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Twitter Experiments with New Ways to Enable Custom Algorithm Controls

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Twitter Announces Full Ban on Climate Change Denial in Ads

What if you could control what tweets you’re shown whenever you log into the app, with variable options to dictate how the algorithm works, and the order in which relevant tweets are presented, based on your personal preference?

That may well be on the cards, according to a new discovery by reverse engineering expert Jane Manchun Wong.

Third-party tools to provide custom timelines? How interesting.

The process would seemingly enable non-Twitter platforms to build additional algorithms, in variance to Twitter’s own, which would then enable new ways to experience the latest tweets.

Wong further notes that this could essentially enable users to ‘pick their own “algorithm”, not just Twitter’s Home Timeline algorithm’.

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That concept has been floated in various forms in the past, while more algorithmic transparency has also been a key element of Elon Musk’s Twitter takeover push.

More recently, Musk has taken to criticizing Twitter’s current algorithm sorting, which he claims is manipulating the user experience.

The solution, in Musk’s view, is to open up the algorithm, which would then enable users to better understand the inner workings of the platform’s systems, so that they can make more informed choices about their in-app experiences.

Twitter has been exploring similar for some time through its ‘Bluesky’ initiative, though the core idea that regular users could have a better understanding of such systems may not be as simple in practice, with a level of code knowledge likely required to fully grasp the complexities of such when laid out bare.

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An alternative could lie in open sourcing Twitter’s algorithmic parameters, and enabling developers to build new, custom algorithms that users could then choose from in order to personalize their tweet experience.

As explained by Nathan Baschez:

“For example I’d want to try an algorithm that attempts to prioritize nuanced conversations about important topics. Maybe someone else would want algorithms to find mind-expanding threads, savage dunks, or thirst traps of hot new snax.”

That, seemingly, could be what Twitter’s working towards with this new update in the code, which, as Wong notes, points to other providers building what would essentially be a marketplace for different algorithms, inside the app.

It could change a lot about the broader Twitter experience, and marketing approaches.

We asked Twitter about Wong’s discovery and it provided this statement:

We’re always looking into new ways to experiment with new developer-built features for the timeline. We’ll share more about our work here soon.

Sounds like this is exactly what’s coming – though it’s too early to speculate on what exactly ‘content control tools’ will mean for the broader tweet experience.

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But it could be a big shift – and with Elon already behind it, it’d also be likely to survive the eventual (likely) takeover, which could even make this a priority project.

There’s a lot to consider within this. A totally different Twitter feed for everyone. A marketplace to update and change your timeline. A new way to learn more about algorithmic amplification.

The next stage of Twitter could look a lot different to its current state.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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