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TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning

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This could be very beneficial in your TikTok marketing process.

TikTok has launched a new, interactive insights platform, which enables you to use a range of filters to discover key data points on your target market/s.

The new platform, which you can access here, provides a range of filters to hone in on your audience, and learn more about key aspects.

As you can see in this example, there’s a range of data filtering tools to choose from, including location, demographics, industry vertical, date, etc.

For example, if you wanted to know what the key trends are among TikTok users in the US over Christmas, you would get data highlights like this:

TikTok Market insights tool

It’s similar to Facebook’s interactive insights tool (also worth a look), which is designed to give you a more customized perspective on key data points, as opposed to more generalized studies and whitepapers that may not be aligned with your needs (see also: Facebook’s Monthly Trending Topics tool).

The info could help to guide your strategic approach, and inform your choices. The only drawback right now is that TikTok’s insights database doesn’t seem too deep, so many of the same data points show up in several categories, which means they may not be as specific as you might like.

But still, the data presented does relate to each element, and does provide more perspective on what’s happening in the app.

And with TikTok currently being the app of the moment, and on track to reach 1.5 billion users in 2022, many marketers are indeed looking for more ways to tap into trending discussions, and build a presence via TikTok clips.

If that sounds like you, you should definitely check this out, if just to learn more about what the latest research says about TikTok usage.

You can check out TikTok’s new insights platform here.

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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