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Russia Announces Partial Bans on Facebook Amid Escalating Ukraine Conflict

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Russia Announces Partial Bans on Facebook Amid Escalating Ukraine Conflict


With the conflict in Ukraine escalating by the hour, social media has become a key element in raising awareness, and connecting Russian and Ukranian citizens, along with the rest of the world, to real-time updates on the unfolding situation.

But that just became harder, at least for Russian users, with the Russian Government restricting access to Facebook, over claims that the platform restricted the accounts of four Russian media outlets.

As communicated by Russia’s communications and tech regulator:

On February 24th, Facebook restricted the official accounts of four Russian media outlets – the Zvezda TV channel, the RIA Novosti news agency, and the Lenta.ru and Gazeta.ru Internet sites. Such actions in relation to Russian Internet resources and the media are prohibited by Federal Law. [We have] sent requests to the administration of Meta Platforms to remove the restrictions imposed by Facebook on Russian media, and explain the reason for their introduction. The owners of the social network ignored the requirements.”

Given this, Russia’s Service for the Supervision of Communications, Information Technology and Mass Communications has opted to take measures to ‘partially restrict access’ to Facebook for Russian users.

In response, Meta acknowledged that it has been labeling misinformation from state media as such, which is likely the key impetus leading to the ban.

As Meta’s Nick Clegg notes, the situation is evolving quickly, and we’re once again seeing how social media now plays such an important role within such, and the dissemination of relevant information – and how the leaders in some regions are looking to limit the same, and control the narrative, by exerting pressure on the big social platforms.

Facebook has almost 70 million users in Russia, and 24 million in Ukraine, around half the total population of each country, so its reach is significant, as is its impact. And if anyone knows the potential of Facebook for influencing public opinion, it would be Russia, which has repeatedly sought to interfere with foreign democracies by sowing misinformation via the app.

As such, it’s little surprise to see Russia move to restrict Facebook access in an effort to control the public narrative, which it’s also sought to do during previous incidents, by threatening action and imposing laws to force social platforms to remove content at its request.

But it once again underlines the importance of social media as a connective tool, which is especially important in times of crisis. Misinformation is everywhere right now, along with otherwise-motivated groups posting false stories and reports in an effort to drive engagement.

Case in point, this video, which has gone viral on TikTok, doesn’t depict Russian soldiers air-dropping into Ukraine as the description suggests.

When users are incentivized to drive engagement, in order to get maximum reach for their content, some will do whatever it takes, and that can lead to a confusing, misleading state of affairs online which further stokes fear, division, and can even lead to civil disruption as a result of groups aligning with false causes that are seemingly validated by such posts.

It’s important for users to stay vigilant with such, and to cross-check all the reports they’re seeing. Trust in mainstream media has been in decline of late, largely for unjust reasons, but right now, in the midst of a crisis, it’s important to validate and confirm any reporting via mainstream sources and journalists, to ensure that there is at least some support for any claims.

We’re seeing, now, once again, the role that social media campaigns can play in shaping political narratives, and how that can drive public support, or distrust, which then impacts approaches. Ukrainian citizens are documenting the events as they unfold, while Russia is seeking to restrict such.

It’s important to note what’s being shared, and the motivations behind such, and to avoid re-circulating information that may be incorrect.





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Snap making changes to direct response advertising business

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Snap making changes to direct response advertising business

The company posted a net loss of $288.5 million, or 18 cents a share, including $34 million in charges from its workforce restructuring. That compared to a profit of $23 million, or one cent, a year earlier.

Snap ended the fourth quarter with 375 million daily users, a 17% increase. In the first three months of the year, the company estimates 382 million to 384 million people will use its platform daily.

Snap has become a bellwether for other digital advertising companies. Last year, it was the first to raise concerns about the slowdown in marketer spending online and to fire a significant number of employees—20% of its workforce—to cut costs in the face of falling revenue.

The company has spent the last two quarters refocusing the organization, cutting projects that don’t contribute to user and revenue growth.

In the first quarter, Snap expects the environment to “remain challenging as we expect the headwinds we have faced over the past year to persist.”

Investors will get additional information about the state of the digital ad market when Meta and Alphabet report earnings later this week.

—Bloomberg News

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Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

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Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

After reinstating thousands of previously suspended accounts, as part of new chief Elon Musk’s ‘amnesty’ initiative, Twitter has now outlined how it will be enforcing its rules from now on, which includes less restrictive measures for some violations.

As explained by Twitter:

“We have been proactively reinstating previously suspended accounts […] We did not reinstate accounts that engaged in illegal activity, threats of harm or violence, large-scale spam and platform manipulation, or when there was no recent appeal to have the account reinstated. Going forward, we will take less severe actions, such as limiting the reach of policy-violating Tweets or asking you to remove Tweets before you can continue using your account.”

This is in line with Musk’s previously stated ‘freedom of speech, not freedom of reach’ approach, which will see Twitter leaning more towards leaving content active in the app, but reducing its impact algorithmically, if it breaks any rules.

Which means a lot of tweets that would have previously been deemed violative will now remain in the app, and while Musk notes that no ads will be displayed against such content, that could be difficult to enforce, given the way the tweet timeline functions.

But it does align with Musk’s free speech approach, and reduces the onus on Twitter, to some degree, in moderating speech. It will still need to assess each instance, case-by-case, but users themselves will be less aware of penalties – though Musk has also flagged adding more notifications and explainers to outline any reach penalties as well.

“Account suspension will be reserved for severe or ongoing, repeat violations of our policies. Severe violations include but are not limited to: engaging in illegal content or activity, inciting or threatening violence or harm, privacy violations, platform manipulation or spam, and engaging in targeted harassment of our users.

Which still means that a lot of content that these users had been suspended for previously would still result in suspension now, and it leaves a lot up to Twitter management in allocating severity of impact in certain actions.

How do you definitively measure threats of violence or harm, for example? Former President Donald Trump was sanctioned under this policy, but many, including Musk, were critical of Twitter’s decision to do so, given that Trump is an elected representative.

In other nations, too, Twitter has been pressured to remove tweets under these policies, and it’ll be interesting to see how Twitter 2.0 handles such, given its stated more lax approach to moderation, despite its rules remaining largely the same.

Already, questions have been raised on this front – Twitter recently removed links to a BBC documentary that’s critical of the Indian Government, at the request of India’s PM. Twitter hasn’t offered any official explanation for the action, but with Musk also working with the Indian Government to secure partnerships for his other business, Tesla, questions have been raised as to how he will manage both impacts concurrently.

In essence, Twitter’s approach has changed when it chooses to do so, but the rules, as such, will effectively be governed by Musk himself. And as we’ve already seen, he will make drastic rules changes based on personal agendas and experience.

Twitter says that, starting February 1st, any previously suspended users will be able to appeal their suspension, and be evaluated under its new criteria for reinstatement.

It’s also targeting February for a launch of its new account penalties notifications.



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4 new social media features you need to know about this week

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New social media features to know this week


Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all.

We’ve got you covered.

Here’s what you need to know about this week.

LinkedIn

Social media sleuth Matt Navarra reported on Twitter that LinkedIn will soon make the newsletters you subscribe to through the site visible to other users.

This should aid newsletter discovery by adding in an element of social proof: if it’s good enough for this person I like and respect, it’s good enough for me. It also might be anopportunity to get your toe in the water with LinkedIn’s newsletter features.

Instagram

After admitting they went a little crazy on Reels and ignored their bread and butter of photographs, Instagram continues to refine its platform and algorithm. Although there were big changes over the last few weeks, these newer changes are subtler but still significant.

 

 

First, the animated avatars will be more prominent on profiles. Users can now choose to flip between the cartoony, waving avatar and their more traditional profile picture, rather than picking one or the other, TechCrunch reported, seemingly part of a push to incorporate metaverse-esque elements into the app.

Instagram also appears to have added an option to include a lead form on business profiles. We say “appears” because, as Social Media Today reports, the feature is not yet listed as an official feature, though it has rolled out broadly.

The feature will allow businesses to use standard forms or customize their own, including multiple choice questions or short answer.

Twitter

In the chaotic world of Twitter updates, this week is fairly staid — with a useful feature for advertisers.

The platform will roll out the ability to promote tweets among search results. As Twitter’s announcement points out, someone actively searching for a term could signal stronger intent than someone merely passively scrolling a feed.

Which of these new features are you most interested in? That LinkedIn newsletter tool could be great for spreading the word — and for discovering new reads.

Allison Carter is executive editor of PR Daily. Follow her on Twitter or LinkedIn.

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