Facebook has published a new overview of key topics and trends which it expects to see generate more discussion and interest as we head into the start of the next decade.
The listing, which Facebook has compiled into a new, 30-page eBook, is based on examination of on-platform conversation shifts over the last two years – Facebook says that its research team:
“…explored the full universe of topics that grew from January 2017 to October 2018 on Facebook to find key topics. Where patterns emerged, we looked to third-party research and credible media sources to both inform and validate our overall findings.”
Essentially, the report is an expanded, refined version of Facebook’s monthly ‘Hot Topics’ and ‘Topics to Watch‘ reports, which previous research has shown can be highly accurate in predicting shifts that go on to become significant trends.
And definitely, Facebook’s “2019 Topics and Trends Report” is worth a look. The report is split into seven categories:
- Beauty & Fashion
- Food & Drink
- Mind & Body
- Science & Technology
- Travel & Leisure
Three key sub-themes are highlighted in each element, signifying the key areas to watch, based on current trend insights.
Facebook has actually taken its research a step further this year – in addition to its own data sources, Facebook has also partnered with several third-party groups to validate its findings.
“We invited leading industry experts to share their perspectives on several high-level trends in “Spotlights.” We used these trends as a starting point to consider additional topics, and they provided a new lens into how they are manifesting in culture today.”
As you can see in the below example for ‘Tech-fueled escapism’, the summary report has been written by Stylus, a ‘ global trends intelligence company’.
Each sub-trend also has a popularity chart for each key topic within it, which looks at the relative conversation growth over two years, along with an indicator of who, in demographic terms, is discussing each.
There’s a lot of interesting data to note, which could help to fuel your strategic planning. And even if it doesn’t, it’s still worth noting the relative conversation trends on Facebook, and seeing what’s gaining momentum over time.
You can download Facebook’s full “2019 Topics & Trends Report” here.
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