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Facebook Updates its Rights Protection Tools to Help Brands Detect Violations of IP Across its Apps



Facebook’s looking to help businesses crackdown on unapproved use of their intellectual property across its apps, with a new update to its Commerce and Ads IP Tool, which it’s also renaming to ‘Brand Rights Protection’, providing a more direct description of its purpose.

Facebook Brand Rights Protection

As you can see in this image, Facebook’s Brand Rights Protection platform enables businesses to upload images of their licensed products, which Facebook’s systems can then use as a reference point for detecting similar matches, and highlighting potential usage violations in Page posts, Marketplace listings, etc.

As explained by Facebook:

“Brand Rights Protection allows enrolled trademark owners to search and report content that they believe infringes on their IP rights, and now offers features to streamline and automate the process.”

Businesses need to register their trademark certificates and credentials with Facebook, which will then give them capacity to utilize the tool to detect matches based on legal ownership.

The main update to the new platform is the capacity to upload and save up to 10 images, such as logos or product images, for reference in scanning content across Facebook and Instagram. Up till now, brands haven’t been able to save these searches, and have only been able to search on a proactive, case-by-case basis. The new update will provide more capacity for consistent tracking and alerts, which will help IP owners better detect potential violations of their licensed products.

In addition to this, Facebook’s also expanding the search capacity for the tool beyond paid ads, with brands now also able to search and report Instagram accounts and posts that they think may be infringing on their rights.

That’s a significant expansion, which will likely catch out a lot more violations of IP, and could, eventually, extend to unlicensed or unwanted usage in influencer posts and other paid partnerships.

Facebook’s also added a new dashboard of total IP actions, including the status of their IP reports, and historic activity.

Facebook Brand Rights Protection

The additions will provide more capacity for brands to monitor the usage of their product images, and address unapproved instances and scams, and in conjunction with Rights Manager, Facebook’s copyright detection tool for creators and publishers, that will provide enhanced coverage to detect potential violations, and address such before they can harm creators and rights owners via Facebook’s apps.

Ideally, that will see an end of those scam sunglass sale posts in your feed, and dodgy re-sellers on Marketplace, while it will also become a more critical element as the platform pushes further into eCommerce and on-platform selling.

You can check out the new Brand Rights Protection platform via Business Manager – more info here.



LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers



LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.


We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.


Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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