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Twitter Adds New Option to Pin Tweets Within Communities

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Twitter Adds New Option to Pin Tweets Within Communities

Twitter has added a new way to spark more engagement within Communities, with the ability for Community admins to now pin tweets at the top of a Community tab.

As you can see in this example, Twitter Community mods will now have a new ‘Pin to Community Timeline’ option on any Community tweet, which will then keep that tweet at the top of the Community feed, essentially serving as a conversation prompt or notice.

As explained by Twitter:

“Some Tweets deserve the spotlight, which is why mods and admins can now pin their Community Tweets on web. This feature was highly requested and we’re excited to see how you use it. Coming soon — the ability for mods and admins to pin their Community Tweets on iOS and Android!

The option could help to spark more focused engagement within your Twitter communities – though whether Twitter’s more enclosed Communities option actually fits on the service at all is another question.

This far, Communities don’t seem to be taking off, with most communities seeing limited engagement. Part of the reason for that is likely the variance in approach – Twitter has always been about the ‘public square’, enabling everyone to have their say on the latest topics and tweets. Communities goes the opposite direction, in limiting that discussion, which, as we’ve seen on Facebook, can have some benefits. But does it work on Twitter, where most users are looking to share their thoughts with all of their followers?

To be clear, there definitely is room for such, with some users already creating alternate Twitter handles for different topics – so if you’re into, say, UFC and you work in digital marketing, you can then have a separate feed and audience for your topical tweets in each, so you don’t end up spamming each community with stuff that they don’t care about.

Communities provides a means to address this – though Twitter does have other, more practical solutions that seem to better align with Twitter’s ultimate use case, as opposed to seeking to change user behaviors, and limit their conversation reach.

Twitter Facets mock-up

This option, called ‘Facets’, which Twitter shared a preview of last July, would enable users to tweet about different topics from the one profile, with their followers then able to select which elements and tweets that they care about, or don’t.

The added complexity here is that you would need to categorize each tweet as you post it, and that extra friction in the process may be why Twitter has chosen not to push ahead with the project as yet. But the concept does seem more aligned with Twitter’s actual use case than Communities, which sections off parts of tweet discussion from general view.

Do Twitter users really want to limit their tweet reach for the sake of more intimate discussions, especially when they’ve already built a following, in most cases, based on their key topic areas?

Only Twitter itself knows for sure – and for what it’s worth, Twitter’s Communities team has told me that they are happy with the progress that they’re making with the option. But it hasn’t shared any official usage stats as yet, or numbers on Community membership and engagement.

As such, right now, it comes down to your perspective, and the value that you’re driving from your Twitter Communities. Pinned tweets could help to spark a little more interaction in this respect, and for those that are enjoying the option, it could be a valuable addition – while for branded communities, it could also be another way to boost awareness of new products and initiatives within these more exclusive chats.

We’ll have to wait and see whether Communities survives the Elon Musk transition, and whether it remains a valuable element of the broader tweet experience.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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