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Twitter Launches Live Test of its New ‘Status’ Markers in Tweets

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It’s been in development for some time – really, for years – and now, Twitter’s begun an initial live test of its new ‘Status’ feature with some users in Australia and the US.

As you can see here, if you’re given access to the option, you’ll be prompted with a new pop-up alert when you open the app. From there you’ll be able to add a Status indicator to your tweets, with 17 activity options to choose from, including ‘Hot Take’, ‘Traveling’, ‘Shower Thoughts’ and ‘A Case of the Mondays’.

Those markers will then be added to your tweets, and displayed in-stream:

Twitter Status

You can’t, at this stage, add your own custom status marker, you’re limited to these 17 options. But maybe, in future, that could be an expansion of the tool, which would then alleviate the need for users to add event hashtags to their username to indicate their attendance.

Which seemed to be one of the key use cases for the option when Twitter first announced that it was testing a status marker back in 2018.

Twitter Status indicator

Obviously, the presentation has evolved a lot since then, but the idea, based on this example, seemed to suggest that Twitter was specifically creating this element with these event tags in mind, in order to help users connect around real world functions.

Which is what people do on Twitter anyway – and it’s interesting to see that, through development, its Status tool has actually morphed into something else entirely.

Will adding a ‘Shower Thoughts’ marker to your tweets improve the tweet experience? Will it add anything of value?

What about ‘Hot Take’? ‘Working Hard, Hardly Working’?

Honestly, some of these seem to have been ripped straight out of a catalog for gimmick t-shirts, with cheesy slogans that don’t seem overly engaging.

But Twitter must think there’s something to it, and you would assume that it’s done the conversation research to determine some of the most commonly tweeted terms that it can now add into these indicators.

In any event, it’s only a test for now, with Twitter confirming the initial test pool to TechCrunch.

So, there it is – now you can add a little more context to your tweets, by letting people know that you’re ‘Traveling’ or ‘Soon’. Brands may also be able to use these markers to signify new launches or ‘Counting Down’ to an event.

Though I do suspect that much of the usage of the tool will be in a derogatory sense, essentially misusing these markers for things outside their intended purpose.

Maybe that’s fine – if it helps increase engagement, I’m sure Twitter will be happy. But I’m not sure about the value these new tags will bring.



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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

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