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The Top 5 Strategies for Promoting a Book on Social Media [Infographic]

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The Top 5 Strategies for Promoting a Book on Social Media [Infographic]

You’re an expert on your focus subject, you’ve spent years researching and refining your knowledge, and you have valuable insights to share that could help others, while also helping to boost your business branding efforts online.

Putting together a book can be a great way to better establish your expertise and thought leadership, making you a go-to resource in your industry. And with so many self-publishing and promotion options now available, creating your own book is well within reach, and may be worth considering in your broader brand marketing approach.

But writing a book is one thing – getting people to actually be aware of it, and to buy a copy, is another challenge altogether.

That’s where this guide from Author Marketing Experts comes in. In the below graphic, the AME team have put together some helpful tips on how to maximize your book promotion via social media – with most of these lessons also applicable to marketing any product via social platforms.

There are some helpful hints to get you thinking – check out the infographic below.

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Op-Ed: ‘Armed rebellion’ and ‘civil war’ calls get massively unimpressed response on Twitter

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Local law enforcement officers are seen in front of the home of former President Donald Trump at Mar-A-Lago in Palm Beach, Florida on August 9, 2022

Local law enforcement officers are seen in front of the home of former President Donald Trump at Mar-A-Lago in Palm Beach, Florida on August 9, 2022 – Copyright AFP/File Aleksey Filippov

Social media does turn out to be good for something, after all. Much raging online about Trump’s Mar-A-Lago raid isn’t going over. Maybe the endless tantrums are getting a bit stale. A virtual tide of Twitter responses isn’t buying it on any level.

One Tweet pointed out Trump said “they raided my home” before it was actually raided. Trump lawyers, meanwhile, said he wasn’t notified…? Generally speaking,  warrants are not carried out on an RSVP basis. You don’t ask the crack house when would be a good time to call, for example.

You may (or may not) also be interested to know that “Trump civil war” is now an auto search cue. The headlines for that search on Google News are really something else. The unimpressed response isn’t getting any coverage, hence this article. The picture is very different.

The adult news sticks to the point – Violation of the Espionage Act, Presidential Records Act; you know, law. Much of this media, understandably, focuses on “what next?”.

“Other” news is all about QAnon-like conspiracies. (If you’ve got no facts, fiction is your only real option.) Trump’s playing along with it as usual. Trump is seen doing a Mussolini salute, an actual Fascist fist, in various styles on multiple occasions. It looks more like a trained move. He wasn’t doing that previously, and he’s not good at it. Presumably, it means “defiance”, but it looks awkward and rehearsed.

Of course, the image has a role in anything to do with Trump. Trump is pumping the pity buttons in public. The GOP and MAGA are pushing the extreme rhetoric. As a marketing exercise, it’s selling sand to people living in deserts. The problem is that it doesn’t sell to anyone else.

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These thunderous noises also don’t quite gel with the fact that Trump lawyers, who requested documents regarding the warrant, haven’t yet agreed to make them public. As mixed messages go, it’s about what you’d expect from anything associated with Trump. Is there a problem with making them public? Could be.

Rebellion against what?

There’s a bit of a practical issue with “Trump civil war”, too. Any such thing would be total coast-to-coast carnage. Sandy Hooks and Uvaldes all round, no doubt. Does America, already so happily living among the gangs and mass shootings, really want a civil war?

Maybe not?

You’ll need to answer that question. …Because over half the country didn’t vote for that and they might get really ticked off about it.

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Disclaimer
The opinions expressed in this Op-Ed are those of the author. They do not purport to reflect the opinions or views of the Digital Journal or its members.

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