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TikTok Announces Fundraising Initiatives for Giving Tuesday, $7m in Direct Donations for Mission-Driven Organizations

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TikTok has announced a new series of live-stream fundraisers as part of an expanded Giving Tuesday push, which will also see the platform allocate $7 million in direct donations to various organizations.

TikTok Giving Season banner

As explained by TikTok:

On GivingTuesday (November 30th), known as the world’s biggest day of generosity, we’re delighted to join hands with our global TikTok community and introduce #GivingSzn, a celebration of generosity and goodwill featuring LIVE programming from creators and non-profit organizations, including fundraisers and community-rallying moments around the world.”

Various high-profile creators will be taking part in the initial event, including Matthew & Ryan, Arturo Allende, and Spencer West. But that will only be the first stream – as it looks to help as many charity groups as it can ahead of the busy holiday season, TikTok will continue to host more donation-focused live-streams throughout December, which could provide a big boost to charities that will no doubt be stretched to their limits over the coming weeks.

In addition to this, TikTok itself will donate $7M to various mission-driven organizations around the world, “to support the causes our community cares about the most”.

“Part of the donation will be made in the name of TikTok creators globally to non-profits of their choice. We’ll also be donating $1M in ad credits to support global non-profit organizations in their end-of-year fundraising efforts.”

TikTok has been an active contributor to many charitable causes, including the $250 million in funding to assist frontline workers combating COVID-19, and $200k as part of its #CreativityForGood initiative, which it launched earlier this year.

In addition to this, TikTok says that many individual users have also raised significant funds for various charitable organizations through its in-app giving tools.

In 2021, almost 75,000 donations were made on TikTok in support of various organizations and causes globally such as fighting hunger, supporting humanitarian relief efforts as well as promoting health and wellbeing. TikTok creators such as @ghosthoney, @cristiandennis, and @valentinebrothers have also been at the forefront of raising awareness around some of the world’s most important issues.

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It’s good to see TikTok putting these contributions front and center, and building such into its expanding business. And given the popularity and influence of the platform right now, these latest initiatives will no doubt provide an important boost for support and assistance groups that will be needed more than ever this holiday season.

An added benefit for TikTok is the institution of habitual behaviors, with every transaction helping to make such more commonplace, which could also help in its broader eCommerce push.

But the main focus is on raising funds, and these new streams could play a key role in raising awareness.

The first TikTok LIVE ‘Global Give Back’ stream will take place on November 30th at 11am PT/ 2pm ET on the @tiktokforgood account.

Socialmediatoday.com

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Ahead of World Cup, influencer ‘Mr Q’ lifts veil on Qatar

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Khalifa Al Haroon, known to his followers as Mr Q, has become a social media hit by partially lifting the veil on World Cup host Qatar

Khalifa Al Haroon, known to his followers as Mr Q, has become a social media hit by partially lifting the veil on World Cup host Qatar – Copyright AFP KARIM JAAFAR

Raphaelle Peltier

At a time when prickly questions are being asked about Qatar and its hosting of the World Cup, Khalifa Al Haroon offers a smile, a sigh and a shrug as he seeks to explain its mysteries.

Known to his growing number of followers as Mr Q, the 38-year-old has become a social media hit by partially lifting the veil over the tiny but mega-rich Gulf state that describes itself as a “conservative” Islamic country.

The first World Cup in an Arab nation has put a spotlight on Qatar’s treatment of foreign workers, gender rights and even the use of air conditioning in stadiums.

Haroon’s cheerful #QTip videos broach everything from saying “Hello” in Arabic to the right way for men to wear the flowing ghutra headdress. There is also an edition on labour rights.

With less than 60 days to the November 20 start of the tournament, he now has more than 100,000 followers on Instagram and more than 115,000 on YouTube. And the numbers keep growing.

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Qatar has dozens of online influencers on topics ranging from “modest” but expensive fashion, to the latest sports car being imported into what is now one of the world’s wealthiest nations.

Haroon carved out his niche by elucidating Qatar’s unknowns to its growing expat community — and now the hordes of football fans expected for the World Cup.

Haroon — who was born to a Qatari father and British mother and spent 16 years in Bahrain — said he was first confronted by global stereotypes about Qatar and the Middle East while studying for a law degree in Britain.

He had wanted to become an actor, but instead launched his social media presence in 2008 with a blog.

“I was in the perfect position because I was a Qatari who has never lived properly in Qatar,” he said.

– ‘Trust your own eyes’ –

“In essence, I was like a foreigner in my own country and so I had the same questions that foreigners did, and so it just made it easy for me to start putting together information.”

Haroon said there has to be a distinction between “negative news” and misinformation about his country.

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“When it comes to fake news, obviously, I think everybody understands that it’s not true and so the only thing that I could do is show people videos and pictures and show them what we’re really like because you can trust your own eyes.”

Some people, he said, have told him they decided to move to Qatar after watching his videos.

Haroon, who is now a consultant to the Qatar Football Association and an eSports entrepreneur, said he is excited about the World Cup “because people can now come here and experience it for themselves and make their own judgements instead of just believing what’s written”.

His main grouse is how outsiders see something negative about Qatar and then believe that all Qataris “accept it or we all agree with it”.

Many supporters of the 31 foreign countries who will play in Qatar have raised concerns, however, about the welcome awaiting them. Can they drink? And what will happen to same-sex couples in a country where homosexuality is illegal?

The government has insisted that beer, normally restricted, will be available and that everyone is welcome. Haroon wants outsiders to experience “real Qatari hospitality”, with its food and coffee culture.

“Of course there are going to be certain social norms,” said Haroon. “What we are asking for is just respect the country. And of course the country will definitely be respecting everyone that comes.”

“Some people might make mistakes because they don’t know what the rules are and that’s OK,” he added.

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“The point is our culture is all about intention, our religion is about intention, so as long as you have good intentions and you want to do the right thing, you have nothing to worry about.”

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