SOCIAL
Twitter Implements New Rules Banning Links to Other Social Platforms
Time to review your Twitter bio, because Elon and Co. have got some new rules about what you can link out to – and if you don’t get in line, you’ll find yourself suspended real quick.
Specifically, Elon and his Twitter 2.0 team have decided that linking out to any competing social platform, in any way, is now against the rules. Because of, um, free promotion?
As explained by Twitter:
“We recognize that many of our users are active on other social media platforms. However, we will no longer allow free promotion of certain social media platforms on Twitter.”
So Twitter doesn’t want to juice its competitors by providing free reach to its audience. Not sure that’s going to provide the competitive edge that Twitter hopes, but here we are.
“Specifically, we will remove accounts created solely for the purpose of promoting other social platforms and content that contains links or usernames for the following platforms: Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr and Post.”
To clarify, you need to remove all links in your bio, and no longer tweet links to your accounts on:
- Mastodon
- Truth Social
- Tribel
- Nostr
- Post
In case you were wondering, currently, millions of accounts are falling foul of this new rule.
Many users had noted issues trying to link to their Mastdon accounts over the past week, which seemed to be Twitter’s attempt to stop a user exodus. Now, we have an official reason as to why – and that’s not all.
In the further documentation of the new rule, Twitter also notes that:
- 3rd-party social media link aggregators such as linktr.ee, lnk.bio
These are banned to, so you need to get rid of your Linktree links, as well as any other link aggregator.
Which seems absurd, but again, here we are.
‘But hang on’, I hear you say, ‘what about official cross-posting options using Twitter’s API, like when you share a link to something using the Twitter button from the share options available?’
That, apparently, is still allowed.
“We recognize that certain social media platforms provide alternative experiences to Twitter, and allow users to post content to Twitter from these platforms. In general, any type of cross-posting to our platform is not in violation of this policy, even from the prohibited sites listed above.”
So theoretically, you could still cross-post your latest update on, say, Instagram, and that would not be in violation of the rules. But posting a direct link to your IG profile would.
Twitter also notes that:
“Posting links or usernames to social media platforms not listed above are also not in violation of this policy.”
So links to YouTube, Pinterest, Reddit, LinkedIn, Snapchat, and interestingly, TikTok, are all fine.
Evidently, Mastodon, which is slowly becoming the Twitter alternative of choice, has annoyed Elon enough to warrant attention, while Meta must also have gotten his goat somehow.
The addition of Nostr, an open source platform being promoted by former Twitter chief Jack Dorsey, also suggests that the relationship has soured between those two (remember when Jack said Elon was ‘the singular solution’ he trusted to save Twitter?), while the omission of TikTok could point to Elon’s complicated ties with China, and a need to not step on any toes on that front.
Twitter also says that any attempt to bypass the new rules – like spelling out ‘dot’ for social media platform links to avoid URL creation, or sharing screenshots of your handle on a prohibited social media platform – you best believe, that too will result in a paddlin’ from the tweet Gods.
Twitter will, however, continue to allow paid advertisement/promotion for any of the prohibited social media platforms. What a surprise.
Look, I realize there are passionate supporters of Elon who see no fault in anything that he does, and for those people, this is likely just another part of his grand master plan, that all of us common-folk are just too stupid to get. But this is bad. This is a bad policy, which will not help Twitter. And while the concept of walling people in may feel like it makes some sense, on some level, in regards to halting the use of the app for ‘free promotion’ of competitors, the impacts will, over time, significantly outweigh perceived benefits.
Take, for example, creators who cross-post to Twitter to promote their stuff on other apps, on which they can make far more revenue. Twitter benefits from this, through increased engagement, but now, those creators will have to think twice about how they use the app for this purpose – and whether it’s even worth using at all.
It’s the exact opposite of what Twitter had been working towards before Elon, with its development more creator tools and incentive programs.
Disabling Linktree and similar services also hurts Twitter’s ecosystem, and lessens its value, as opposed to increasing it, while stopping people from promoting their Mastodon and Post links will likely just make them migrate faster.
And the confusing element where you can still cross-post via official share links?
The entire update feels like rushed policy, that hasn’t been thought through.
Much like this – another coming Twitter update:
Twitter will start incorporating mute & block signals from Blue Verified (not Legacy Blue) as downvotes
— Elon Musk (@elonmusk) December 17, 2022
Conceptually, that should incentivize more people to pay for Twitter Blue, right? In order to get this additional ‘downvote’ benefit.
But as many have pointed out, this is actually more likely to be misused and abused to silence dissenting opinions, while also adding more incentive to block and mute – i.e. stop listening to opposing opinions.
There’s also the new ‘anti-doxxing’ rules that saw several high-profile journalists suspended last week.
It’s trigger happy policy, being developed without the industry knowledge or the sensibility required to come to the right approach.
Oh, also, it’s potentially anti-competitive, and illegal in Europe.
Elon has noted that Twitter’s going to do ‘lots of dumb things in the coming months’ as he works to right the ship. This, most definitely, is one of them.
UPDATE: Hours after releasing this policy, and amid huge backlash, Twitter quietly deleted the tweets, unpublished the rules document and posted this poll:
Should we have a policy preventing the creation of or use of existing accounts for the main purpose of advertising other social media platforms?
— Twitter Safety (@TwitterSafety) December 19, 2022
The results here seem to suggest that this was not a popular update – while it may also have been Elon’s last as chief.
SOCIAL
12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
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