Connect with us

SOCIAL

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Published

on

Snapchat has signed a new deal with NBC which will see it host a range of exclusive programming around the 2020 Tokyo Olympics.

As reported by Variety:

The 2020 Olympics partnership encompasses four daily original Snapchat Shows produced by NBC, exclusively for the platform in vertical-video orientation. Those include – for the first time – two highlights shows that will be updated in “near real-time,” according to the companies. Overall, NBC plans to produce more than 70 episodes for Snapchat, more than three times the 2018 Winter Games.”

The deal follows Snapchat’s coverage of the 2016 Olympics, and the 2018 Winter Olympics, the latter of which saw a significant increase in viewership on the platform.

For NBC, broadcasting on Snap gives it reach to a younger audience, helping to improve its branding, while it also stands to generate revenue for ad partners through its broadcasts. For Snap, it provides a new set of exclusive content, which could help it lure more users, and keep people more engaged in app, while also expanding ad opportunities.

The announcement underlines the strength of Snapchat, which, while it only serves a fraction of the audience of Facebook, has been able to solidify its position as the go-to app for many younger users. That specific focus is what’s provided Snap with opportunities like this, with partners looking for ways to tap into emerging viewer behaviors and maintain links to the next generation. 

Indeed, Snapchat has seen significant success of late with its Snap Originals programming, exclusive, vertical video, short-form shows, which have proven to be a winner with its audience.

Snap Originals

In its most recent performance report, Snap said that more than 100 of its Discover channels are now reaching audiences in the double-digit millions per month. That could signify an evolution in viewer habits, which, for publishers, could make Snap a key focus in their strategic plans moving forward.

See also  Social networking app for women, Peanut, adds live audio rooms

Twitter will also be airing its own Olympics content, though likely in a much different form, which will have its own implications for Twitter’s ongoing video strategy. It’ll be interesting to see what both platforms do on this front, and how their viewer numbers stack up. 

Advertisement

For Snapchat, its a chance to showcase just how much allure it has with younger viewers, while for Twitter, it may be the last big push that decides whether it continues to allocate significant investment into its video content efforts.  

Socialmediatoday.com

SOCIAL

YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

Published

on

YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio.

As you can see here, soon, the ‘Reach’ and ‘Engagement’ tabs in Studio will be replaced by a new ‘Content’ tab, which will then enable the display of separate data for videos, Shorts, live-streams and posts.

YouTube Studio content analytics update

Tapping into any of these sections will show you dedicated data for each, making it easier to track the performance of your various content types, which has been a top-requested feature at YouTube, particularly since the arrival of Shorts.

Short-form content is the trend of the moment, and on YouTube, Shorts are already driving 30 billion views per day. Which is impressive in itself, but channel managers also want to know what sort of traffic Shorts is generating for their content, and how it contributes to overall growth.

Now, that data will be readily available in the Studio app, while you’ll also still be able to view your content performance in aggregate on the ‘All’ tab.

YouTube Studio content analytics update

YouTube notes that all the previously available metrics will remain available in this new format, though they may have been moved around. For example, Traffic Sources, which was available in the Reach tab, is now listed in each individual content type display.

YouTube Studio content analytics update

For more advanced analytics, you’ll need to switch to ‘Advanced Mode’.

“For example on desktop go to the top right corner and click on the ‘Advanced Mode’ button and there you’ll be able to filter metrics by content type, so that you can, for example, see the watch time on your live streams as well.”

YouTube Studio content analytics update

It’s a handy update, that will make it easier to measure the individual performance of your various YouTube uploads, and with Shorts becoming a bigger part of the puzzle, that could be key to determining how much time and effort you dedicate to each different format.

See also  Local governments that embrace digital services during challenging times can make real change happen

It’s worth noting, too, that the content tabs will only appear if you’ve uploaded that type of video. If you’ve never hosted a live-stream on YouTube, you won’t see a ‘Live’ tab, same with ‘Shorts’.

More data is always better, and these new dividers will provide great insight into how each element is helping to grow your YouTube channel.

Advertisement

YouTube says the updated YouTube Studio Content tab is rolling out over the next few weeks for all creators on desktop, Android and iOS.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending