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Facebook Updates its Rights Protection Tools to Help Brands Detect Violations of IP Across its Apps

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facebook updates its rights protection tools to help brands detect violations of ip across its apps

Facebook’s looking to help businesses crackdown on unapproved use of their intellectual property across its apps, with a new update to its Commerce and Ads IP Tool, which it’s also renaming to ‘Brand Rights Protection’, providing a more direct description of its purpose.

Facebook Brand Rights Protection

As you can see in this image, Facebook’s Brand Rights Protection platform enables businesses to upload images of their licensed products, which Facebook’s systems can then use as a reference point for detecting similar matches, and highlighting potential usage violations in Page posts, Marketplace listings, etc.

As explained by Facebook:

“Brand Rights Protection allows enrolled trademark owners to search and report content that they believe infringes on their IP rights, and now offers features to streamline and automate the process.”

Businesses need to register their trademark certificates and credentials with Facebook, which will then give them capacity to utilize the tool to detect matches based on legal ownership.

The main update to the new platform is the capacity to upload and save up to 10 images, such as logos or product images, for reference in scanning content across Facebook and Instagram. Up till now, brands haven’t been able to save these searches, and have only been able to search on a proactive, case-by-case basis. The new update will provide more capacity for consistent tracking and alerts, which will help IP owners better detect potential violations of their licensed products.

In addition to this, Facebook’s also expanding the search capacity for the tool beyond paid ads, with brands now also able to search and report Instagram accounts and posts that they think may be infringing on their rights.

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That’s a significant expansion, which will likely catch out a lot more violations of IP, and could, eventually, extend to unlicensed or unwanted usage in influencer posts and other paid partnerships.

Facebook’s also added a new dashboard of total IP actions, including the status of their IP reports, and historic activity.

Facebook Brand Rights Protection

The additions will provide more capacity for brands to monitor the usage of their product images, and address unapproved instances and scams, and in conjunction with Rights Manager, Facebook’s copyright detection tool for creators and publishers, that will provide enhanced coverage to detect potential violations, and address such before they can harm creators and rights owners via Facebook’s apps.

Ideally, that will see an end of those scam sunglass sale posts in your feed, and dodgy re-sellers on Marketplace, while it will also become a more critical element as the platform pushes further into eCommerce and on-platform selling.

You can check out the new Brand Rights Protection platform via Business Manager – more info here.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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