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Social Media Management Service – Amferous Technologies

Let Amferous take the reins of your social media presence and watch your brand soar to new heights! ππ
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SOCIAL
YouTube Adds New Analytics Cards, Simplifies its βProduct Dropsβ Feature

YouTubeβs making some updates to its Product Drops feature within live streams, while itβs also adding some new analytics cards, and testing a new format for its TV app.
First off, on Product Drops. YouTubeβs changing the requirements for Product Drops in live streams so that more creators will be able to include drops to highlight their items.
Up till now, Product Drops have only been available to creators whoβve connected their Shopify stores, or have access to Google Merchant Center, while creators have also had to plan Product Drops in advance, and schedule them via Live Control Room. But now, YouTubeβs giving more creators more ways to access the feature.
As per YouTube:
βAny creators who have connected to their first party stores, or are participating in the YouTube Affiliate Program can set up Product Drops in the live control room on YouTube. This means that more creators will be able to use Product Drops to boost sales and engagement on their live streams.β
YouTube will also now enable creators to implement Product Drops at any time during a live stream, eliminating the pre-planned requirement.
βThis will give creators more flexibility to react to the moment, and drive excitement in real time.β
YouTube says that many creators have seen good response to their Product Drops, with the interactive, engaging process helping to drive hype, and spark more response from viewers.
Product Drops are available via the Live Control Room in YouTube Studio. You can read more about how they work here.
YouTubeβs also updating its Community Posts creation flow, in order to simplify the process, and ideally get more channels posting text-based updated in the app.
Community Posts remain a lesser element, though YouTubeβs been working to make them a bigger focus throughout the year, by adding additional engagement elements like polls,Β quizzes,Β disappearing updates, and more.
Simplifying the creation process is another step in boosting awareness, and potentially driving more interaction with you YouTube audience.
YouTubeβs also adding some new revenue analytics cards, including βTotal Membersβ insights (which includes subscriber data) and βWhere Members Joined Fromβ, which will provide more insight into whatβs driving channel growth.
YouTubeβs also adding new data on why users have canceled their membership within the insights tab in YouTube Analytics.

As you can see in this example, the new card will show the reasons why people have opted to stop their subscription to your channel, based on responses provided in the cancellation flow.
Finally, YouTubeβs also experimenting with a new format for its TV app, which will make it easier to access different elements.

As you can see in this example, shared by 9t05Google, the new format will include bigger buttons to access different elements, and further customize your YouTube experience on the bigger screen.
Connected TV is the fastest growing viewer segment for YouTube, with more and more people now looking to consume YouTube content on their home TV set. As such, it makes sense for YouTube to roll out more updates aligned with big screen viewing in order to feed into this usage.
Some handy updates, across various elements, which are worth noting as you go about managing your YouTube presence.
SOCIAL
Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic
Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of βblackmailβ and said anyone who does so can βgo fuck yourself.β
The remark before corporate executives at the New York Timesβ Dealbook conference drew a shocked silence.
Earlier, Musk had apologized for what he called βliterally the worst and dumbest post that Iβve ever done.β
In a comment on X, formerly Twitter, Musk on November 15 called a post βthe actual truthβ that said Jewish communities advocated a βdialectical hatred against whites,β which was criticized as echoing longtime conspiracy theory among White supremacists.
The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.
βIβm sorry for that tweet or post,β Musk said Wednesday. βIt was foolish of me.β
He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.
But Musk also said he wouldnβt be beholden to pressure from advertisers.
βIf somebodyβs gonna try to blackmail me with advertising, blackmail me with money?β Musk said. βGo fuck yourself.β
But the billionaire acknowledged that there were business implications to the advertiser actions.
βIf the company failsβ¦ it will fail because of an advertiser boycottβ Musk said. βAnd that will be what will bankrupt the company.β
Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself βphilo-Semitic,β or an admirer of Judaism.
During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, βBring Them Home.β
Musk told Sorkin that the Israel trip had been planned earlier and was not an βapology tourβ related to theΒ controversial tweet.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the companyβs recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the β¦
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