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TikTok Partners with TSPA on New Initiative to Provide Support and Training for Content Moderators

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As part of its ongoing effort to improve its safety tools and processes, and protect its primarily younger user base, TikTok has announced that it’s partnered with the Trust and Safety Professional Association (TSPA) on a new program that will see every moderator at TikTok given access to support, training and resources to both improve their understanding of broader industry trends, and ensure they have access to care resources to help them deal with the challenges of the role.

As explained by TikTok

Our partnership with TSPA reflects TikTok’s deep commitment to the careers and well-being of our trust and safety employees. Our support of TSPA will also enhance the TikTok community by helping us continue to learn and iterate upon our approach to keeping people safe.”

After a range of controversies, many of which coming as a result of the app’s rapid growth, TikTok has been working to improve its safety tools and resources in recent months.

Which is critically important, because as The New York Times reported last year, more than a third of all TikTok users in the US are aged under 14. That puts the app in a powerful position of influence for many vulnerable, susceptible people – which, like Instagram, could lead to significant mental health impacts and developmental issues as a result of their experiences within the visual-focused app.

TikTok has already been banned in IndiaIndonesia and Pakistan, at different times, due to varying content concerns, while it’s also been hit with significant fines over its failure to protect younger users from risks. The app is also under investigation in Italy over the death of a 10 year-old girl who was reportedly participating in a TikTok trend, while EU regulators are still examining the app’s practices to determine potential next steps.

With the app now on track to reach a billion users, the workload around these elements is only increasing, which is why this new partnership with TSPA is so important, both from an internal and external perspective.

As has been well-documented, social platform moderators are faced with extremely graphic, confronting content, on a daily basis, and are often not adequately provided for in regards to the ongoing impacts.

Ideally, this new partnership will help TikTok improve, on both fronts, and provide further guidance for the future development of its platform. 

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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