Connect with us

SOCIAL

Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk

Published

on

Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk

Are you ready for an edit option for your tweets?

After years of it being the most requested tweet upgrade, and repeated rebuffs from Twitter itself, along with various justifications for why it can’t happen, it seems that Elon Musk is looking to use his newfound sway as the company’s biggest shareholder (and latest board member) to make tweet editing a reality.

As you can see, nearly 4 million people have voted in Musk’s poll, with 73.5% of them in favor of an edit option.

Twitter CEO Parag Agrawal also suggested that it may well become a reality, with this callback to Musk’s own tweet on how Twitter is being run.

Advertisement

In fact, Twitter actually noted late last week that it is working on an edit button.

Though the specific date saw it dismissed as a joke – but according to Twitter’s Michael Sayman, another new voice at the company, maybe not.

That’s still somewhat unclear, but the accumulation of all of these elements does seem to suggest that Twitter is at least exploring an edit option once again, which could well be launched soon, making both Agrawal and Musk look like saviors for the post-Jack Dorsey era of the app.

As noted, Twitter has long resisted calls for an edit button, with Dorsey citing concerns around users changing retweeted messages after the fact, while also suggesting that the more concise nature of tweets leaves them even more susceptible to subtle edits that could be problematic in various ways.

In fact, in early 2020, Dorsey pretty much killed off any hopes of an edit option ever making it to the live environment – though that was before Twitter added an ‘Undo’ option for paying Twitter Blue subscribers which, in some ways, provides the closest it seemed we’d get to a form of tweet clarification.

Advertisement

I mean, it’s not editing. Deleting and re-sharing an updated tweet is pretty much what you can do already. But given Dorsey’s previous statements on the potential of an edit option, within a short window after posting, it seemed like this was it, and would only be available if you paid up.

But Dorsey has moved on, gone off into the world of crypto evangelism, while Musk has moved in, bringing with him his seemingly insatiable need for attention and adoration. Within that, tweet editing now does seem very much like a potential reality – though as with every Twitter update, I would also caution against pinning too much hope on it being the thing that will solve all your tweet concerns, and bring harmony to the app.

Spoiler alert: It won’t.

That’s not to say it won’t be a handy addition, but I feel like most Twitter changes get blown massively out of proportion, only for interest to die down within a few days, as per the great Twitter Circle of Life.

Longer tweets was a disaster, till a week later when it wasn’t. Audio tweets had celebrities sharing like mad – for about two days in total. Changing stars to hearts was the death knell for the app, while Fleets was an annoyance for, what, a matter of hours?

As with every Twitter trend, it’s the biggest, most important, most critical thing in the world at that time, on which everyone feels like they have to share a unique take (note: generally not unique). And then it isn’t. Just like that.

Advertisement

I suspect tweet editing will be the same, a sudden spike in the Google Trends chart for mentions of ‘edit button’, recorded for all posterity in the internet’s perfect memory. Then no one will care anymore.

We’ll use it, sure, it’ll be okay. But in much the same way that Clubhouse’s early invite-only approach helped to juice its hype cycle, the only real reason people care so much about tweet editing is because Twitter has denied it to them. If it had been built in from the start, it would be a nothing process, the same as it is on Instagram, Facebook, etc. But absence has made the hearts of Twitter users grow more demanding – but in reality, once it’s here, it’ll only be a novelty for a matter of hours for each user.

But it could be a PR winner – and again, we all know that Elon is keen to be the coolest billionaire in history, wielding a flame thrower in one hand and a ticket to Mars on the other.

Cyber trucks are cool, right? And memes and dating musicians and going on trendy podcasts. Elon Musk very clearly wants the status, and with billions to throw into such, he may well have enough to make tweet editing a reality.

Wonder if he sees the $3 billion he spend on Twitter stock as being critical in his efforts to avoid taxes ‘preserve the light of consciousness’?

UPDATE: Twitter has now confirmed that it is working on an edit button, though it says that Musk’s involvement had nothing to do with the project.

Advertisement

Twitter says that it will begin testing the edit button with Twitter Blue subscribers ‘in the coming months’.




Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS