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TikTok Adds New Recipe Integration, Pointing to the Next Stage for the App

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As TikTok eyes the next stage of its development, providing options for creators to make money from their TikTok clips is key to maximizing its success. If creators can’t make money on TikTok, they’ll find ways to monetize their audience on other platforms. And in TikTok’s case, that process is going to involve providing direct link options to enable creators, and businesses, to drive traffic and sales direct from the app.

As it’s slowly working towards this, as demonstrated by this latest in-app update.

TikTok Whisk integration

As you can see in this image shared by social media expert Matt Navarra, TikTok has started rolling out a new integration with recipe app Whisk, which enables creators of food videos to post a link to the relevant recipe, which is then overlaid on the video clip via a ‘See full recipe’ CTA. TikTok confirmed the new integration to TechCrunch

That provides more opportunity for food creators to drive traffic to their Whisk profile, and build their audience, while it’ll also help boost traffic for Whisk. But that could be just the start – while right now, TikTok only has a direct link with Whisk, it could soon facilitate more linking options, to other apps, or other URLs, giving users even more ways to boost their business opportunities directly from their short video clips.

This isn’t the first time that TikTok has enabled the addition of external links from videos.

Back in October 2019, TikTok added the option for users to include Wikipedia links on their clips, adding more contexual info, while it tested a further expansion of that functionality to include links to Yelp and TripAdvisor last March

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TikTok has also tried direct links to external stores to drive eCommerce traffic.

None of this is surprising, as TikTok is largely following the lead of its Chinese counterpart, called Douyin, which already generates the majority of its revenue from in-stream commerce via in-app links. 

Indeed, TikTok recently briefed advertisers on its coming eCommerce integrations, which will include tools that will facilitate product linking, with creators automatically earning a commission on any sales. TikTok also hosted a live-stream shopping integration with Walmart back in December.

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TikTok live-stream shopping

Essentially, TikTok needs to expand its platform to facilitate such activity in order to provide more direct benefit to creators and business, and build a business ecosystem within the app. As such, you can expect to see a lot more tap-through links and tools coming to your TikTok clips, providing more options to act on what you see – and more ways for brands to drive traffic from their efforts.

This new Whisk integration is just one of many that will be coming to the app. 

Socialmediatoday.com

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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