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Twitter’s Experimenting with a New ‘Flocks’ Option for More Enclosed Tweet Sharing

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Twitter's Experimenting with a New 'Flocks' Option for More Enclosed Tweet Sharing

So Fleets didn’t work, maybe Flocks?

Twitter is developing a new, variable audience control option for tweets that would essentially enable you to share tweets with a specific group of chosen contacts, like a group or community, though more specifically defined by your personal selection.

As you can see in this screenshot, posted by app researcher Alessandro Paluzzi, Twitter is calling this new option ‘Flocks’, which would enable you to select your ‘Flock’ of chosen Twitter users to be in your group that you can post specific tweets to.

You would be able to choose up to 150 people to include in your flock, so the audience size here is relatively big for an enclosed group, with your flock then coming up as a posting option when composing your tweets.

Twitter Flock

Members of your flock would then be alerted that the tweet has only been shared within the group with a marker on each flock tweet.

Twitter Flock

It’s essentially an extension of Twitter’s reply control option which it launched back in 2020, enabling users to decide who can see and respond to each of their tweets, while it also leans into the more enclosed discussion use case that Twitter’s looking to boost with its Communities option.

Communities enables users to segment their Twitter audience, so that you can share more specific discussions with specific groups, as opposed to broadcasting everything to all of your followers all the time, and that, ideally, will open up more opportunity for Twitter users to engage with a broader range of topics, as they won’t feel constrained to post only what they think their established audience will respond to and like.

Which could open up new potential, and Flocks could add another perspective, with the capacity to further separate your tweet audience and discussion into different groups.

Twitter previewed the coming option in July last year, though it was then called ‘Trusted Friends’.

Twitter Flock

As you can see here, the other element of Trusted Friends – now ‘Flocks’ – would be that their tweets appear first in your timeline, which could be an even more significant element, if it does eventually get launched.

If Twitter were to prioritize Flock member tweets, you can bet that ‘growth hackers’ would be looking to jump on that, and get themselves added to as many ‘Flock’ lists as they can, in order to maximize tweet reach.

But the true value of the option, overall, is somewhat debatable.

I mean, right now, most users likely conduct the discussions that would fit into Flocks in their DMs instead, maintaining group chats with their close friends in a more private space. That privacy enables people to feel more comfortable sharing, and there doesn’t seem like much reason for them to switch those conversations to the potentially more exposed Flocks option instead.

Twitter users also have lists to stay in touch with their most important connections – or they can just whittle their Following list down to the most important profiles – so there’s no real, practical value or need for Flocks, as such, given that all of the functionality for it already exists in different forms.

But then again, maybe it adds something – maybe, by having a more convenient, immediate sharing option within the tweet composer flow, that would be more helpful in prompting more specific engagement, while it would also add a level of exclusivity and intimacy to your Twitter chats.

But it would also be another step in the partitioning of the Twittersphere. For example, if Flocks were to be launched, you would then have variable controls for who can see your tweets (everyone, those in your Flock, or those in communities that you’ve joined), variable controls for who can reply, Super Follower tweets for only those who’ve paid to see them, private Spaces, private chats, etc.

There are more and more options being added that move tweets out of the public sphere. Which may well be a good thing, but as these new tools get added, they all contribute to a significant shift away from the public square ethos that the platform was originally founded upon.

Which could, again, be a positive, but it does seem like most people already have established uses for each social and messaging app, and that Twitter, in general, is not where you would need to conduct these conversations.

Maybe it needs those options to cater to such, or maybe they’ll end up seeing little use, like Fleets, and Twitter will try them for a bit then move on.

Either way, it’s another consideration, and from the looks of the latest test, it seems like it could be coming soon.

We’ve asked Twitter for more info and we’ll update this post if/when we hear back.




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Twitter Blue Subscribers Can Now Post Tweets Up to 4,000 Characters Long

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Twitter Blue Subscribers Can Now Post Tweets Up to 4,000 Characters Long

So, this is a thing…

Twitter has rolled out longer tweets to Twitter Blue subscribers in the US, with paying users now able to post tweets up to 4,000 characters in length.

If anyone needed or wanted that.

Longer tweets will be displayed in the main feed at standard length, with a ‘Show more…’ indicator pointing users to the remainder of the content.

Honestly, it’s sadly ironic that not even Twitter could come up with a good use of the extra characters in its example, but yes, Twitter Blue users – all 300,000 of them – will now be able to post super long rants about whatever they choose in the app.

As explained by Twitter:

“[Twitter Blue users] can also compose longer Tweets in a Quote Tweet or reply. Standard functionality like posting media, creating polls, and using hashtags still apply. Everyone will be able to read longer Tweets, but only Blue subscribers can create them.

I don’t know if anyone requested this, but Twitter 2.0 chief Elon Musk seems convinced that by enabling users to post long-form content, that will eventually open up new avenues to monetization, and will see more top voices posting more stuff to the app.

