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Top 7 benefits of cloud computing security

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The adoption of cloud computing technologies in leveraging businesses has increased exponentially over the last few years. And unfortunately, with it, incidents related to cloud security threats have also surfaced.

Needless to say, cloud computing security is crucial for every organization. By implementing cloud computing security in the right way, business organizations can confirm continuity and even experience better opportunities offered by the cloud environment.  

What exactly is cloud security? 

Cloud security, by definition, consists of a set of different practices, controls, protocols, and policies that are developed to protect the data, applications, and resources that are present on the cloud platform. Cloud security safeguards the network data and prevents any data breaches by providing multiple levels of protection. They also act as a shield against unauthorized access, DDoS attacks, and more. 

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What are the benefits of implementing cloud security?

  1. 24×7 visibility 

Cloud computing security can easily be deemed as the most satisfactory IT security solution available today. This is because cloud security keeps monitoring the application and other cloud-based assets around the clock. This helps businesses keep track of their business activities and offers continuous visibility into the risk status of your business and their consequences. 

  1. Higher availability and support. 

Cloud computing security solutions maintain your network’s data end-to-end protection. It generally comes with an in-built feature that makes sure the resources or applications are available all the time. High availability implies that; the cloud computing system has the potential to retain the critical system of the business functioning in spite of single component failure. Therefore, cloud security solutions act as constant support for the company’s digital assets. They also come up with solutions when the company faces a severe threat or gets stuck in a disrupted situation. 

  1. Powerful protection against cyber threats 

The primary objective of cloud computing solutions is to offer high levels of protection to the company’s data and other digital assets. With the increased number of cyber threats reported in the past couple of years, the need for multiple-level protection has increased manifold. Cloud security is famous for providing an effective defense against DDoS attacks. With the increase in the number, severity, magnitude, and sophistication of DDoS attacks, almost every organization has implemented cloud security solutions as they help to monitor, identify and mitigate these DDoS attacks. 

  1. Data security 

A robust cloud security solution safeguards the complete data lifecycle from the stage of creation to destruction. It is essential to protect critical data effectively; cloud security does this job flawlessly with string passwords, multi-factor authentications, and encryptions. 

  1. Advanced threat detection and proactive threat management 

As the cloud computing solution offers 24×7 surveillance over your digital assets, they can easily detect potential threats and prevent them from happening. In addition, dedicated and skilled cloud designers make sure the security is deployed across every endpoint. As a result, DDoS and other attacks can be thwarted early, and the risk can be reduced appreciably with active data and traffic monitoring. 

  1. Regulatory compliance 

The primary concern of every customer and regulatory industry is their data security and privacy. Supreme quality cloud solutions lead and enhance security throughout the infrastructure and safeguard personal data. 

  1. Pay as you Go Model 

Another significant benefit of incorporating cloud computing security solutions into your company’s network is that you only have to pay for what you use. The PAYG model is otherwise called the pay-as-you-use model, as you only have to pay for the services you have used at the end of the session. This consumption-based model gained is an excellent tool as it does not require up-front capital. Pay per usage, pay per use, and pay and go are the other pay-as-you-go model names. 

Bottom line 

Despite the various benefits, many organizations are yet to adopt the right cloud computing security measures. This triggers from their belief that hardware-based and on-premise security offers better protection for their network. However, the reality is quite the opposite. The benefits of cloud security are many, and the protection provided is impressive. In order to ensure heightened security of your cloud-based data, you need to choose the ideal cloud security provider that is best suited for your organization and network. 


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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