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The Rise of New Short-Form Video App Zynn Could Spell Trouble for TikTok

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There’s a new, Chinese-owned, short-form video app on the rise, with TikTok-like Zynn hitting the top of the US App Store charts this week.

Zynn

As you can see from these images, Zynn looks very much like TikTok, with almost identical visual style, and features like effects and video editing tools.

As per the app’s description, Zynn’s key functions are:

  • Discover spontaneous and exciting short-form videos
  • Create fancy 15 seconds videos with massive music library, cool stickers and funny effects
  • Share wonderful moments to Instagram, Snapchat and etc.
  • Connect to like-minded people from the globe, embrace your community

So it’s TikTok, right? It’s pretty much the same in every way.

So why is Zynn suddenly gaining traction?

As outlined in this tweet thread from Turner Novak of Gelt VC, Zynn’s key differentiator is, essentially, an in-built pyramid scheme.

Zynn

As you can see in these screenshots, you can earn in-app rewards by watching videos on Zynn, and inviting friends to the app. Those funds can then be used to purchase items in app, including a range of gift cards for the App Store, Walmart, Amazon, etc. Funds can also be transferred via PayPal, according to Zynn’s advertising.

Given the amount of people currently out of work due to COVID-19, that could prove to be a major lure – and already there are a heap of YouTube videos in which Zynn users claim to have made thousands via the app.

The bigger picture is that Zynn is seemingly being funded by Kuaishou, which is a key rival for Douyin, the Chinese version of TikTok, as well as TikTok’s parent company ByteDance. 

As noted by Novak:

That, potentially, makes Zynn a much bigger concern for TikTok – but it could also make both Zynn and TikTok much bigger targets for western regulators, many of whom were already highly concerned about a Chinese organization, in ByteDance, making a push into western markets, and gathering data on non-Chinese citizens. 

If Zynn gains major traction, particularly through incentivized schemes like this, you can imagine that government groups will be keen to shut it down. But if they shut down one Chinese app, they may also have to shut down both – if the approach is that Zynn is working to gather data, and that’s reason enough to block its access to western markets, then the same logic could also be extended to TikTok.

TikTok, of course, is working to distance itself from its Chinese roots. In announcing the appointment of Kevin Mayer as its new CEO recently, TikTok also noted that parent company ByteDance is actually now incorporated in the Cayman Islands, not China. So all good, right – TikTok’s not even a Chinese company at all.

In practice, however, ByteDance seemingly remains governed by China’s cybersecurity rules, which stipulate that it has to share data with the Chinese Government on request. 

Basically, with the sudden rise of Zinn, western regulators will be like:

Two of them

And aside from a new competitor, TikTok could also face even tougher scrutiny as a result.

Socialmediatoday.com

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Why Your Website Should be Optimized for Mobile [Infographic]

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Let’s face it – we’re about to move into 2022, and if you don’t understand the importance of having a mobile-friendly website by now, maybe you never will.

Mobile usage is now a key connector, in an increasing range of ways, and providing an optimized, engaging mobile experience is key to maximizing your business performance.

Yes, it can cost time and money to optimize your mobile presence, but in the vast majority of cases, that investment will likely pay off, as more and more people are likely seeking information on their mobile device, and are more likely to go with the provider who’s website is responsive, engaging and answers their key queries, quickly and easily.

There’s a reason why Google factors in mobile performance as a search ranking factor.

Underlining this, the team from 2Flow have put together this infographic outlining the importance of having a mobile-friendly website, now and in future.

It could be worth re-checking your site as part of your 2022 preparations.

Mobile-friendly website infographic

Socialmediatoday.com

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12 Graphic Design Trends to Watch in 2022 [Infographic]

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What will be the big visual trends of 2022?

The team from graphic design service 99designs by Vista have taken a look at the trends they’ve seen throughout the year to make some predictions on coming presentation shifts, which could help you stay ahead of the next wave.

There are some interesting ideas here too, including 90’s nostalgia, Y2K and a grunge revival.

Engaging visuals are key to standing out in busy social media feeds, and as such, it’s worth taking note of trend listings like this and considering whether you need to update your brand style and format.

Take a look at the full overview from 99designs in the infographic below.

Graphic design trends for 2022

Socialmediatoday.com

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LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

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As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world.

Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way.

That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach.

Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more.

You can check out LinkedIn’s full report here, or take a look at the infographic overview below.

LinkedIn Gen Z infographic
LinkedIn Gen Z infographic

Socialmediatoday.com

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