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TikTok Adds New Accessibility Overview To Provide Additional Support for Users

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This is handy – TikTok has created a new accessibility overview, which outlines all of the platform’s various accessibility features and tools, and includes explainers and links to help implement the tools.

TikTok Accessibility

As explained by TikTok:

At TikTok, we’re committed to maintaining an inclusive environment and supporting our diverse community. Inclusivity is important to us because when people feel included, they’re more comfortable expressing themselves authentically, creating content, and engaging with others. Being truly inclusive means building products and tools for everyone. Our cross-functional teams work with our creator community, as well as disability organizations and advocates to help ensure TikTok is accessible to everyone.”

The overview outlines the platform’s evolving range of accessibility options, including its photosensitivity warnings, text-to-speech tools, animated thumbnails and auto captions.

TikTok Accessibility

It’s a handy, centralized point of reference for its various options on this front, and could serve as a good educational tool to help more people get the most out of their in-app experience.

And as more people look to use the app, this becomes an even bigger consideration, and along with its anti-bullying and user protection measures, this is a key element in its growth and development process.

You can check out the new Accessibility Center here.

Socialmediatoday.com

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

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Pinterest Launches Pin Ads in Argentina, Colombia and Chile

As it continues to expand its ad offering, in order to maximize its business opportunities, Pinterest has today announced that Pin Ads will now be made available to all businesses in Argentina, Colombia and Chile.

As explained by Pinterest:

“Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia and Chile, to reach new audiences with meaningful, useful content as they discover ideas and plan new projects.”

Pinterest says that it recently launched its first ads with a small group of early partner brands in these regions, including Tiendas Paris and Publicis Groupe, which has paved the way for today’s full market expansion.

The announcement is the latest in Pinterest’s growing Latin American business push, with Pinterest Ads also made available in Brazil and Mexico last year. The app reaches around 80 million active users per month in the region – over 18% of its total user base – which represents significant opportunity, and highlights the expansion potential that Pinterest still has in this respect.

Further to this, Pinterest also launched ads in Japan just last month, enabling businesses to reach another 8.7 million active Pinners.

It’s somewhat surprising to consider the extended reach that Pinterest is still yet to achieve with its ads business, and how that could translate to more revenue for the company – and with the platform also warning of ongoing revenue pressures throughout 2022, and its overall user base in flux to some degree, it needs to tap into these expanded markets to boost its potential and showcases its value to investors.

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Maybe that will be the remit of incoming Pin CEO Bill Ready, who took over from Ben Silbermann last week. The platform has been on a roller coaster ride throughout the pandemic, with usage reaching new highs, then normalizing once again, which has left many unsure what the future holds for the app. Ready, a former Google commerce chief, will now be tasked with stabilizing the ship, and maximizing performance – and you would assume that this would include a significant expansion of its ad business to facilitate more opportunity.

In selling its new Latin American expansion, Pinterest also reiterates that 97% of the top searches in the app are unbranded, and consist of 2-3 word queries, which makes Pinterest an effective tool to reach people while they’re still considering their next purchase.

“Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.”

There is opportunity in Pins, for sure, and the addition of a Google insider should help to advance its discovery ambitions in this respect.

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