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Twitter Announces Exclusive Watch Parties for New Halo TV Series, Leaning into Gaming Culture

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Twitter Announces Exclusive Watch Parties for New Halo TV Series, Leaning into Gaming Culture


As it looks to tap into the rising popularity of gaming in the app, and establish stronger links in the gaming community, Twitter has announced that it will host a series of watch parties for the new Paramount+ TV series ‘Halo’, which is based on the popular video game.

As explained by Twitter:

To celebrate the launch of the highly-anticipated premiere of Halo, cast members Olive Gray, Kate Kennedy and executive producer Kiki Wolfkill will be meeting virtually to discuss the video game adaptation and its impact on culture. The roundtable will indulge super fans with a live stream, behind-the-scenes peek into the making of the show with a special focus on the premiere episode.”

Twitter will host weekly “After-Show Watch Parties” for the duration of the 9-week series run, offering fans exclusive, behind-the-scenes insights into the development of the show, and plans for future expansion.

Gaming is a key focus for Twitter – as, really, it is for all social networks.

Gaming has become a key driver of modern web culture, with the majority of the most viewed YouTube channels now at least influenced by gaming. On Twitter specifically, gaming discussion reached new highs in 2021, with more than 2.4 billion gaming-related Tweets shared in the app.

Gaming discussion via tweet increased by 14% year over year, and has expanded more than 10x since 2017, while Q4 2021 was the biggest quarter for gaming conversation ever on Twitter.

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It makes sense, then, that Twitter is looking to lean into this, and facilitate more connection to the gaming community, while it’s also the first new initiative within its renewed content deal with ViacomCBS, helping to ensure more original content is shared in the app.

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It could be a big initiative, which could also open the doors for more, similar watch parties and tie-ins in future. That could also make Twitter a more attractive platform for marketers in the sector, and those looking to connect with gaming audiences.

The first Halo watch party will premiere on Friday, March 25th at 3PM PT



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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

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  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.

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Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.



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