Connect with us

SOCIAL

Shanghai social media unpicks China’s virus lockdown story

Published

on

The world's most populous country is glued to an aggressive "zero-Covid" strategy

The world’s most populous country is glued to an aggressive “zero-Covid” strategy – Copyright AFP STR

Vivian Lin with Matthew Walsh in Beijing

Videos of a pet dog killed in the name of Covid controls, expletive-strewn songs aimed at Communist authorities and scuffles with hazmat-suited officials –- seething, locked-down Shanghai residents are pouring scorn on China’s hardline virus measures via social media.

The world’s most populous country is glued to an aggressive “zero-Covid” strategy, with Beijing extracting political value from China’s relatively low death rates since the pandemic began and gloating over its handling of the virus compared to Western rivals.

But well over two years since the virus first emerged, Shanghai now simmers under an Omicron-fulled outbreak that has 25 million city residents locked down.

Record caseloads have topped 20,000 a day and the lockdown — initially billed as a phased, localised measure — appears set to drag on, even as much of the world learns to live with Covid.

Advertisement

Many residents have tired of the government’s grandstanding and social media has opened a window into their fury at food shortages, strict quarantines and overzealous officialdom.

In one particularly egregious video clip verified by AFP, a person in a hazmat suit is seen bludgeoning a corgi dog to death in the street.

A state-run Shanghai media outlet said Thursday the local neighbourhood committee had admitted culling the creature because they were “afraid of being infected”, but conceded the act was “thoughtless”.

The video has zipped across social media despite China’s strict internet censorship.

“That post about the corgi just keeps getting reshared on my WeChat moments,” a Shanghai resident told AFP, requesting anonymity.

“I think a lot of people are going to be trying to be taking action through petitions and talking to their community… so hopefully the anger and fear turns into something more positive.”

Advertisement

– Shortages –

In another dystopia-tinged viral video, a drone whirrs through a housing compound at night broadcasting a message urging residents to “control your soul’s desire for freedom”.

The video is unverified, but was billed as a local government reaction to a Shanghai neighbourhood, which serenaded officials with swear-word laden chants in a widely-shared clip.

Other viral videos — whose locations have been verified by AFP — appear to show residents scuffling with hazmat-clad officials and bursting through a barricade onto a street, yelling “we want to eat cheap vegetables!”

Sudden stay-at-home orders have left residents short of fresh food, while delivery apps are overwhelmed each morning as demand surges and many drivers are reportedly off work fearing a positive Covid test could send them into state quarantine.

Taken together, the videos form a rare montage of public anger and a riposte to the government’s narrative that it is in complete control of the pandemic.

Advertisement

– Covid conundrum –

China has refused to abandon its “dynamic zero” Covid strategy of border restrictions, lengthy quarantines and targeted lockdowns, even as new variants test the limits of the policy.

Any shift is unlikely while Beijing touts its pandemic controls as vindication of its right to rule, said Steve Tsang, director of the SOAS China Institute in London.

“Zero-Covid is not just a Party policy, but … a Xi policy”, he said, referring to China’s President Xi Jinping.

“As such it cannot be wrong and cannot be abandoned — at least not until Xi sees its continuation will harm himself or his hold on power.”

Official figures show the vast majority of the more than 100,000 cases in Shanghai in the past month show no symptoms of Covid-19.

Advertisement

Yet tens of thousands of beds have been set up in centres to quarantine the infected.

Officials only softened a policy of splitting Covid-positive children and babies from their virus-free parents after videos of wards full of young kids stoked public outrage.

For experts, what is happening in Shanghai — and the social media backlash — is exposing the conundrum at the heart of the central policy.

“In terms of … balancing the need to protect health against the need to protect socioeconomic stability, I’m not sure that this is the right approach,” said Yanzhong Huang, senior fellow for Global Health at the Council on Foreign Relations.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS