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Trump seeks to capitalize on Twitter’s attempts to constrain him

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Washington (CNN) President Donald Trump is set to announce an executive order against social media companies on Thursday, White House Press Secretary Kayleigh McEnany told reporters aboard Air Force One on the return flight to Washington following NASA’s aborted SpaceX launch.

McEnany did not specify what the order would include, but it signals the most significant step the President has taken in his war with tech companies as they struggle to balance freedom of speech with the growing problem of misinformation.

On Tuesday, Twitter applied a fact-check to two of Trump’s tweets, including one that falsely claimed mail-in ballots would lead to widespread voter fraud. Trump immediately shot back, accusing the social media giant of censorship and warning that if it continued to offer addendums to his messages, he would use the power of the federal government to rein it in or even shut it down.

It is not clear what constraints the President would be able to apply to social media companies through executive order. Regardless, the move raises the stakes in Trump’s battle with Silicon Valley, and highlights what he believes is a fight worth having. In many ways, the latest episode with Twitter feeds Trump’s narrative that there are powerful forces in the media aligned against him, and that his is the only voice his supporters can trust.

“This plays right into President Trump’s hands,” said Jason Miller, the communications director for Trump’s 2016 campaign and someone who has been directly involved with Trump’s social media strategy. “They basically handed him a massive gift.”

Many of Trump’s political allies rushed to his defense on Wednesday.

“Twitter is engaging in 2020 election interference. They are putting their thumb on the scale,” said Florida Republican Rep. Matt Gaetz, a loyal Trump supporter and surrogate during an appearance on the Steve Bannon-produced podcast War Room Pandemic. “The notion that they would outsource fact checking to people who have been wrong about everything is an insult.”

Trump campaign manager Brad Parscale said that his team no longer pays for advertising on Twitter and accused the tech giant of purposefully influencing the election to hurt the President.

“We always knew that Silicon Valley would pull out all the stops to obstruct and interfere with President Trump getting his message through to voters,” Parscale said in a statement. “Partnering with the biased fake news media ‘fact checkers’ is only a smoke screen Twitter is using to try to lend their obvious political tactics some false credibility.”

The President made the decision to warn Twitter despite the fact that the company and most other prominent social media platforms have allowed him and his associates to peddle unsubstantiated conspiracy theories with few constraints. While Twitter added the fact check to Trump’s tweets on mail-in voting, it did not do so on any of his recent tweets baselessly suggesting MSNBC host Joe Scarborough was somehow involved in the death of a former aide, despite a plea from the aide’s widower to take the tweets down.

Trump’s Twitter habits have been the scrutinized for virtually his entire political career, but people familiar with his use of the platform describe less of a strategy and more of a mindset as he or an aide taps out messages.

Other people inside the administration, and even some of Trump’s closest advisers, are regularly caught off-guard by what appears on his feed — if not always surprised.

While his messages often have the effect of distracting from an unfortunate headline, people close to the President say it is their impression that he genuinely believes many of the more conspiratorial things he sends — including debunked theories about his predecessor — and that he isn’t raising them only in the hopes of diverting attention elsewhere.

Trump’s top social media adviser, Dan Scavino Jr., was recently elevated to become one of the highest-ranking officials in the West Wing. His title, deputy chief of staff for communications, belies the fundamental role he plays both in Trump’s use of Twitter and in his life generally. Trump trusts Scavino almost unreservedly. Scavino has worked for the President since before the 2016 campaign when he was a manager at one of Trump’s golf clubs.

Scavino is usually the person who locates the internet content — sometimes from fringe sources and often incendiary — that finds it way to Trump’s Twitter feed, though other friends and advisers have suggested tweets and retweets as well.

Scavino’s West Wing office provides him regular access to the President, as does his near-ubiquitous presence on Trump’s trips, where he is often seen videotaping or photographing the President. He is believed to be the only other person with access to @RealDonaldTrump, though the mechanics of the account have never been confirmed by the White House.

Trump’s tweet rants have always been controversial. But recently, as the US death toll from the pandemic has approached 100,000, they have become uncomfortable even for some of the President’s most prominent supporters.

“I do think the President should stop tweeting about Joe Scarborough in the middle of a pandemic,” said Rep. Liz Cheney, a Wyoming Republican. “He’s the commander in chief of this nation and he is causing great pain to the family of the young woman who died.”

But those who understand the President’s social media habits believe it is unlikely that he will change his behavior any time soon. Miller, who has been present as Trump crafts his tweets, said the President views the platform as an outlet where he can speak directly to his supporters.

“It is one of President Trump’s super powers,” Miller said. “He understood very early on that social media, Twitter in particular, gave him unvarnished access to the American people and his supporters. What Trump maximized was social media’s ability to bypass the artificial conversation created by the mainstream media.”

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Elon Musk’s X and Amazon discuss potential collaboration

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Elon Musk’s X and Amazon discuss potential collaboration

In a significant development in the social media industry, Elon Musk’s social media platform, X, is reportedly engaging in preliminary discussions …

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Threads Looks Set to be Made Available to European Users Next Week

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Threads Looks Set to be Made Available to European Users Next Week

Good news with EU social media fans, with Threads looking set for a December 14th launch in the region, just in time to capitalize on holiday engagement.

As reported by The Verge, EU Instagram users can now access a countdown timer at www.threads.net, which seemingly indicates the exact time for the upcoming EU launch. Meta hasn’t made any official announcement, but the countdown clock is only visible to European users, while EU users can also search ‘ticket’ in the Instagram app to find a digital invitation to Threads.

Which replicates the original Threads launch back in July, which included similar Easter eggs and indicators pointing to the launch date (like the above).

The EU launch of Threads has been delayed by evolving EU data privacy regulations, which, due to the timing of the implementation of these new rules, has put additional development burden on the Threads team to ensure compliance with the new parameters. Amid the initial Threads launch, Instagram (and Threads) chief Adam Mosseri said that it could take “many months” for Threads to reach EU users due to these additional complications.

But we have since seen indicators that Threads is coming.

Last month, The Wall Street Journal reported that Meta had an established plan to launch Threads to EU users in December, while app researchers have found various references to an upcoming “Threads EU Launch” in the app’s code.

Threads EU launch

Given the various strands of evidence, it does indeed seem likely that European users will get access to the app next week. And again, with social media usage increasing during the holiday break, that would also provide the best opportunity for Meta to capitalize on its opportunities.

Which are seemingly on the rise. As more people turn away from Elon Musk’s X project, largely due to Musk’s own divisive commentary, they’re seeking a real-time social alternative, and for many Threads is already filling that void.

That’s especially true for journalists, a common target of Musk’s attacks, who are now establishing new networks within the Threads ecosphere. And while live sports engagement remains high on X, Threads is also making a push to win over more sports communities, even placing ads courtside during the new NBA in-season tournament showcase in Las Vegas.

Threads NBA ad

That’s seemingly prompting more sports fans to post in the app, which will expand again with the arrival of potentially millions more users in the EU region.

So how many more users can Threads expect to gain as a result of its European expansion?

Based on Meta’s EU disclosure data on active users, Instagram currently serves some 259 million monthly active users in Europe.

Instagram’s total, official user count is 1 billion MAU, while Threads now has over 100 million monthly users. So presumably, around a tenth of active IG users are also signing up to the app, which would mean that, at a rough estimate, we’re set to see around 25.9 million new Threads users incoming, if/when Threads is launched in the EU region.

Which is probably not as many as you might expect, but this is based on rough estimates, as Instagram reportedly has more than a billion actives now, and we don’t know the exact, current user counts of either app.

But either way, it will expand the conversation in the app, and enable more people to take part, which has its own expanded benefits. And with around 60 million X users also in the region, that could see a number of them looking to make the switch.

Which is the real aim here. Meta has created Threads as the X alternative, aiming to scoop up former Twitter cast-offs who are unhappy with Elon’s changes at the app. In order to do that, Threads needs to be available in all regions where X users may be looking to jump ship, so its EU expansion is another critical step in this respect.

It’ll be interesting to see what Threads user numbers rise to over the holiday period, and whether it can indeed become a genuine rival for X in total active engagement.

We’ll keep you updated on any official announcement on the Threads EU launch.



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The best social media hacks to blow up your following in just a year

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The best social media hacks to blow up your following in just a year

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Get viral fast. Plus more social media hacks to grow your accounts.

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