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Twitter Adds Revue Newsletter Subscription Cards in Tweets

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twitter adds revue newsletter subscription cards in tweets

This will be a welcome addition for Revue newsletter creators. Today, Twitter has unveiled a new Revue newsletter subscription card that will enable newsletter sign-up direct from tweets in-stream.

As you can see in this example, Revue creators will now be able to share a link to their newsletter sign-up in a tweet, providing more options to drive subscribers from the platform.

As explained by Revue:

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We already made it possible for followers to subscribe to your newsletter directly from your Twitter profile. And now they can from Tweets as well, some with just one click.”

That initial integration, following Twitter’s acquisition of Revue, was launched back in June, enabling newsletter creators to add a prominent ‘Subscribe’ button on their profiles.

Twitter newsletter sign-up

This new addition expands upon the same, and aligns with Twitter’s broader push to provide more monetization options for creators on the platform.

Twitter users who already have an email address linked to their account will be able to sign-up straight away, direct from the tweet feed, while those who don’t will be guided through the Revue sign-up process.

The button will also extend to people who share links to your newsletter in their tweets:

When anyone shares a link to one of your newsletter posts in a Tweet, and someone clicks on it in their timeline, a ‘Subscribe’ button will appear in the preview when they return to Twitter.”

Twitter Revue sign-up in stream

It’s a significant update, which will no doubt boost the appeal of Revue newsletters, with the capacity to drive more sign-ups with every tweet.

Revue notes that it could be a good way to gain subscribers from viral tweets (as opposed to the old SoundCloud link), while users will also be able to add sign-up cards within Spaces and at the end of tweet threads.

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As noted, Twitter has been working to integrate more creator monetization options throughout the year, which also includes its Super Follow tweet add-on option and Ticketed Spaces to drive more direct revenue from your in-app efforts.

Newsletters are another area of potential growth, and by making it easier to use its audience reach to boost newsletter sign-ups, that could prove to be an enticing lure for more creators who may be considering their newsletter options as a means to build their community.

It certainly adds another consideration to the mix, while the new card type, much like the profile addition, could also pave the way for more, similar direct connection options to other products and services within tweets, if users are open to the format.

The new option is now available to all Revue users, through it’s only available on desktop and mobile web for now, with iOS and Android links coming soon.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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