I mean, the recent Twitter Files are probably the best example – Elon’s hand-picked team of journalists have been trawling through Twitter’s archives to uncover accusations of corruption and Government meddling, all ended up posting their findings in ridiculously long tweet threads in the app.

It would make more sense to post them on a more long-form focused format, but Musk obviously wants all the attention on Twitter – and in instances like this, maybe having longer tweets could be valuable.

But I don’t know.

It also seems short-sighted to only provide this functionality to Twitter Blue users. As noted, only a small fraction of Twitter’s 250 milllion total user base is paying for a blue tick, and while Twitter is now expanding the offering into new markets, it’s hard to see it catching on in any real way.

That means that a lot of the most popular creators won’t even be able to use the option, which seems counterintuitive. But then again, Elon will probably look to add in a new monetization element, which you have to pay up to qualify for, which is probably his broader view for limiting access at this stage.

Who knows – maybe it ends up being amazing, and maybe it makes it way easier to post what would have been multi-tweet threads in a more engaging, interesting way in the app.

It’s different, for sure, very different from Twitter’s usual offering.



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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

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Growth Stock Surges On Ad Fraud Discovery, Analyst Upgrade

Ad data and analytics provider DoubleVerify (DV) is building the right side of a cup base with a buy point of 32.53. The growth stock is today’s selection for IBD 50 Stocks to Watch.




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DoubleVerify has a strong Composite Rating of 94 and a Relative Strength Rating of 89. Its stellar EPS Rating of 96 is even better.

Company sales grew 35% to $112.3 million in the third quarter while earnings per share of 6 cents grew 20% from the previous year.

On Jan. 10, analysts at Barclays upgraded the stock to overweight from equal weight with a price target of 29. Shares gapped up over 6% on the news, and the move helped the stock start its recovery from the January low.

Growth Stock Surges After Finding Fraud Scheme

DoubleVerify helps advertising companies that target users on video, mobile, and social media platforms. The company also has an analytics side that provides data on consumer engagement.

The digital media analytics platform ensures that ads reach their target customers in a safe way. This means that ads reach actual people with the right context. The software also has tools to adapt ads to different devices.

Its technology also seeks to address ad fraud. On Thursday, the company discovered “BeatSting,” the first large-scale ad-impression fraud scheme that targeted audio ads.

DV Fraud Lab first identified the fraud scheme in 2019, which is largely responsible for advertisers losing $20 million in several scams, according to reports. DoubleVerify was credited for unveiling the fraud. Shares last Thursday surged nearly 4% in strong volume.

Deals With Twitter, LinkedIn, Meta, Facebook

The company has partnered with leading social media and mobile platforms like LinkedIn and TikTok to improve ad impact and experience. DoubleVerify has a long-standing relationship with Facebook parent Meta Platforms (META). The social media platform faced a massive boycott in 2020 when several companies removed their ads due to concerns over their brand safety.

In June of last year, DoubleVerify brought features that will allow marketers to see where their ads appear in a user’s timeline. The feature uses artificial-intelligence tools to understand the context in which ads appear. The feature also enhanced brand safety  and attracted Twitter and other social media platforms to try it out. Nonetheless, marketers did not buy in entirely, according to reports, as Twitter’s ad revenue continued to struggle.

The growth stock ranks second in the specialty enterprise software group. The stock went public in April 2021. The New York-based company has locations in the U.S., U.K., Europe, Asia, Australia and South America.

Mutual funds own 39% of shares outstanding. That may not seem like much, but more funds have been picking up the growth stock over the past eight quarters, according to MarketSmith. The stock has an Accumulation/Distribution Rating of B-.

Exchange traded funds hold shares of DoubleVerify as well. The Invesco S&P Small Cap Information Technology ETF (PSCT) and the SPDR FactSet Innovative Technology ETF (XITK) own DV.

Please follow VRamakrishnan on Twitter @IBD_VRamakrishnan for more news on growth stocks.

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

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YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.

As explained by YouTube:

In a time of multiple screens and countless ways to stay entertained, it can be challenging to get your audience’s attention. But even with so much content available at any time, people are drawn to moments they can experience together: a new movie release, a big game, a product launch, a holiday. And these are key opportunities to connect with a brand. Marketers, you know this well: you center advertising campaigns around the tentpole moments most likely to inspire your audience, shift perceptions or influence a purchase decision.”

YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments.

For example:

“[During the recent World Cup], McDonald’s Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald’s before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.

It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects.

“Just a few weeks ago, Xiaomi, the leading smartphone manufacturer in India, prepared to launch their highly anticipated Redmi Note 12 series via YouTube livestream. To drive viewership, Xiaomi ran the Cost-Per-Hour Masthead during the event. Not only did this activation drive scaled awareness, it led to over 90,000 concurrent livestream views. The Redmi Note 12 went on to generate a record number of first-week sales, making it one of their most successful launches to date.

It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.

You can learn more about YouTube’s Cost-Per-Hour Masthead process here.

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