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TikTok Adds New Accessibility Overview To Provide Additional Support for Users

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This is handy – TikTok has created a new accessibility overview, which outlines all of the platform’s various accessibility features and tools, and includes explainers and links to help implement the tools.

TikTok Accessibility

As explained by TikTok:

At TikTok, we’re committed to maintaining an inclusive environment and supporting our diverse community. Inclusivity is important to us because when people feel included, they’re more comfortable expressing themselves authentically, creating content, and engaging with others. Being truly inclusive means building products and tools for everyone. Our cross-functional teams work with our creator community, as well as disability organizations and advocates to help ensure TikTok is accessible to everyone.”

The overview outlines the platform’s evolving range of accessibility options, including its photosensitivity warnings, text-to-speech tools, animated thumbnails and auto captions.

TikTok Accessibility

It’s a handy, centralized point of reference for its various options on this front, and could serve as a good educational tool to help more people get the most out of their in-app experience.

And as more people look to use the app, this becomes an even bigger consideration, and along with its anti-bullying and user protection measures, this is a key element in its growth and development process.

You can check out the new Accessibility Center here.

Socialmediatoday.com

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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