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Snapchat Launches New Back to School Resource Center for Marketers



With students gearing up for a return to school, and to in-person learning, marketers are mapping out their strategies to tap into this audience, and maximize sales ahead of the academic year.

To help with this, Snapchat has launched a new Back to School’ resource center for marketers, which includes a range of insights into platform usage and rising trends, along with case studies to help brands shape their approach.

And Snap’s data reflects some significant usage notes indeed – including the fact that 85% of Snapchatters use the app when shopping for back to school, and students on Snapchat directly influence 82% of their parents’ back-to-school purchases.

Snapchat Back to School center

As explained by Snap:

“On Snapchat, the power of friendship reigns supreme. These trusted connections are Snapchatters’ go-tos for inspo and guidance when shopping for back-to-school. Our community of trendsetters will be driving purchases all season long.”

Based on this data, it’s difficult to ignore the power of the app in this respect.

Snapchat Back to School stats

As noted, the new resource center includes additional case studies and data notes, as well as links to relevant Snapchat ad tips and tools.

Snapchat’s also shared new, region-specific checklists for marketers who are looking to make use of Snap ads in their approach.

Snapchat back to school checklist

There are some handy notes here, and some compelling stats. If you’re planning out your back-to-school strategy, it’s definitely worth a look.

You can check out the new Snapchat Back to School center here.



LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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