Connect with us

SOCIAL

Twitter Adds New Option to Pin Tweets Within Communities

Published

on

Twitter Adds New Option to Pin Tweets Within Communities

Twitter has added a new way to spark more engagement within Communities, with the ability for Community admins to now pin tweets at the top of a Community tab.

As you can see in this example, Twitter Community mods will now have a new ‘Pin to Community Timeline’ option on any Community tweet, which will then keep that tweet at the top of the Community feed, essentially serving as a conversation prompt or notice.

As explained by Twitter:

“Some Tweets deserve the spotlight, which is why mods and admins can now pin their Community Tweets on web. This feature was highly requested and we’re excited to see how you use it. Coming soon — the ability for mods and admins to pin their Community Tweets on iOS and Android!

The option could help to spark more focused engagement within your Twitter communities – though whether Twitter’s more enclosed Communities option actually fits on the service at all is another question.

This far, Communities don’t seem to be taking off, with most communities seeing limited engagement. Part of the reason for that is likely the variance in approach – Twitter has always been about the ‘public square’, enabling everyone to have their say on the latest topics and tweets. Communities goes the opposite direction, in limiting that discussion, which, as we’ve seen on Facebook, can have some benefits. But does it work on Twitter, where most users are looking to share their thoughts with all of their followers?

To be clear, there definitely is room for such, with some users already creating alternate Twitter handles for different topics – so if you’re into, say, UFC and you work in digital marketing, you can then have a separate feed and audience for your topical tweets in each, so you don’t end up spamming each community with stuff that they don’t care about.

Advertisement

Communities provides a means to address this – though Twitter does have other, more practical solutions that seem to better align with Twitter’s ultimate use case, as opposed to seeking to change user behaviors, and limit their conversation reach.

Twitter Facets mock-up

This option, called ‘Facets’, which Twitter shared a preview of last July, would enable users to tweet about different topics from the one profile, with their followers then able to select which elements and tweets that they care about, or don’t.

The added complexity here is that you would need to categorize each tweet as you post it, and that extra friction in the process may be why Twitter has chosen not to push ahead with the project as yet. But the concept does seem more aligned with Twitter’s actual use case than Communities, which sections off parts of tweet discussion from general view.

Do Twitter users really want to limit their tweet reach for the sake of more intimate discussions, especially when they’ve already built a following, in most cases, based on their key topic areas?

Only Twitter itself knows for sure – and for what it’s worth, Twitter’s Communities team has told me that they are happy with the progress that they’re making with the option. But it hasn’t shared any official usage stats as yet, or numbers on Community membership and engagement.

As such, right now, it comes down to your perspective, and the value that you’re driving from your Twitter Communities. Pinned tweets could help to spark a little more interaction in this respect, and for those that are enjoying the option, it could be a valuable addition – while for branded communities, it could also be another way to boost awareness of new products and initiatives within these more exclusive chats.

We’ll have to wait and see whether Communities survives the Elon Musk transition, and whether it remains a valuable element of the broader tweet experience.

Source link

Advertisement

SOCIAL

Pinterest Will Now Provide Employees with More Freedom to Work from Where They Choose

Published

on

Pinterest Will Now Provide Employees with More Freedom to Work from Where They Choose

Pinterest is moving to give its staff more lifestyle flexibility via an expansion of its ‘PinFlex’ employee incentive program.

As of July 1st, Pinterest will allow eligible full-time employees to spend up to three months working outside of their country of employment, over a rolling 12-month period. 

As explained by Pinterest:

“We listened to feedback shared by employees and added this flexibility to empower everyone to do their most impactful and inspired work. Our Pinners are global, and we know that having worldly perspectives in our company to support them – both at the technological level and the human level – will enable us to deliver on our mission to bring everyone the inspiration to create a life they love.”

The new benefit will be available to all Pinterest employees who’ve been at the company for at least six months, while those who’ve been with the company for less than six months will be able to work outside of their country of employment for up to 30 days in total.

That will provide a heap of opportunity to travel and continue to work, which further leans into the new norms of the modern workforce, with the pandemic-induced work-from-home shift opening new doors for consideration on this front.

Which, really, all businesses and governments should be exploring. Many of the most significant environmental and infrastructure challenges of modern society are based on centralized labor, with the majority of workers congregating into metropolitan hubs in order to maximize career opportunities. But again, as the pandemic has shown, many jobs can be done from home, which, if that were to become the norm, could reduce traffic congestion, bring down property prices, lessen employee expenses, etc. That could also lead to new opportunities for regional towns, and reinvigorate more areas of the economy. There are impacts and benefits to assess in all elements, but it seems like a worthy push for governments to consider as they seek ways to democratize opportunity and growth.

Advertisement

Which is where Pinterest’s new initiative could be truly beneficial, not just to its employees, who can now work from the beach for three months of the year, but also to the transient towns that could benefit from ongoing business.

It’s an interesting concept, which again leans into broader workforce trends, and could lead the way for other businesses.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish