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Twitter Launches the Next Stage of its Custom Timeline Experiment, Fueled by Alternative Feed Algorithms

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Twitter’s taking another step forward in its experiments with new ways to customize your tweet experience, by utilizing different algorithms to highlight content more suited to your interests.

As you can see in this screenshot, Twitter has launched a new custom timeline for TV show ‘The Bachelorette’, which will enable selected fans to follow along with topic-specific tweets, via an alternate news feed in the app.

The Bachelorette timeline, created in partnership with ABC, will be available to a small group of people in the US and Canada for 10 weeks, the duration of the show’s season. Some users who already follow topics and handles related to The Bachelorette will be prompted to add the new timeline, which will provide an easier way to stay on top of related conversation in the app.

Twitter’s still developing its custom timeline approach, which will eventually see third-party providers able to create their own tweet feeds, which they can then curate – manually or automatically – to help maximize engagement around certain topics.

As outlined by Twitter:

“Custom Timelines are curated feeds. These feeds may be created by third-parties who select and provide content around interests and events, or by Twitter based on general insights. For example, the Popular Videos Timeline created by Twitter, uses similar information to how we select topics to populate and order video content.”

The streamlined topic navigation, with alternate feeds accessible via a left swipe, will make it easier to stay up with topics of interest, as opposed to having to look up hashtag feeds yourself. Hashtag feeds also won’t be as customized as these lists, as those feeds are just a bulk load of all the tweets that include your chosen term.

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Custom Timelines are built with their own algorithmic parameters, which will make them an entirely unique experience in each display.

Interestingly, former Twitter CEO Jack Dorsey endorsed pretty much this exact approach to timeline management last August, when he outlined how he uses third-party tool ‘Vicariously’ to curate a stream of the latest tweets.

Which, at the time, seemed odd. If this is a significant enough UI problem in the app that you’re in charge of, why not fix it internally, and provide a better user experience?

In fairness, Twitter has provided various options to pin alternative feeds already, including a ‘Latest tweets’ timeline, making it easier to switch between different feed displays.

Twitter latest option

But this new process expands the potential of this process, by enabling companies and individuals outside of Twitter to create and curate entirely new feeds.

It’s early days yet, and there are still various factors that Twitter will need to build in to facilitate full algorithmic functionality within these swipeable streams. But it is one of the projects that Twitter is looking to develop, and one which potentially incoming chief Elon Musk is also keen on, based on his tweets.

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LinkedIn Adds AI-Generated Job Candidate Responses in Recruiter

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LinkedIn Adds AI-Generated Job Candidate Responses in Recruiter

LinkedIn continues to integrate generative AI elements, this time within its Recruiter platform, with AI-created messages that HR professionals can then send to potential candidates, which are customized and personalized based on InMail best practices.

As you can see in this example, the new process, built into LinkedIn Recruiter, will enable users to quickly and easily craft a message that they can then send to a potential candidate, simply by tapping the ‘Draft personalized message’ prompt at the bottom of the composer window.

LinkedIn Recruiter AI

As explained by LinkedIn:

“Using our own LinkedIn in-house generative AI model trained on successful InMails, we use the information from the candidate’s profile, job description, and the recruiter’s company to draft a highly personalized message to get the conversation started.”

Once the AI generated InMail is created, you’ll then be able to further customize the message by ticking the topic elements that you do or don’t want to include. You can then edit and send the message – which should help recruiters save time, while still maintaining personal outreach.

Though it also feels a little impersonal, like maybe this is an element that shouldn’t be automated?

I guess, when you’re dealing with such responses at scale, it’s not really personalized anyway. But as with some of LinkedIn’s other generative AI experiments, like AI created feed posts, it feels like this is taking some of the human interaction out of the platform, and removing the ‘social’ aspects out of ‘social media’.

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Maybe that’s an idealistic viewpoint, and the time savings outweigh any overarching principles at play. But it seems like some of these things should be written by a human, in order to maintain that baseline of real connection within these apps – otherwise we’re headed to a future where it’s just bots talking to bots, and when you actually have to meet in person, you’ll never know what you’re going to get.

I mean, theoretically, the candidates could also have written their application via generative AI, and they could respond to these emails with their own generative replies. And if it’s a remote position, maybe you’ll never even meet in person, and it’ll all be just simulated engagement for simulated jobs.

Seems slightly off, but maybe these tools help in some cases, potentially a lot of cases – it just feels like LinkedIn is going to get a lot less genuine than it already is as a result.

Either way, it’s happening. LinkedIn says that it’s starting to roll out AI-assisted messages in Recruiter to ‘a handful of customers’ in the US and Europe, before an expanded launch beginning next month.

You can read more about LinkedIn’s latest Recruiter updates here.

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YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023 05/30/2023

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YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023 05/30/2023

Advertising revenue across all
YouTube platforms, including YouTube TV, should see growth of 4% this year, to $30.4 billion and growth of 10.3% to $33.5 billion, in 2024, according to new WARC projections.

While relatively
modest, 2023’s growth will represent a turnaround from Q4 2022, when YouTube’s ad revenue dropped …



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LinkedIn Launches New ‘Find Your In’ Ad Campaign

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LinkedIn Launches New ‘Find Your In’ Ad Campaign

LinkedIn’s launching a new promotional campaign, created by ad agency Droga5, which aims to highlight how you can use the platform to find your ideal career pathway.

The ‘Find Your In’ campaign looks to showcase how LinkedIn can unlock new possibilities, so you can be whatever you imagine, with the help of LinkedIn’s connectivity.

As explained by Droga5:

It starts with a little girl who finds herself in a place that’s perfectly ordinary: the laundromat. But we quickly learn there’s more here than meets the eye. All it takes is a little bit of inspiration from a LinkedIn alert on a nearby phone to set off an unexpected and extravagant dance with her own potential. The future comes to life, teeming with opportunity and endless options to explore.”

Not sure that I felt inspired, as such, by the clip, but it is catchy, and it could prompt people to take another look at the app, and consider how they can utilize LinkedIn as a guide on their professional journey.

LinkedIn’s been working to maximize discovery, and capitalize on its record high levels of engagement, by better highlighting relevant influencers and niche creators, with a view to helping others discover new connections, and explore their passions in the app.

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That, ideally, will help more people establish networks of likeminded professionals, which could indeed facilitate new career opportunities through the same.

The campaign could help to amplify this. The new push will run across TV, web and social media platforms over the coming months.  

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