With social media feeds becoming ever more crowded every day, it’s important to work on your visual elements, to help ensure that your messages stand out, and get noticed by your target audience.
Video is the most important tactic on this front, with rise of TikTok adding more momentum to the video shift. But color usage can also be key, with the right application of trending colors and palettes helping to align your brand with audience interests, and build more positive association and presence.
Which is where Shutterstock’s latest Color Trends report can help. Each year, Shutterstock provides an analysis of key color usage trends, based on downloads from its platform, which is one of the largest libraries of stock photos on the web. If you want to keep your visuals looking fresh, this is the guide that you need.
You can check out Shutterstock’s full color trends guide for 2022 here, or take a look at the infographic overview below.
5 Habits and Behaviors of the Best Social Media Managers [Infographic]
What makes a great social media manager? What skills and traits do you think makes someone best suited to a social media marketing and/or community-building role?
The team from Emplifi recently put this to social media expert Matt Navarra, who’s one of the best-known commentators and influencers in the space. As such, Matt’s got a pretty good perspective on what works, and what it takes to maximize your social media opportunities.
According to Matt, the best social media managers are:
- Web culture aficionados
- Risk takers
- Amateur psychologists
Do these ring true for you?
Check out Matt’s top social media manager traits in the infographic below, while you can also check out Emplifi’s full interview with Matt here.