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The U.S. is TikTok’s No. 1 Biggest Fan



People had a lot of extra time to themselves last year, and much of it was spent on their phones.

According to CleverTap, time spent on mobile apps increased across all generations in 2020. Gen Z increased their mobile use by 16%, Millenialls by 18%, and a whopping 30% increase in activity by Baby boomers and Gen X.

So where were people spending all that extra time? CleverTap released a blog post sharing stats on all mobile usage trends from 2020. As you can guess, the increase in time spent on Zoom and Google Meet saw significant increases in downloads and usage. It’s also not surprising that TokTok was the #1 most downloaded social media app globally. 

TikTok took off right when the U.S. went into lockdowns, and that’s exactly when the massive increase in downloads and usage begun. 

  • As of April 2020, TikTok had been downloaded more than two billion times on the Apple App Store and Google Play.
  • TikTok had an estimated 65.9 million monthly active users in the US in 2020.
  • TikTok will have 37.3 million Gen Z monthly users by the end of 2021 compared to 33.3 million on Instagram.

TikTok clearly is a place for brands to be right now, especially if your target audience includes Gen Z. Even more so if your target audience is U.S. based.

As seen in the graphic below, the U.S. seems to be TikTok’s #1 fan.

The TikTok trend began in 2020 and is definitely here to stay.

If you’ve been debating creating a profile for your brand on TikTok, these are some interesting stats to consider.



UK teen died after ‘negative effects of online content’: coroner



Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.


“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.


“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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