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Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

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Facebook has published a new overview of key topics and trends which it expects to see generate more discussion and interest as we head into the start of the next decade.

Facebook Trends cover

The listing, which Facebook has compiled into a new, 30-page eBook, is based on examination of on-platform conversation shifts over the last two years – Facebook says that its research team:

“…explored the full universe of topics that grew from January 2017 to October 2018 on Facebook to find key topics. Where patterns emerged, we looked to third-party research and credible media sources to both inform and validate our overall findings.”

Essentially, the report is an expanded, refined version of Facebook’s monthly ‘Hot Topics’ and ‘Topics to Watch‘ reports, which previous research has shown can be highly accurate in predicting shifts that go on to become significant trends.  

And definitely, Facebook’s “2019 Topics and Trends Report” is worth a look. The report is split into seven categories:

  • Beauty & Fashion
  • Commerce
  • Entertainment
  • Food & Drink
  • Mind & Body
  • Science & Technology
  • Travel & Leisure

Three key sub-themes are highlighted in each element, signifying the key areas to watch, based on current trend insights.

Facebook Topics and Trends

Facebook has actually taken its research a step further this year – in addition to its own data sources, Facebook has also partnered with several third-party groups to validate its findings.

“We invited leading industry experts to share their perspectives on several high-level trends in “Spotlights.” We used these trends as a starting point to consider additional topics, and they provided a new lens into how they are manifesting in culture today.”

As you can see in the below example for ‘Tech-fueled escapism’, the summary report has been written by Stylus, a ‘ global trends intelligence company’.

Facebook 2020 trend report example

Each sub-trend also has a popularity chart for each key topic within it, which looks at the relative conversation growth over two years, along with an indicator of who, in demographic terms, is discussing each.

Facebook 20202 Trends report

There’s a lot of interesting data to note, which could help to fuel your strategic planning. And even if it doesn’t, it’s still worth noting the relative conversation trends on Facebook, and seeing what’s gaining momentum over time. 

You can download Facebook’s full “2019 Topics & Trends Report” here.

Socialmediatoday.com

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How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

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How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

Looking to develop an effective approach to TikTok marketing?

With the app projected to reach 1.5 billion users this year, and continuing to occupy more and more of people’s time, it’s worth considering how it could be used to amplify your brand messaging, with both organic and paid approaches that could help to get you in front of more of your target audience.

So how do you make best use of the platform for marketing purposes?

TikTok has published a new guide to provide more insights into effective brand strategy, which provides a range of prompts to help you nail down your platform approach.

Some of it is fairly general social media marketing advice, but there are some valuable notes that could help you formulate a more effective, TikTok-specific strategy.

You can read more tips from TikTok here, or check out the infographic overview below.

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