The most followed celebrities on Instagram command massive attention, which sees them generate huge engagement every time they post. But have you ever considered just how significant their audiences are, in comparison to, say, the population of some nations?
The team at PostBeyond did, which is why they put together this new infographic, which compares the most followed celebrities on Instagram with national populations from around the world, to provide some extra context on just how significant their reach and influence in the app has now become.
- Cristiano Ronaldo’s Instagram following is now bigger than 4x the population of the UK
- Ariana Grande commands an audience in the app that’s comparable to 5c the population of Spain
- Kylie Jenner’s audience is equivalent to 6x the population of Canada
Of course, not all of their followers are active in the app all the time, and they’re not all seeing every post from each of these celebrities. And as we’ve seen from past fake account culls, a percentage of them would also be bots and fakes, which may have been purchased by the celebrity of their team, or may simply be following these big accounts to make themselves seem more legit.
Yet even so, it’s interesting to see the sizes of their Instagram audiences matched up against these population stats. I mean, it’s like saying ‘if Facebook were a country, it would be twice the size of China’, which is true, in a numbers sense, but more of a trivia point than a statement of status or influence.
But then again…
You can check out the full infographic below.
Twitter Moves to Next Stage of Testing for its New ‘Status’ Indicators
Do you struggle to provide adequate context within the 240 characters allowed for tweets?
If so, then you’re in luck, as Twitter’s developing a range of tweet status indicators, which will eventually provide a simple way to add another element to your tweeted message, which could help to better communicate meaning and intent.
Or not. As shared by app researcher Jane Manchun Wong, this is the current listing of Twitter status options in testing:
Pretty unique combination of possible status alerts here – a mix of trending sayings and popular activities. Users won’t be able to create their own status, you’d have to use one of these presets – which is a little restrictive, but it could be handy? Maybe.
Twitter’s been testing out its Status indicators for a while, with the original list of status options, which Wong also tweeted back in July, including a few that have been culled as part of this expansion.
As you can see, when you add a Status, it will be displayed above your tweet, and below your username, adding immediate context to your message.
Status indicators would also be searchable, with users able to tap on a status indicator, which will take you through to a listing of all the tweets that have applied the same activity.
Really, Twitter’s actually been testing Status markers out since 2018, when it previewed this format for the option.
The idea, at that stage, seemed to be to help people list events that they were attending, which users often do already by adding the event hashtag to their username. A status indicator would make this easier, while also helping people connect around said event – but since then, Twitter’s revised its approach to the markers, making them more of a topical sorting option to help users find relevant activity and engagement opportunities.
Which, I guess, they could facilitate.
Maybe, by tapping on ‘Picture of the Day’ that could become another engagement and discovery element, or by tapping ‘Hot Take’ you could find more tweets to interact with, and add your own opinion.
It could be a handy way to sort tweets by topic, which could be beneficial. Maybe, though I’m not sure that it’s going to have much of an impact on overall tweet engagement.
Twitter’s been working to add in more content sorting and discovery tools over the past couple of years, including Communities, Circles for private chats, and topics in the Audio tab. Twitter also added and the capacity to follow Topic streams back in 2019, which it had hoped would give users more ways into Twitter discussions, and to find interactions more relevant to their interests.
For more regular users, those probably aren’t particularly useful – but for new users coming in, they could be important, as Twitter isn’t overly intuitive for people when first starting out. This has been an issue for the platform since forever, and these types of additional discovery measures could help to address this.
If Twitter can integrate them in an effective, engaging way.
The problem on this front is that Twitter’s topics algorithms are still fairly basic, with the tweets shown to users within topic streams often being off-topic, even offensive, because they’re being displayed based on basic keyword mentions and total engagement with each tweet, not on relevance.
Which is why the Spaces/Audio tab isn’t attuned to your interests, based on usage, why the ‘Who to Follow’ display is never locked into users you might be interested in. It’s all too basic, and in this sense, Twitter has fallen behind other platforms on algorithmic sorting and alignment.
Which is why it’s now seeking more manual intervention, by letting users add status markers to categorize discussion.
Which seems like a backwards step, given that other platforms are becoming increasingly good at showing you more content based on your interests, without you needing to do anything other than use each app.
But maybe, it’ll become a thing, and provide another way for Twitter to boost engagement.
There’s no official release plan in place for Twitter’s status updates as yet, but they’re likely coming very soon.
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