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Twitter Launches DM Username Search Tools to Android, Flags Coming Option to Search by Message Text

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It’s been a long time coming, but Twitter has finally added its DM search bar on Android, bringing it into line with iOS, which has had the option to search DMs by username since 2019.

Note that last point – while searching by username is helpful, what would be really helpful in Twitter DM search would be being able to search by messaging content. Which Twitter says is now coming.

When, exactly, Twitter will look to expand its DM search capacity, it hasn’t said, but it’s something that Twitter has been working on for some time, with many users calling for more options to be able to scan through their past messages to find specific discussions and content.

Back in January, Twitter noted that it was looking at how it could improve DMs and called for public comments, while in March, Debugger reported that Twitter was planning to launch its updated DM experience in May. That seems unlikely now, given today’s comments – but even so, clearly, this is something that Twitter has in development, and given its more recent rate of product and feature launches, it could very well be coming, very soon.

Twitter has experimented with more advanced search features in the past, like searching in a specific DM thread for shared media and links. But the capacity to search message text is a whole other level, which could make Twitter’s DM tools more functional, and add more incentive for users to lean on DMs as a primary contact option.

It could also be a valuable addition for your Twitter customer service efforts.

The capacity to sort through DMs faster could enable you to streamline your DM response – for example, you could search for all users who’ve asked a specific question about a product, based on a certain keyword or term, then provide them all with relevant updates as they come to hand.

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There’s no specific timeline from Twitter on the potential DM update, as yet, but we’ll keep you updated on any progress. 

Socialmediatoday.com

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YouTube Tests Improved Comment Removal Notifications, Updated Video Performance and Hashtag Insights

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YouTube Expands its 'Pre-Publish Checks' Tool to the Mobile App

YouTube’s looking to provide more context on content removals and violations, while it’s also experimenting with a new form of analytics on average video performance benchmarks, along with improved hashtag discovery, which could impact your planning and process.

First off, on policy violations – YouTube’s looking to provide more context on comment removals via an updated system that will link users through to the exact policy that they’ve violated when a comment is removed.

As explained by YouTube’s Conor Kavanagh:

“Many users have told us that they would like to know if and when their comment has been removed for violating one of our Community Guidelines. Additionally, we want to protect creators from a single user’s ability to negatively impact the community via comments, either on a single channel or multiple channels.”

The new comment removal notification aims to address this, by providing more context as to when a comment has been removed for violating the platform’s Community Guidelines.

In expansion of this, YouTube will also put some users into timeout if they keep breaking the rules. Literally:

If someone leaves multiple abusive comments, they may receive a temporary timeout which will block the ability to comment for up to 24 hours.”

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YouTube says that this will hopefully reduce the amount of abusive comments across the platform, while also adding more transparency to the process, in order to help people understand how they’ve broken the rules, which could also help to guide future behavior.

On a similar note, YouTube’s also expanding its test of timestamps in Community Guidelines policy violation notifications for publishers, which provide more specific details on when a violation has occurred in video clips.

Initially only available for violations of its ‘Harmful and Dangerous’ policy, YouTube’s now expanding these notifiers to violations related to ‘Child Safety’, ‘Suicide and Self-Harm’, and ‘Violent or Graphic’.

If you’re in the experiment, you’ll see these timestamps in YouTube Studio as well as over email if we believe a violation has occurred. We hope these timestamps are useful in understanding why your video violated our policies and we hope to expand to more policies over time.”

On another front, YouTube’s also testing a new analytics card in YouTube Studio which will show creators the typical amount of views they get on different formats, including VODs, Shorts, and live streams.

YouTube average video performance

As you can see in this example, the new data card will provide insight into the average amount of views you see in each format, based on your the last 10 uploads in each, which could provide more comparative context on performance.

Finally, YouTube’s also launched a test that aims to showcase more relevant hashtags on video clips.

“We’re launching an experiment to elevate the hashtags on a video’s watch page that we’ve found viewers are interested in, instead of just the first few added to the video’s description. Hashtags are still chosen by creators themselves – nothing is changing there – the goal of the experiment is simply to drive more engagement with hashtags while connecting viewers with content they will likely enjoy.”

So YouTube will be looking to highlight more relevant hashtags in video clips, as a means to better connect users to more video clips on the same topic.

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Which could put more emphasis on hashtag use – so it could be time to upgrade your hashtag research approach in line with the latest trending topics.

All of these updates are fairly minor, but they could impact your YouTube approach, and it’s worth considering the potential impacts in your process.

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