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Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk

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Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk


Are you ready for an edit option for your tweets?

After years of it being the most requested tweet upgrade, and repeated rebuffs from Twitter itself, along with various justifications for why it can’t happen, it seems that Elon Musk is looking to use his newfound sway as the company’s biggest shareholder (and latest board member) to make tweet editing a reality.

As you can see, nearly 4 million people have voted in Musk’s poll, with 73.5% of them in favor of an edit option.

Twitter CEO Parag Agrawal also suggested that it may well become a reality, with this callback to Musk’s own tweet on how Twitter is being run.

In fact, Twitter actually noted late last week that it is working on an edit button.

Though the specific date saw it dismissed as a joke – but according to Twitter’s Michael Sayman, another new voice at the company, maybe not.

That’s still somewhat unclear, but the accumulation of all of these elements does seem to suggest that Twitter is at least exploring an edit option once again, which could well be launched soon, making both Agrawal and Musk look like saviors for the post-Jack Dorsey era of the app.

As noted, Twitter has long resisted calls for an edit button, with Dorsey citing concerns around users changing retweeted messages after the fact, while also suggesting that the more concise nature of tweets leaves them even more susceptible to subtle edits that could be problematic in various ways.

In fact, in early 2020, Dorsey pretty much killed off any hopes of an edit option ever making it to the live environment – though that was before Twitter added an ‘Undo’ option for paying Twitter Blue subscribers which, in some ways, provides the closest it seemed we’d get to a form of tweet clarification.

I mean, it’s not editing. Deleting and re-sharing an updated tweet is pretty much what you can do already. But given Dorsey’s previous statements on the potential of an edit option, within a short window after posting, it seemed like this was it, and would only be available if you paid up.

But Dorsey has moved on, gone off into the world of crypto evangelism, while Musk has moved in, bringing with him his seemingly insatiable need for attention and adoration. Within that, tweet editing now does seem very much like a potential reality – though as with every Twitter update, I would also caution against pinning too much hope on it being the thing that will solve all your tweet concerns, and bring harmony to the app.

Spoiler alert: It won’t.

That’s not to say it won’t be a handy addition, but I feel like most Twitter changes get blown massively out of proportion, only for interest to die down within a few days, as per the great Twitter Circle of Life.

Longer tweets was a disaster, till a week later when it wasn’t. Audio tweets had celebrities sharing like mad – for about two days in total. Changing stars to hearts was the death knell for the app, while Fleets was an annoyance for, what, a matter of hours?

As with every Twitter trend, it’s the biggest, most important, most critical thing in the world at that time, on which everyone feels like they have to share a unique take (note: generally not unique). And then it isn’t. Just like that.

I suspect tweet editing will be the same, a sudden spike in the Google Trends chart for mentions of ‘edit button’, recorded for all posterity in the internet’s perfect memory. Then no one will care anymore.

We’ll use it, sure, it’ll be okay. But in much the same way that Clubhouse’s early invite-only approach helped to juice its hype cycle, the only real reason people care so much about tweet editing is because Twitter has denied it to them. If it had been built in from the start, it would be a nothing process, the same as it is on Instagram, Facebook, etc. But absence has made the hearts of Twitter users grow more demanding – but in reality, once it’s here, it’ll only be a novelty for a matter of hours for each user.

But it could be a PR winner – and again, we all know that Elon is keen to be the coolest billionaire in history, wielding a flame thrower in one hand and a ticket to Mars on the other.

Cyber trucks are cool, right? And memes and dating musicians and going on trendy podcasts. Elon Musk very clearly wants the status, and with billions to throw into such, he may well have enough to make tweet editing a reality.

Wonder if he sees the $3 billion he spend on Twitter stock as being critical in his efforts to avoid taxes ‘preserve the light of consciousness’?

UPDATE: Twitter has now confirmed that it is working on an edit button, though it says that Musk’s involvement had nothing to do with the project.

Twitter says that it will begin testing the edit button with Twitter Blue subscribers ‘in the coming months’.





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Things May Finally Be Looking Up for Meta Stock

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Things May Finally Be Looking Up for Meta Stock

Last year was brutal for Meta Platforms (META 3.01%). The Facebook, Instagram, WhatsApp, and Messenger parent’s ad revenue suffered as a weak macroeconomic environment and changes to ad tracking and measurement on Apple‘s mobile operating system combined to create a significant headwind.

This headwind wreaked havoc on the stock, with shares of the tech company declining 65% last year. But The Wall Street Journal reported on Friday that there may be some signs of improvement in Meta’s business — something that could prove to be a catalyst for the stock.

Here’s a look at why 2023 could be a decent year for Meta’s business and possibly its stock, too.

Meta’s nightmare 2022

It’s not surprising that Meta’s stock took a beating last year. The bad news started early in 2022, when Meta reported its fourth-quarter 2021 results and said first-quarter revenue growth would slow dramatically due to Apple’s iOS changes, a weak macroeconomic environment, and a shift of user engagement within the company’s apps to its TikTok-like Reels format, which was monetizing at a lower rate than its more mature formats. 

These trends largely persisted throughout 2022, as revenue growth decelerated dramatically in Q1 and turned negative by Q2. Revenue growth continued to decline on a year-over-year basis in Q3, and management said it expected fourth-quarter revenue to decline between 3% and 11% year over year. The midpoint of this range would be worse than the company’s 4% revenue decline in Q3.

A turnaround may be underway

While Meta’s performance was dismal last year, management emphasized on several occasions that it was confident it could turn things around eventually. In particular, the social media company believed it would be able to build out solutions to make its ad tracking and measurement less reliant on Apple’s mobile operating system’s capabilities. Further, Meta said throughout the year that even though its Reels format may be a headwind today, it would become a tailwind as the company improved its monetization.

Based on a report from WSJ on Friday, Meta has been making progress on these fronts. Investment in artificial intelligence tools to improve ad-targeting and forecasting and a shift to ad products that are less reliant on Apple’s mobile operating system are paying off, WSJ reports. “Executives told employees in October that Meta expected to begin rebounding from Apple’s change as soon as that quarter, which ended Dec. 31,” wrote WSJ‘s Jeff Horwitz and Salvador Rodriguez, citing “internal documents” at Meta.

Of course, it’s still impossible to know what Meta’s fourth-quarter results may look like. We’ll find out when the company reports fourth-quarter results on Feb. 1. It’s worth noting that Meta’s third-quarter report was released toward the end of October — the same month WSJ said executives reported these improvements to employees, and almost a month into Q4. Management, therefore, likely attempted to conservatively bake in any improvements it was seeing into its fourth-quarter revenue guidance.

While it’s possible Meta surprises to the upside for its fourth-quarter 2022 results, the internal documents WSJ cites at least provide an encouraging backdrop for a potential turnaround in the company’s top-line trajectory in 2023.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. Daniel Sparks has no position in any of the stocks mentioned. His clients may own shares of the companies mentioned. The Motley Fool has positions in and recommends Apple and Meta Platforms. The Motley Fool recommends the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool has a disclosure policy.

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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