Connect with us

SOCIAL

Pinterest Tests Coming Live-Streaming Functionality with New Creator Event

Published

on

With live-streaming now available on almost every major social platform, it’s little surprise to see Pinterest also looking at its own live-stream options to help promote creators, and boost engagement in the app.

As reported by TechCrunch, later this month, Pinterest will host a three-day virtual event, which will feature a range of live-streamed sessions from creators and celebrities, which will be made available directly in the Pinterest app.

Pinterest communications manager Marie-Joëlle Parent also shared this update on Twitter:

Tapping through on that link takes you to a new Pinterest Live page, which provides an overview of all the live events scheduled in the app.

Pinterest Live events

Pinterest notes that the events will only be available to Pinners in the US, and only in the app, on both iOS and Android.

“Pinners can join a session live with Pinterest Creator Jonathan Van Ness and learn new morning rituals and self-care routines or learn how to style your wardrobe with fashion designer Rebecca Minkoff. Other featured creators include Pinterest food Creator GrossyPelosi who will show Pinners how to make an easy summer dessert, Peter Som will show how to make his most saved recipe and Hannah Bronfman will show how to create the perfect at home spa night, among others.” 

Pinners will be able to comment to interact with creators during their streams, but there will be no shopping functionality in this initial test. But that’s no doubt coming – with TikTok airing its own shopping-focused live-streams, you can bet that Pinterest is also eyeing the same, linking its expanding catalog of product pins into a live-stream experience that will eventually enable all Pinners to broadcast live, and promote their products within the app.

See also  Pro Tips: Snapchat Shares Insights into Key Platform Marketing Approaches, and Trends Generating Results

Which makes sense, especially given the popularity of food and beauty content on the platform. Through live-streaming, chefs will be able to guide Pinners through their recipes, while beauty creators will have a direct option to better showcase various products.

In this respect, live-streaming seems to fit perfectly within the Pinterest ecosystem – and when you also consider that video views within Pins increased more than 3x in 2020, there’s clearly demand for more video content within the app. 

It seems likely, then, that we’ll see a broader roll-out of Pinterest’s live-streaming tools sooner rather than later – but right now, it will be limited to this new test, which will take place between May 24th and 26th, and will help provide Pinterest with more insights into the development of the option.

In addition to this, Pinterest is also hosting a Pinterest Creators Connect event on May 27th, which is separate to this live-stream line-up, but is likely where it will provide a more in-depth overview of the plans for Pinterest live-streams.

If you’re looking to utilize Pins in your digital marketing effort, it may well be worth tuning in. 

You can RSVP for the Pinterest Creators Connect event here

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

How to Conduct a Social Media Audit [Infographic]

Published

on

How to Conduct a Social Media Audit [Infographic]


It’s the beginning of the new year, which makes it a perfect time to review and refresh your social media profiles, while also establishing clear, data-backed goals and targets based on current performance.

When was the last time you did a thorough review of your social profiles and insights?

To help steer you in the right direction, the team from Emplifi have put together this guide to conducting a social media audit, and defining the key measurable for your social media marketing approach.

And while you’re likely aware of the importance of these steps, it’s handy to have them all in a one-page summary, while there may also be some elements that you haven’t updated in a while that need to be reviewed.

Check out the full infographic listing below.



Source link

See also  8 Social Commerce Strategies to Win Consumers' Hearts and Wallets in 2020
Continue Reading

SOCIAL

5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

Published

on

5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]


Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they’re tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes won’t address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.



Source link

See also  Using Emojis in Social Media Marketing [Infographic]
Continue Reading

SOCIAL

Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

Published

on

Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement


Twitter has published a new range of industry reports, based on rising trends, in order to provide more context as to the key elements of focus among its userbase in each sector.

The new trend reports, which Twitter’s collectively calling its ‘Birdseye Report’, were compiled by Twitter data partners, including Hootsuite, Meltwater, Sprinklr and more. Each partner took on a specific element of expanded Twitter conversation, giving each discussion and industry dedicated focus, providing in-depth insight into the latest key shifts in the app.

You can download all the Birdseye Reports here, but in this post, we’ll look at some of the key highlights.

First off, the reports are based on a range of key tweet trends over the past year.

Those trends include:

  • Digital First – Digital Ethics, Cyber Individuality and Metaverse dominated the technology conversation on Twitter
  • The Crypto Craze – “Crypto” mentions on Twitter increased 549% in 2021
  • Future of Sports – Tweets around the metaverse + sports rose 6,024%
  • Bring the Sweets Back – Conversations around nostalgia for sweets, chocolate and candy grew 55% between January and October 2021
  • Mental Health Matters – Monthly “mental health” mentions from 2019 to 2021 on Twitter grew 44.7%

As you can see here, you can select the specific sector report you want to read, all of which are available via email sign-up – though you can select not to have Twitter or the providing company contact you as a result of your interest.

Each report covers the top trends in each sector, based on tweet discussion, which points to rising areas of opportunity and focus for your tweet marketing.

Twitter Birdseye Report

As you can see here, the reports include both broad trend results, like these, highlighting bigger shifts in each sector, as well as more specific tweet engagement shifts, relative to key focus elements.

Twitter Birdseye Report

Those insights could help to shape your marketing approach, while each report also includes a range of more in-depth pointers and data points to help guide your understanding of what the Twitter audiences is most interested in. 

Twitter Birdseye Report

There are also demographic insights: 

Twitter Birdseye Report

As well as summary points for each, helping to ensure marketers can make the most of each report:

Twitter Birdseye Report

There’s a heap of great insight here, and if you’re working in any of the highlighted sectors, and are looking to improve your Twitter approach, it’s definitely worth downloading the data and checking out the findings.

See also  TikTok Launches New Notification System to Help Creators Understand Video Removals

Even if you’re not looking to improve your Twitter strategy, it’s likely worth getting access to the insights and seeing what people are most interested in for each segment.

You can download all the Twitter Birdseye reports here.





Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending