Every day, the digital marketing landscape is changing. And this year is no different.
Many marketers out there compile social media tips that aren’t actionable and don’t help companies build a brand with staying power. But, don’t worry, I got your back with this one.
When it comes to effectively using social media to grow your business, there’s a lot of ground to cover. So, let’s work our way through each social media channel, one at a time, so we can cover each as fully as possible.
Let’s dive in.
Social Media Tips for Facebook
Experiment With Facebook Ads
Facebook Ads is a cost-effective way to advertise your company and is one of the most common digital media marketing tools.
The platform is valuable in almost any digital marketing campaign because they have access to a large, engaged audience and offer you the opportunity to target specific segments of that audience.
With that in mind, how you interact with Facebook Ads can significantly affect how effective your campaign is. For example, are you running conventional advertising or boosting previous blog posts? Are you creating personalized audiences or approaching general demographics?
The most effective Facebook Ads take time to make, so keep track of your tests and regularly try new ideas.
Understand Your Audience
Validation is critical in social media marketing, but Facebook’s customization and experimentation capabilities make validating your approach even more important.
With hundreds of different markets, platforms, and content types to choose from, demonstrating the importance of each part strengthens your campaign’s credibility.
You can quickly disassemble and reassemble your marketing plan when you reverse engineer a successful marketing strategy. Take the time to identify the characteristics that define your ideal audience.
While I’m discussing Facebook social media tips, I should mention the importance of using advertising for retargeting warm leads.
Fortunately for you, you can retarget the same audience members with an ad that takes full advantage of your previous content in just a few days. For example, you can set your video ads, so they only retarget to users who watched at least 50% of your previous video ad. This method allows you to pre-qualify leads before investing any money in them.
Explore Link Retargeting
Let’s dive deeper into link retargeting now that you know how powerful retargeting on Facebook is.
Here’s what you need to understand about link retargeting if you’ve never heard of it: When you share curated content, you can use link retargeting to add Facebook retargeting pixels to your short link.
What is the significance of this? Anyone who clicks on your content will be retargeted with advertisements that are important and applicable to them.
You’ll be able to retarget people who clicked on reviews, industry news, or media reports related to your brand. Even if the connection leads to a third-party website, this method works.
This allows you to take advantage of your content marketing and increase the scope of your retargeting ads while also providing genuine value.
Social Media Tips for Twitter
Social Listening on Twitter
Twitter is an ever-changing environment, and keeping up with all the latest updates is challenging. My social media tip for this platform focuses on social listening, which decides the brand’s position on the most recent related topic.
You should not only want to grasp what the audience is thinking, but you should also participate in the debate in real-time. It’s essential to engage in discussions between past and present consumers. It’s an excellent way to highlight the human side of your brand. People love to see that their brand has a voice and stance, especially if that stance aligns with theirs.
Develop a Clear Brand Voice
Your Twitter brand voice is vital. Authenticity and brevity are crucial for your brand’s relatability, so spend some time defining your brand expression.
Are you casual? Are you funny or instructional? Start by identifying the best choices and playing with them.
Use the Polls Feature
Twitter polls are intriguing because they achieve two objectives at once. The first objective is to create user-generated content (UGC). Not just that, but polling will help you boost interest with minimal effort on your part.
If that isn’t enough to persuade you, remember that you can use these surveys for whatever you want. Experiment with various landing pages and deals. It is entirely up to you to make your decision.
Leverage Twitter Ads
There are a few different kinds of Twitter Ads (Promoted Tweets, Promoted Accounts, and Promoted Trends), so we’ll only concentrate on the importance of Twitter Ads with this rundown of social media tips.
You pay for results here, as in every other social media marketing platform. One of the distinctive differences of this site is that you can create custom social media advertisements based on current events. This adds an element of urgency and credibility to your advertisements that you won’t find everywhere else.
Social Media Tips for Instagram
Understand the Power of Saves
Instagram implemented saves to enhance the user experience while also providing an alternative to the conventional “like” feature. The concept behind saved content is that users can save specific pieces of content to return to later.
One of my tips is to find new ways to make followers return to your content as saves become a more critical part of the algorithm. Following this tip will contribute to your Instagram growth drastically.
Craft a valuable piece of content by providing a second, more profound experience for users. There is no secret formula to skyrocket your saves in a post, so you have to experiment. Try:
Publishing evergreen content.
Requesting that people save your message.
Looking at Instagram Insights.
Publishing material that is educational or inspiring (mini blogs or tutorials).
Publishing aesthetically pleasing posts.
Posting content that is important to your target market.
Publishing funny posts.
On Benchmark Email’s Instagram, they post a series of posts, with the last reminding viewers to save:
Experiment With Different Content
When it comes to creating Instagram content, brands prefer to concentrate on creating unique images. While getting high-quality pictures is essential, there are several other types of content to consider.
To interact with their audience, brands may create engaging videos or GIFs. Anything from memes to microblogs will help you increase your social media channel’s retention period, which leads to more exposure and development.
In terms of social media advice, it’s in your best interest to try out a range of different content types to see which results in the most engagement.
Take advantage of IGTV
IGTV is interesting because it demonstrates Instagram’s exponential development over time. Instagram has provided brands with some unique marketing resources, ranging from photos to full-fledged video productions.
You can create mini-tutorials, do live stream events and Q&As, and even host your own live talk show by making a long-form video series.
Tools like IGTV allow you to play with your content style while also allowing you to interact with your audience in a powerful and meaningful way. If you’ve been wondering ways to broaden your reach, IGTV is an excellent place to start.
Collaborate With Micro-Influencers
Have you dabbled in utilizing influencer marketing yet? Micro-influencers are one of the most underappreciated tools in digital marketing, but they can make a massive difference in the success of your campaigns.
When companies think of a celebrity endorsement or a brand ambassador, they usually think of celebrities and business leaders. Those are admirable goals, but there’s a catch: most brands lack the financial means to gain celebrity endorsements.
Micro-influencers play a role in this. Don’t get me wrong: Instagram Ads are a great way to promote your company. A micro-influencer with tens of thousands of loyal followers, on the other hand, is unrivaled. With fewer bot accounts and ghost followers, you might gain access to a higher-quality audience.
Social Media Tips for LinkedIn
Post Updates Consistently
LinkedIn, like every other social media site, emphasizes user interactions. This may seem strange given that LinkedIn is the ideal place for workers and employers to network.
Posting notifications isn’t the only way to engage with your audience. Set up introductions, send messages to users, and write weekly blog posts. On this channel, there are numerous low-cost ways to engage your audience.
Experiment with LinkedIn Ads
When it comes to social media advice, playing with paid advertising is typically a good idea. You’re using a targeted marketing tool to take advantage of social media’s reach.
To begin with, LinkedIn Ads are notoriously costly. They often have low click-through rates (which is generally due to the belief that fewer leads are of higher quality).
The problem is far more extensive than budgeting. The truth about LinkedIn Advertising is that you will find much cheaper PPC (pay-per-click) ads on a lot of other sites unless you’re going after a very specific demographic.
At the same time, test advertising on LinkedIn and another network. To make sure LinkedIn Ads are a good investment for your business, figure out your CPC (cost per click), conversion rates, and the number of people you reach with your ads.
Avoid Being Salesy
On LinkedIn, traditional sales pitches and strategies are not your mates. Trying to leverage these tactics isn’t going to succeed.
Instead of the traditional hard-sell strategy, you should start a genuine conversation with your audience to succeed in this platform and acquire more leads in the long run.
Create Multimedia Content
When appropriately used, videos and other forms of multimedia content perform exceptionally well on LinkedIn.
The content should ideally begin by instructing your audience on how to solve their problem in a practical, immediate manner.
You can also develop yourself as a thought leader by using the right content and assisting users in addressing deeper issues in your industry as a brand with a lot of expertise.
You can share videos, infographics, or any other helpful material you can create. Experiment, monitor, and see what works best for your kind of audience.
Navigating the world of social media marketing can be both overwhelming and frustrating. Don’t panic if you’re having trouble elevating your marketing efforts and need some social media advice.
Be sure to validate your audience on Facebook and use retargeting regularly. Take advantage of Instagram’s various content types to create something original.
Use LinkedIn to form relationships with other users and engage in conversation with them. Twitter allows you to keep up to date, and it’s past time for you to start engaging your audience daily.
You’re one step closer to digital marketing supremacy by listening to these social media ideas, taking care of your marketing strategy, and thinking objectively about what works and what doesn’t, regardless of the medium you use.
Author: Alex is a content writer at Moosend. He leaped faith in the digital marketing world from an architecture background and has never looked back. You will find him traveling in places around the world in his free time. Find out more on LinkedIn.
A recent unused poster design for 1977’s Star Wars has surfaced and reveals just when you think you’ve seen it all around this iconic movie, there’s always something new to talk about. Particularly as this rare and unused Star War movie poster art was so bad it could have ruined the franchise before it even launched.
The unused Star Wars poster from 1977 was posted on Twitter by film nerd’ account The Spaceshipper and many fans of the franchise were thankful it was never used. While some recent film posters, like new Ant-Man 3 posters that are a Photoshop nightmare, this rare Star Wars poster is bad on so many levels – it’s a graphic design fail, the slogan makes no sense and there’s little to engage with.
Star Wars (1977): Unused poster concept pic.twitter.com/moXm4NVF2iJanuary 19, 2023
Star Wars film posters have been some of the best ever designed, from legendary artists such as the Hidlebrandt Brothers who painted the original 1977 poster that was used. Iconic poster artists have also designed for the franchise; the Drew Struzan Star Wars poster for The Force Awakens impresses and Hugh Flemming revealed all in our feature ‘the secrets of a top Star Wars artist’.
You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.
In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.
By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.
In this article, we’ll explore some key reasons why managing your online brand is essential.
What is an online brand, and why do you need one?
Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.
It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.
It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.
How to manage your online brand for success?
Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.
A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?
1) Consider what you want your online brand to convey.
Are you an expert in a certain field? A thought leader? A creative visionary?
Once you know what you want your brand to communicate, be consistent in everything you do online.
Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.
2) Interact with other people online in a way that reinforces your brand.
When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.
By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.
3) Monitor your web analytics to track your progress.
Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.
For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.
Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.
4) Make sure your website represents your brand well.
Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.
Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.
If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.
5) Pay attention to your social media presence.
Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.
Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.
6) Monitor your online reputation.
Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.
For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.
7) Manage your online brand proactively.
The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.
By following these tips, you can create and manage an online brand that will help you achieve your goals.
The benefits of having a strong online brand
Let’s look at a few benefits of having a strong online brand:
1) Stand out from the competition.
With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.
2) Build trust and credibility.
A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.
3) Connect with your audience.
By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.
4) Drive traffic and sales.
A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.
5) Increase your visibility.
A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.
6) Attract media attention.
A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.
7) Enhance your career prospects.
Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.
8) Make a positive impact.
Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.
The importance of staying consistent with your branding strategy
As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.
When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.
Here are a few pointers if you’re not sure how to stay consistent with your branding:
1) Define your brand.
The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?
2) Create guidelines.
Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.
3) Train your team.
If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.
4) Monitor your brand.
Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.
5) Be prepared to adjust.
Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.
A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.
If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.
About: Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.
Search engine optimization (SEO) is an integral part of digital marketing.
SEO helps with brand discoverability. When done right, SEO can create the most consistent and by far the highest-quality traffic source which doesn’t require on-going maintenance.
Yet, SEO is usually the most isolated part of the marketing. Whether it is an in-house team or a third-party service that’s delivering your SEO campaigns, it usually exists on its own without really communicating goals, progress or results to the whole company.
This creates silos that can lead to poor results and even reputation crises.
How does SEO work in digital marketing and how can a business make it work better?
What is SEO?
SEO is a collection of tactics (content, technical, link building, even website security and usability) that ensures that your website is easy to understand for search engines.
Basically, it ensures a machine knows that your page will be easy to find to a human being who is looking to solve a related problem.
Search engine traffic is one of the highest-quality traffic for many reasons:
Unlike PPC (paid) traffic, it doesn’t require an ongoing investment to keep coming
Unlike social media traffic, it doesn’t require an ongoing work to keep coming
Unlike social media traffic, you are not interrupting people’s browsing. Instead you give them what they were actually searching for.
In other words, it is consistent and it converts well. No other digital marketing tactic beats that.
Apart from driving direct traffic, search engine optimization helps build brand awareness by increasing your brand’s organic findability.
Keep Your Whole Team Aware of Why SEO is Important
The great thing about today is that everyone understands the value of ranking high on Google! Sadly, however, many folks only know that they “need SEO” without having really understood what that means.
SEO these days is too hard for a digital marketer to do alone. Many SEOs find themselves in situations where an executive will simply come down and go “Why are we not ranking well for ‘dingwobble’?”
Keep working hard with teams for them to understand how they contribute to the SEO process:
Product Marketers who are responsible for the business, personas and messaging understand that SEO is critical to driving the bottom line revenue numbers they are looking at. Part of the persona developing process should be the development of the “digital persona” – what websites and search terms are these people looking for? This helps the product marketer when it comes time to develop messaging, as that is going to be critical for developing the content, so the right search terms better be there!
Field Marketers responsible for the campaigns need to know how SEO fits within their campaign, how it in fact is core to our demand generation, and how to make sure to keep the campaigns integrated.
Marketing Communications is creating the content, so SEO should very well be top of mind for them, as the content itself will be critical in impacting how successful SEO will be.
But that’s not all! Often, other groups are creating content (Press Releases, Blog Posts, Presentations, etc.) that also end up on the web and impact SEO. Whether it’s Corporate Communications, Investor Relations or even Legal teams, working with them is critical.
IT manages the infrastructure and can be very critical to the technical aspects of SEO.
Sales and customer support teams are at the forefront of marketing talking to your future and current customers, so they need to be involved in the SEO strategy. Creating relevant content goes beyond keywords. It needs to address real problems and answer actual people’s questions, and your client-facing teams will be your best source of inspiration here.
Executives also care! While they can’t often influence the day-to-day of SEO, they will care a lot about the bottom line, to which SEO contributes.
Educating all of these people about SEO helps empower them, as well as position yourself, the SEO, as the subject matter expert who is not just someone back-office who gives very little visibility into the black box of SEO, but someone who is actively educating and contributing to the organization’s success.
Review and discuss common KPIs early and often to make sure everyone knows what victory looks like to the team.
What is the key to SEO success in a constantly changing environment?
As a practitioner of SEO, I believe that you need to look to ensure you are looking at both developing yourself in both depth and breadth of knowledge. A key danger in the name of being informed or being a part of the SEO community is spending all your time debating tactics and practices rather than testing them.
Additionally, SEOs as with all employees need to look outside their field to stretch and learn how to be more well rounded. This could mean learning to code, or educating yourself in some other area of the business you work for. This will expose you to ideas others may not have.
As a manager of people, success is really about diversity of expertise. Who you hire and the kind of people you hire will be far more valuable than much of what people invest in with regards to SEO programs. You have to have people who can roll with the punches and develop a skill for self-management and personal growth.
Finally, I think knowing what your real goals are in having an SEO program are the key to long term success. The reality is you may get more traffic, but if that traffic is not from qualified leads and generates real revenue then the benefit may be very little. Having well defined goals and metrics will also help you avoid chasing algorithm changes and focus on the big picture.
SEO is the most essential long-term digital marketing strategy but to make it really effective, you need a knowledge team that is well-integrated into the company’s life. Good luck!
Ann Smarty is the brand NINJA at Internet Marketing Ninjas as well as the founder of numerous startups including MyBlogGuest, MyBlogU, ViralContentBee, TwChat and many more.
Ann Smarty has been an online marketing consultant for 10 years providing high-quality digital marketing consulting through her services and courses (both free and paid).
Ann Smarty’s content marketing ideas have been featured in NYtimes, Mashable, Entrepreneur, Search Engine Land and many more. She is known for her indepth tool reviews, innovative content marketing advice and actionable digital marketing ideas.