Sprout Social has this week published the latest version of its best times to post report, which highlights the optimal times of day to post to the major social platforms in order to maximize engagement.
The report is based on data gleaned from Sprout’s 20,000+ customer base, providing a significant dataset to pull from and pinpoint the key posting times. That said, of course, your optimal posting times will vary dependent on your unique audience, so the pointers and charts below are not definitive. But they do serve as a good starting point for those looking to map out a more effective strategy, or a worthy change in approach if you’re looking to improve performance.
Sprout has provided industry-specific insights and more in-depth reporting in its full summary, but in this post, we’re going to take a look at some of the highlights to help provide some context as to what the latest data indicates.
Worth noting too, all the time frames listed are recorded in Central Time Zone (CST).
First off, on Facebook – Sprout says that, overall, the best time to post to Facebook for optimal engagement is on Wednesday between 11am and 12pm.
As you can see in the chart, Wednesday is the best performing day overall, while Sunday is the worst for Facebook engagement.
On Instagram, Wednesday is also a winner, along with Friday at 10am.
The worst day on Instagram? Sunday, same as Facebook. Maybe that’s because people are more likely to be at home or engaging in recreational activites on Sundays, and therefore less likely to be spending time in the apps.
On Twitter, Wednesday and Friday also come out on top.
But as you can see, Saturday is, overall, Twitter’s worst, not Sunday, which seems like an interesting variance.
Over on LinkedIn, Spout’s data suggests Wednesdays from 8–10 a.m. and noon, Thursdays at 9 a.m. and 1–2 p.m., and Fridays at 9 a.m. are the most engaging times.
LinkedIn’s best days are Wednesday and Thursday, and it’s worst is Sunday, staying with the broader trend – though Mondays, too, look pretty slim on LinkedIn.
As noted, there’s a heap more info in Sprout’s full report, including industry-specific insights to help you map out a more effective, engaging social posting schedule.
Again, these listings are not definitive – the guides here act as pointers for your own strategy, and may open your thinking to new opportunities. But you need to test and analyze your own data in order to determine the optimal posting practices for your unique audience.
You can read Sprout’s full best times to post report here.
How is the Blockchain Shaping the Digital Marketing Automation Tools?
It is no doubt that most of us are aware of what blockchain is and how it has shaped the future of digital marketing automation. If you are reading this article, then you might be wondering what exactly is the difference between blockchain and digital marketing automation?
What Exactly Is Blockchain? The blockchain is a decentralized ledger system that records transactions between two parties. A block stores information about previous transactions, so each block contains a link to its previous transaction’s record to prevent double-spending.
The users will have their copy of the record on their device so they can keep track of all the changes made in that particular chain by any member of the network.
The Blockchain Is Creating a New World
The blockchain is a new technology. It’s based on the idea of decentralization and peer-to-peer networks, which makes it different from traditional centralized systems. Blockchain technology uses a distributed ledger to store information, making it impossible for a hacker to modify the data stored on the network.
The blockchain can get used in many ways, including cryptocurrencies like Bitcoin or Ethereum. But it also has applications in other industries such as digital marketing automation tools where marketers need fast access to information about their customers or prospects without having to go through an intermediary (like Google Analytics).
Some companies have started using this technology as part of their product offerings by providing users with access to their data through APIs that they can use however they wish (for example: visualizing trends over time).
How Digital Marketing Automation Tools Work
Digital marketing automation tools work by task automation like sending emails, creating landing pages, and tracking the performance of your marketing campaigns. These tools can help you save time and money by automating tasks.
For example, let’s say you want to reach out to more leads on LinkedIn but you don’t have time to send them an email every day. With a digital marketing automation tool like HubSpot or Marketo, you can set up an autoresponder sequence that will send out emails automatically so all you have to do is check-in once in a while and make sure everything’s running smoothly.
Prepare for the Future of the Blockchain Marketing
As technology continues to evolve, the blockchain will play a pivotal role in digital marketing. This is because it offers a secure and reliable platform that marketers can use to communicate with their audience. In addition, it also provides better transparency than traditional marketing methods because of its decentralized nature.
Below are some of the ways that marketers can benefit from using blockchain:
- Security: The blockchain offers greater security than traditional methods of digital marketing since it doesn’t rely on central servers or third parties.
- Efficiency: Using blockchain technology means there’s no need for middlemen or intermediaries when conducting transactions online. This improves efficiency by cutting out unnecessary steps between two parties looking to transact business with one another; this saves both time and money for both parties involved!
Secure Digital Marketing Tool Designed on Blockchain
A digital marketing tool designed on blockchain will be more robust and secure. Blockchain technology is a decentralized, distributed ledger technology that helps in recording transactions between two parties efficiently.
It also ensures that the records cannot be tampered with once they get recorded. This means that if you buy a product from an e-commerce website and pay for it using cryptocurrency (a form of digital currency), then no one can hack into the system and change your transaction record to avoid paying you the money.
In general, blockchain offers marketers several benefits:
- It allows for better data sharing and storage than traditional databases
- It offers enhanced security features because there is no single point of failure
- It can help companies boost productivity by integrating both humans and machines
Blockchain Protocol That Ensures Safety, Security
Don’t worry, you can still use digital advertising. You just need to trust the blockchain protocol that runs it.
Ad-blocking software has made digital advertising ineffective already and will soon make all digital advertising completely ineffective. You see, if you are using ad-blocking software on your computer or mobile device, then you’re not seeing any of the ads being served to people who aren’t using ad blockers.
This means that advertisers must pay for each impression (or view) of their ads, even when those impressions do not get seen by anyone at all!
By adopting a blockchain protocol for their digital advertising campaigns, marketers and publishers can verify which impressions are being seen by humans and prove whether or not they were delivered effectively before paying for them.
It is worth mentioning that the benefits can be multifold as is already visible from the other spaces like the cryptocurrency markets. Numerous traders are gaining from the rising cryptocurrency prices. So, digital markets too must watch out for this technology.
The entire industry benefits because everyone is working together instead of trying to scam each other through fake views on fake websites with fake content created solely for financial gain without any real value-added back into society whatsoever!
Digital Technology Is Changing Everything
You probably already know that digital technology is changing everything. But what you may not realize is that blockchain is one of the biggest and most important digital technologies to come out in years.
Blockchain can be a difficult concept to grasp, but it’s worth learning about because it’s changing the way we do business, marketing, and advertising—even as we speak! The best place to start learning is by understanding what blockchain means. It’s essentially a decentralized database that allows information (such as financial transactions) to be stored on multiple computers rather than in one location. This makes it more secure than traditional databases which are usually stored on just one server or computer system.
As you can see, the blockchain is changing the way we interact with technology. It’s also changing how we experience marketing automation tools, and how they work. The future of digital marketing will be shaped by this new technology, which means marketers need to start exploring how it can be applied to their jobs now.
How is the Blockchain Shaping the Digital Marketing Automation Tools?
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