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SOCIAL
Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic
Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of โblackmailโ and said anyone who does so can โgo fuck yourself.โ
The remark before corporate executives at the New York Timesโ Dealbook conference drew a shocked silence.
Earlier, Musk had apologized for what he called โliterally the worst and dumbest post that Iโve ever done.โ
In a comment on X, formerly Twitter, Musk on November 15 called a post โthe actual truthโ that said Jewish communities advocated a โdialectical hatred against whites,โ which was criticized as echoing longtime conspiracy theory among White supremacists.
The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.
โIโm sorry for that tweet or post,โ Musk said Wednesday. โIt was foolish of me.โ
He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.
But Musk also said he wouldnโt be beholden to pressure from advertisers.
โIf somebodyโs gonna try to blackmail me with advertising, blackmail me with money?โ Musk said. โGo fuck yourself.โ
But the billionaire acknowledged that there were business implications to the advertiser actions.
โIf the company failsโฆ it will fail because of an advertiser boycottโ Musk said. โAnd that will be what will bankrupt the company.โ
Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself โphilo-Semitic,โ or an admirer of Judaism.
During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, โBring Them Home.โ
Musk told Sorkin that the Israel trip had been planned earlier and was not an โapology tourโ related to theย controversial tweet.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the companyโs recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the โฆ
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), itโll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didnโt enable this before, though it did once provide an โembedded video widgetโ which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and thereโs no specific reason that I can find as to why it removed it as an option. But either way, now, itโs back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I donโt know why they didnโt also take the opportunity to remove the โTweetโ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, thatโs probably understandable as well.
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