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Twitter Adds Revue Newsletter Subscription Cards in Tweets

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This will be a welcome addition for Revue newsletter creators. Today, Twitter has unveiled a new Revue newsletter subscription card that will enable newsletter sign-up direct from tweets in-stream.

As you can see in this example, Revue creators will now be able to share a link to their newsletter sign-up in a tweet, providing more options to drive subscribers from the platform.

As explained by Revue:

We already made it possible for followers to subscribe to your newsletter directly from your Twitter profile. And now they can from Tweets as well, some with just one click.”

That initial integration, following Twitter’s acquisition of Revue, was launched back in June, enabling newsletter creators to add a prominent ‘Subscribe’ button on their profiles.

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Twitter newsletter sign-up

This new addition expands upon the same, and aligns with Twitter’s broader push to provide more monetization options for creators on the platform.

Twitter users who already have an email address linked to their account will be able to sign-up straight away, direct from the tweet feed, while those who don’t will be guided through the Revue sign-up process.

The button will also extend to people who share links to your newsletter in their tweets:

When anyone shares a link to one of your newsletter posts in a Tweet, and someone clicks on it in their timeline, a ‘Subscribe’ button will appear in the preview when they return to Twitter.”

Twitter Revue sign-up in stream

It’s a significant update, which will no doubt boost the appeal of Revue newsletters, with the capacity to drive more sign-ups with every tweet.

Revue notes that it could be a good way to gain subscribers from viral tweets (as opposed to the old SoundCloud link), while users will also be able to add sign-up cards within Spaces and at the end of tweet threads.

As noted, Twitter has been working to integrate more creator monetization options throughout the year, which also includes its Super Follow tweet add-on option and Ticketed Spaces to drive more direct revenue from your in-app efforts.

Newsletters are another area of potential growth, and by making it easier to use its audience reach to boost newsletter sign-ups, that could prove to be an enticing lure for more creators who may be considering their newsletter options as a means to build their community.

It certainly adds another consideration to the mix, while the new card type, much like the profile addition, could also pave the way for more, similar direct connection options to other products and services within tweets, if users are open to the format.

The new option is now available to all Revue users, through it’s only available on desktop and mobile web for now, with iOS and Android links coming soon.

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Ahead of World Cup, influencer ‘Mr Q’ lifts veil on Qatar

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Khalifa Al Haroon, known to his followers as Mr Q, has become a social media hit by partially lifting the veil on World Cup host Qatar

Khalifa Al Haroon, known to his followers as Mr Q, has become a social media hit by partially lifting the veil on World Cup host Qatar – Copyright AFP KARIM JAAFAR

Raphaelle Peltier

At a time when prickly questions are being asked about Qatar and its hosting of the World Cup, Khalifa Al Haroon offers a smile, a sigh and a shrug as he seeks to explain its mysteries.

Known to his growing number of followers as Mr Q, the 38-year-old has become a social media hit by partially lifting the veil over the tiny but mega-rich Gulf state that describes itself as a “conservative” Islamic country.

The first World Cup in an Arab nation has put a spotlight on Qatar’s treatment of foreign workers, gender rights and even the use of air conditioning in stadiums.

Haroon’s cheerful #QTip videos broach everything from saying “Hello” in Arabic to the right way for men to wear the flowing ghutra headdress. There is also an edition on labour rights.

With less than 60 days to the November 20 start of the tournament, he now has more than 100,000 followers on Instagram and more than 115,000 on YouTube. And the numbers keep growing.

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Qatar has dozens of online influencers on topics ranging from “modest” but expensive fashion, to the latest sports car being imported into what is now one of the world’s wealthiest nations.

Haroon carved out his niche by elucidating Qatar’s unknowns to its growing expat community — and now the hordes of football fans expected for the World Cup.

Haroon — who was born to a Qatari father and British mother and spent 16 years in Bahrain — said he was first confronted by global stereotypes about Qatar and the Middle East while studying for a law degree in Britain.

He had wanted to become an actor, but instead launched his social media presence in 2008 with a blog.

“I was in the perfect position because I was a Qatari who has never lived properly in Qatar,” he said.

– ‘Trust your own eyes’ –

“In essence, I was like a foreigner in my own country and so I had the same questions that foreigners did, and so it just made it easy for me to start putting together information.”

Haroon said there has to be a distinction between “negative news” and misinformation about his country.

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“When it comes to fake news, obviously, I think everybody understands that it’s not true and so the only thing that I could do is show people videos and pictures and show them what we’re really like because you can trust your own eyes.”

Some people, he said, have told him they decided to move to Qatar after watching his videos.

Haroon, who is now a consultant to the Qatar Football Association and an eSports entrepreneur, said he is excited about the World Cup “because people can now come here and experience it for themselves and make their own judgements instead of just believing what’s written”.

His main grouse is how outsiders see something negative about Qatar and then believe that all Qataris “accept it or we all agree with it”.

Many supporters of the 31 foreign countries who will play in Qatar have raised concerns, however, about the welcome awaiting them. Can they drink? And what will happen to same-sex couples in a country where homosexuality is illegal?

The government has insisted that beer, normally restricted, will be available and that everyone is welcome. Haroon wants outsiders to experience “real Qatari hospitality”, with its food and coffee culture.

“Of course there are going to be certain social norms,” said Haroon. “What we are asking for is just respect the country. And of course the country will definitely be respecting everyone that comes.”

“Some people might make mistakes because they don’t know what the rules are and that’s OK,” he added.

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“The point is our culture is all about intention, our religion is about intention, so as long as you have good intentions and you want to do the right thing, you have nothing to worry about.”

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