of these new Explore ads will be featured as prominently as this, but the option will provide another means to reach IG users ‘in the earliest stages of discovering new content they care about’.

It could be a good consideration, with a chance to get your products featured in the main discovery feed in the app.

Instagram’s also testing ads in profile feed – ‘which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post’.

So now, if you check out someone’s profile, and tap on a post, you’ll also be eligible to be served ads in that dedicated stream of their content, essentially inserting ads into another surface in the app.

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Instagram’s also looking into whether this option could also be used as a monetization opportunity for creators, as that activity will be tied back to an individual profile and content.

Instagram’s also testing what it’s calling ‘Multi-Advertiser Ads’, which will display more promotions from similar businesses to users after they’ve engaged with an ad.

Instagram ad updates

As per Instagram:

“When a person expresses commercial intent by engaging with an ad, we deliver more ads from other businesses that may be of interest, powered by machine learning.”

So Instagram’s looking to push even more related businesses at you, stacking ads upon ads. I don’t know how effective that will be, but in theory, it could get your brand in front of interested users based on previous ad engagement.

Finally, Instagram’s also launched an open beta of its AR Ads, which will be available in both feed and Stories in the app.

Instagram ads update

As you can see here, Instagram’s AR ads, built in its Spark AR platform, will invite users to interact with their ad content, which could also include positioning virtual furniture in their home, or test driving a car in the app.

Which Meta also says will help brands align with future engagement shifts:

“By giving businesses tools to create more personalized and immersive experiences today we’ll help them drive performance and prepare for the metaverse.”

I mean, AR and the metaverse, which is largely VR-based (going on the examples we’ve seen thus far) are not the same thing, but the creation of 3D objects will play a part in that next stage, and could help to advance your thinking on ad approaches.

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These are some interesting ad considerations, but they’ll also see a lot more promotions being squeezed into your Instagram feeds, which, as noted, likely won’t be welcomed by users.

But with parent company Meta under rising pressure, Instagram has to do its part. And while leaning into further Reels, and forcing in more ads, may not be a great play, long-term, the usage and engagement data will ultimately tell the tale.



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