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TikTok’s Defending Itself on Several Fronts as Pressure Rises on the Chinese-Owned App
Amid various investigations by regulatory authorities, and escalating revenue concerns within its parent company ByteDance, the pressure is rising on TikTok, which has been evident in some of its announcements and public statements of late.
That could mean that more problems are coming for the app, which could spook the app’s creators who have come to rely on it for income.
Should you really be relying on an app that could, potentially, face bans in several regions, if these latest concerns lead to new action?
The tensions have been ramping up over the past few months, with TikTok’s communications now team taking a more defensive stance against certain claims and media reports.
This assertion about our ownership is mistaken. As described in our letter to Sen. Blackburn, a Chinese state-owned enterprise has a 1% stake in a different ByteDance subsidiary called Beijing Douyin Information Service Limited, not in TikTok’s parent company. https://t.co/Ws9Ej33x6V
— TikTokComms (@TikTokComms) July 14, 2022
As you can see in this tweet, in response to a recent claim in the US Senate, TikTok says that the assertions made around its ownership are incorrect, because TikTok is not owned by the same organization that has direct connection to the CCP, as stated.
TikTok is owned by ByteDance, not Beijing Douyin Information Service Limited, of which the CCP does own a share. The problem is that ‘Beijing Douyin Information Service Limited’ was actually only established as an entity back in May, as part of a re-organization of ByteDance’s org structure – so the division here is not crystal clear as TikTok wants to suggest.
Some have speculated that ByteDance has separated its business units with a view to establishing even more distance between its Chinese and international operations, but thus far, the only change has been in name. So the clarification from TikTok here is not overly convincing, in terms of separating the two companies, and providing assurance of data sovereignty from the CCP.
Which is the focus of another report by Australian cybersecurity company Internet 2.0, which recently found that TikTok collects “excessive” amounts of user data, including checking device location at least once an hour, continuously requesting access to contacts (even if the user originally denies such), tracking all installed apps, and more.
Internet 2.0 also says that TikTok relays data onto China, which it has traced via IP tracking.
TikTok has strongly denied these claims:
“Internet2.0 misstates the amount of data we collect. For example, we do not collect user device IMEI, SIM serial number, active subscription information, or integrated circuit card identification number, and we do not collect precise GPS location. Internet2.0 is categorically wrong to imply the IP address in its research communicates with China. The IP address is in Singapore, the network traffic doesn’t leave the region, and we‘re not unique in the amount of data we collect, which is less than many popular mobile apps.”
Such defenses aren’t surprising, but it is unusual for TikTok to come out so strongly, and publicly, in refuting such, which, thus far, has not been the way that it’s addressed such issues.
Maybe that’s just a shift in tactic, but as noted, there does seem to be a level of implied pressure on the app that’s led to this strategic shift, which could relate to broader issues and concerns surrounding the app.
Last week, TikTok was also forced to suspend a planned change to its privacy policy relating to the use of user insights for targeted advertising, amid questions over whether the change is actually legal under the latest EU provisions for data protection and control.
TikTok maintains that its actions here are within the EU rules – but the fact that it’s willing to push the boundaries again points to rising pressure on the app.
As noted, that may also relate to larger challenges now facing parent company ByteDance, which is reassessing its operations, on several fronts.
This year, ByteDance has been forced to cut thousands of staff due to regulatory changes within China, which have imposed tough restrictions on various elements, including live-stream usage, shopping, and more.
That, inevitably, will relay more revenue pressure onto TikTok, which thus far, hasn’t been able to capitalize on its opportunities in the same way that its Chinese sister app, ‘Douyin’, has.
Douyin generates the majority of its revenue via in-stream commerce, which TikTok is now also looking to integrate as the next big stage for the app.
But thus far, western audiences haven’t shown the same enthusiasm for live shopping, and while TikTok is on track to bring in $12 billion in ad revenue this year – more than 3x what it made in 2021 – there are concerns that if TikTok can’t establish a more equitable way to share a chunk of that change with creators, many of them will move on to YouTube or Meta’s apps instead, which have more established, more streamlined revenue share options via in-stream ads.
Add to this the fact that just last month, an FCC Commissioner in the US called on both Apple and Google to ban TikTok from their app stores, due to concerns that the app could be used as a surveillance tool by the Chinese Government, and you can see how these various issues are all adding up, and heaping pressure onto TikTok’s internal operations.
And just today, TikTok’s Global Chief Security Officer Roland Cloutier has announced that he’s stepping down to take on more of an advisory role with the company.
In combination, there does appear to be some significant concerns rising at TikTok HQ, which could lead to more changes in the app.
Could these shifts be a precursor to more regulatory action? Could TikTok be banned in some western nations due to ongoing tensions with the Chinese Government?
Things are certainly not looking up on that front, and maybe, ByteDance can see where things are headed, which is why it’s now working harder to defend itself against such claims.
Either way, the latest shifts are likely not overly assuring for TikTok creators that are increasingly leaning into the app.
There’s nothing definitive, but it does feel like a big shift is coming for TikTok, sometime soon.
SOCIAL
12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
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