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Twitter Announces Expansion of Trust and Safety Council to Improve Platform Policies

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Twitter has announced that it will expand its Trust and Safety Council advisory group to ensure that it considers the perspectives of a broader cross-section of society when establishing its platform rules and policies.

As per Twitter:

In 2016, we established the Twitter Trust and Safety Council, which brings together more than 40 experts and organizations to help advise us as we develop our products, programs and the Twitter Rules. We’ve been discussing internally and with the current members how we can make sure the Council best serves the people who use Twitter, and heard feedback that we needed to broaden membership to include a more diverse range of voices and organize members to have deeper conversations.”

To meet such need, Twitter says that the Council will now be made up of several dedicated groups, “each focused on advising us on important issues that contribute to real-world harm”.

Those key areas will be:

  • Safety and online harassment
  • Human and digital rights
  • Child sexual exploitation
  • Suicide prevention and mental health

Twitter says that making a more specific focus on these areas will help it adapt to rising challenges faster, while expanding the representative groups within its council will ensure more perspectives are considered in its policy decisions.​

Twitter’s also looking to establish working groups on additional areas of concern:

“One such group will work on the issues we face as we broaden our interpretation of dehumanization.” 

These are key issues, and ensuring that as many perspectives as possible are considered will ideally help Twitter to formulate more inclusive, adaptive rules, which cater to evolving demand. Interestingly, Twitter’s also creating a separate internal group to examine the possibilities of a decentralized social networking model, which, among other things, may be able to address these same concerns by opening them up to even more inputs.

No social platform, or indeed, any space where such a wide range of different people interact, will ever be able to solve all of these issues, as such. But by opening up the discussion to a broader set of perspectives, and taking in more considerations, Twitter will better ensure that its policies are inclusive, relevant, and get to the heart of each issue. 

Twitter says that it will share more details about its processes on such next month. 

Socialmediatoday.com

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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