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Snapchat Offers New Ads Certification Recognition via its Snap Focus Education Platform



Snapchat is offering a new way for social media marketers to highlight their Snap ads knowledge with an official certification now available through its Snap Focus education platform.

Snapchat Certified

As explained by Snapchat:

“This new certification, Snapchat Ads Manager Campaign Activation, offers the next level of learning with lessons on developing full-funnel media plans, gaining audience insights, and activating cross-channel measurements.  Complete the practice exercises to gain a deeper understanding of the tools and workflows needed to plan, build, and launch successful campaigns on Snapchat.”

The certification incorporates five key elements, each with its own overview and lesson plan:

  • Drive Full-Funnel Results with Snapchat
  • Win Bids in the Auction
  • Reach Your Audiences
  • Activate Cross-Channel Measurement
  • Launch a Split-Test Campaign
Snap Focus courses

Each course takes around 30 minutes to complete, and there’s then a final exam and survey element at the end.

Complete all of that, and you get your own Snapchat certification badge, which you can then add to your personal profile as another marker of your industry knowledge. 

Launched last June, Snap Focus provides a range of courses on the various Snap ad options and tools, which include overviews, visual rundowns and tests to confirm your knowledge. The new certification pathway adds another element to the process, which can help maximize your learnings for professional benefit.

But even if you don’t go for full certification, you can still undertake the Snap Focus courses at any time to learn about specific platform elements or options, and increase your understanding.

Snap Focus courses are free, and you can log in using your Snapchat login credentials here.

It could be another way to give yourself a step up on the competition – and with more businesses looking to add digital marketing expertise, it may be well worth taking the time to undertake the process.




UK teen died after ‘negative effects of online content’: coroner



Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.


“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.


“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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