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Twitter Adds New Prompts to Start a Space From Within the Tweet Reply Flow

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Twitter Adds New Prompts to Start a Space From Within the Tweet Reply Flow

Twitter is really keen to get people using Spaces, which it seems convinced is a key avenue to help it improve engagement and interaction in the app.

After already adding new Spaces buttons within the tweet composer and retweet flow, putting the option right up front when engaging with a tweet, it’s now also testing an even more overt prompt to get people to start a space, with a new note at the bottom of the tweet reply composer now being shown to some Android users.

As you can see in these example screens, the new process looks to get more people starting an audio conversation based on a tweet, with the original tweet then added to the Space title, which anyone can then tap through on to listen in.

As noted, it’s the latest in Twitter’s big push to get more users engaging in audio rooms, which, at least theory, could be a valuable accompaniment to the tweet experience, with the real-time nature of the tweet feed leading into serendipitous conversation and engagement.

But thus far, it’s hard to say how effective Spaces has been in this respect.

Most of the broadcasts displayed in its dedicated Spaces tab aren’t attracting significant audience numbers, and unless you’re into NFTs and/or crypto, there doesn’t seem to be a heap there of interest.

Twitter hasn’t provided any specific stats on Spaces usage, and nor is it likely to amid its current leadership turmoil – but CEO Parag Agrawal did note recently that the company had not hit intermediate milestones on its growth plans, based on its investment in new functionalities, which includes Spaces, Communities and Twitter Blue.

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That could be seen as an indicator that Spaces hasn’t taken off as Twitter hoped that it might. And with the Clubhouse-led social audio boom now almost entirely finished, it doesn’t really feel like Spaces is going to become a key engagement element any time soon.

But then again, given its ongoing investment in the option, that would suggest that Twitter is seeing at least some positive signs, which could indicate that there is a place for audio engagement in the app.

Again, it does seem to fit, theoretically, and maybe Twitter’s hoping that these types of prompts and pushes can spark ongoing interest in the option, and expand usage of the app.

We’ll have to wait for more data from Twitter to make any real conclusions, but definitely, it seems dedicated to giving Spaces every opportunity to succeed.



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Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

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Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Reels, across both Facebook and Instagram, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips. Yes, automatically created Reels videos.

Here’s how the new additions work.

The main addition is the expansion of the ‘Add Yours’ sticker from Stories to Reels, providing another way to prompt engagement from other users via Reels clips.

As you can see in these example images, you’ll now be able to post ‘Add Yours’ questions via Reels clips, while you’ll also be able to view all the various video responses to any prompt in each app.

It could be another way to spark engagement, and lean into the more interactive ethos of the short form video trend. Part of the appeal of TikTok is that it invites people in, with the participatory nature of the app essentially expanding meme engagement, by making it more accessible for users to add their own take.

Meta will be hoping that the ‘Add Yours’ sticker helps to facilitate the same, prompting more engagement with Reels clips.

Next up is auto-created Facebook Reels, which, as it sounds, will enable users to automatically convert their archived Stories into Reels clips.

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Reels updates

As you can see here, you’ll soon see a new ‘Create from Your Story Archive’ prompt in the Reels creation flow, which will then enable you to convert your Stories into Reels clips.

So it’s not exactly wholly automated Reels creation, as it’s just flipping your Stories clips into Reels as well. But it could provide another, simple way for users and brands to create Stories content, utilizing the video assets that they already have to link into the trend.

Worth noting that Meta also recently added a tool to convert your video assets into Reels within Creator Studio.

Meta’s also expanding access to its ‘Stars’ creator donations to Facebook Reels, which is now being opened up to all eligible creators.

Stars donations in Reels

Meta initially announced the coming expansion of Stars to Reels back in June, which will provide another critical monetization pathway for Reels creators. Short form video is not as directly monetizable as longer clips, where you can insert pre and mid-roll adds, so add-on elements like this are key to keeping creators posting, and fueling an ecosystem for such in its apps.

Stars on Reels will be available all creators that have maintained at least 1,000 followers over the last 60 days.

Meta’s also adding new Reels performance insights to Creator Studio, including Reach, Minutes Viewed, and Average Watch Time.

Reels updates

That’ll provide more perspective on what’s working, and what’s not, to help optimize your Reels approach – which could be especially valuable in the coming holiday push.

Lastly, Meta’s also expanding some Reels features that were previously only available in Instagram to Facebook as well.

Crossposting from Instagram to Facebook is now available to all Instagram users, while Meta’s also expanding its Remix option to Facebook Reels also.

Reels updates

As noted, Reels has become a key focus for Meta, as the short-form video trend continues to gain traction, and TikTok continues to rise as a potential competitor. By replicating TikTok’s main elements, Meta’s working to negate its key differentiation, which could ensure that more of its users don’t bother downloading a new app, and just stick with its platforms instead.’

Which, whether you agree with that approach or not, has proven effective. Reels content now makes up more than 20% of the time that people spend on Instagram, while video content, overall, makes up 50% of the time that people spend on Facebook.

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Meta additionally notes that it’s seen a more than 30% increase in engagement time with Reels across both Facebook and Instagram.

Meta doesn’t need to ‘beat’ TikTok as such (as much as it would like to), but it does need to dilute its significance if it can, and make it less appealing for users to have to start yet another new account, and re-build their friends list.

That’s why it’ll continue to replicate TikTok at every turn, because millions of people are currently not going to TikTok because of the presence of Reels in its apps.  

You can learn more about Meta’s new Reels updates here.

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