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Twitter Makes ‘Community Notes’ Visible to All Users Globally

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Twitter Makes ‘Community Notes’ Visible to All Users Globally

Another key element of Elon Musk’s ‘Twitter 2.0’ reformation plan is now in place, with Twitter opening up its Community Notes tweet context indicators to all users globally. 

Well, sort of – as of today, all Twitter users can view Community Notes attached to tweets, but only US-based users can create them, though Twitter says that more contributors from other regions will be able to add notes to tweets soon.

As per Twitter:

“People everywhere can now see and rate notes, helping to ensure notes are helpful to those from a wide range of views. You can see notes that are currently rated helpful and showing on Twitter here. If you don’t see them yet, don’t fret, it’s in the process of rolling out.”

Twitter originally launched Community Notes – then called ‘Birdwatch’- in January last year, as a means to expand its efforts to combat misinformation in tweets.

As you can see in this example, through Community Notes, contributors, who are approved users within the Twitter community, can add contextual notes to tweets that may contain potentially misleading info.

Tweets with these notes then show up with an indicator in-stream, alerting users to the additional info. 

The idea is that by leaving it to the Twitter community to provide notes on tweets, that will enable Twitter to take a more hands-off approach to moderation, because it won’t be Twitter’s own team that needs to dictate the rules, as such, but ‘the people’ will get to decide on what is and is not acceptable, via crowdsourced notes.

Which new Twitter chief Elon Musk, for one, thinks is the best way forward for the app.

Musk says that Community Notes ‘will have a powerful impact on falsehoods’ in the app, because it will enable a broad range of inputs to rate the accuracy and truth of statements made within tweets, which will also, at least theoretically, remove political bias, which Musk believes has corrupted Twitter’s moderation efforts in the past

But now, with more contributors, and more notes flowing in, Twitter’s users will have their say, with the court of arbitration being those who are participants in the very same discussions, making it a better representation of community sentiment and acceptance, rather than a ruling by Twitter’s internal management. 

In many ways, it’s similar to Reddit’s up and downvotes, with the community able to dictate how posts are displayed in the app by voting on each. Community Notes is different, in that it also includes contextual notes, and it won’t impact the display of tweets in the same way. But by letting users add notes, and vote on the accuracy of those amendments, that should help to provide valuable pointers on divisive comments, which could help to facilitate more understanding and context.

If it works as intended. There is some risk that the tool will be used to highlight partisan views, and bury opposing perspectives, with armies of activists potentially downvoting opposing opinions to reduce their impact.

If, for example, a tweet were to say that ‘the COVID vaccine is unsafe’, groups dedicated to boosting this message could all coordinate to vote that the note is ‘helpful’, which could then see it gain traction as a source of truth, whether that statement is actually true or not.

The risk of crowdsourcing truth in this way is that you risk amplifying, or validating what people believe, or want, to be true, which is not always the same as the truth itself. Maybe, if enough people contribute, that’ll play out as hoped, but there is a level of risk in this approach, while it also won’t solve all of the app’s problems with misinformation and harmful messaging, as Musk has seemingly implied.

But it might be worth a shot – and if it works as intended, Twitter could eventually put more tweet ranking emphasis on these notes, to ensure that the best information gets more amplification in the app.

We’ll find out, with all users now able to see and vote on the value of Community Notes in the app, and more notes contributors being onboarded soon.

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Josh Brolin Summarizes Dune 2 in Greatest Instagram Caption of All Time

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Josh Brolin Summarizes Dune 2 in Greatest Instagram Caption of All Time

The Dune: Part Two star took a unique approach to marketing the movie. Dune: Part Two is so close to hitting theaters, and no one is more excited than …

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Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift

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Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift

Is Reddit’s actually data worth $60 million per year?

That’s reportedly how much an as-yet-unnamed AI development company has paid to gain exclusive access to Reddit’s full data set, which will see said AI company incorporate Reddit user responses into its large language model (LLM), with a view to the system providing more human-like answers and insight, and becoming a bigger challenger in online search.

As reported by Bloomberg, after working to restrict access to its data over the last year, in order to stop AI companies from profiting off its content, Reddit has now signed an exclusive contract with “an unnamed large AI company”, which will see that company integrate Reddit insights into its models.

Which is a high price tag, considering that the top tier of X’s API access (200 million posts per month) costs around $2.5 million per year.

So could Reddit’s data be worth significantly more than that, and if it is, does it then make sense for Reddit to provide such on an exclusive basis?

The value of Reddit data is that it provides actual, human usage insight, which can often be of more value than online reviews that can be gamed and skewed by paid responses. That’s getting even worse in the age of generative AI, with some companies now employing AI tools to create human-sounding reviews online, in order to boost their product ratings.

As a result, more and more people have been turning to Reddit to get honest product reviews and performance insight. They’re still using Google, but more people are using the “site:reddit.com” qualifier to glean more specific insights from Reddit communities.

For example, if you were looking for a new hair dryer, you can look up “best hair dryer” on Google to get this:

Or you can add “best hair dryer site:reddit.com” for this:

Google example

The Reddit forum links connect through to actual people’s experiences, and include solid, functional insight from those who’ve used each device. The Reddit responses are also up and downvoted, making it easier to find the best response to guide your search process.

The more specific, personal insight can add significant value to the answers provided, and many people have found that this is now a better, more valuable discovery process than trusting Google results within themselves.

And now, one AI company will get all of this insight exclusively to itself.

That could be a big boost to its business ambitions, with a view to making AI chatbots more of a rival for traditional search behavior. Already, more people are turning to conversational chatbots for online discovery, and with this, whichever LLM can access Reddit data will have an exclusive trove of valuable consumer insights, which it can repackage within its responses.

For example, using the same hair dryer prompt in ChatGPT, the system currently gives me a listing of technical considerations and recommendations based on top sellers. But with added Reddit commentary, it could also provide a more personalized addendum:

“According to users, the best hair dryer for curly hair is the Ella Bella Ionic hair dryer, while those with straight hair tend to prefer the Dyson Supersonic.”

The system could then provide more specific answers based on your requirements, by sourcing that info from subreddit communities.

It’s a significant value-add, which will make whichever company gets this info a far more viable option as a search consideration, though the $60 million per year ongoing price tag is high, and is also at least somewhat reliant on Reddit continuing to grow, in order to maximize its value and utility.

And Reddit is growing. Reddit’s added 20 million more users over the past three years, and it continues to see strong engagement in over 100,000 active communities. The company’s been working to highlight its business value, ahead of a planned IPO, which could come next month, and this deal will now be factored into the valuation of the platform moving forward.

In some ways, it’s possible that Reddit could be limiting its opportunities by signing an exclusive data contract. But that’s why the price tag is so high, and it’ll be interesting to see which chatbot comes out with “Reddit exclusive insights” as a value add sometime soon.

I mean, it seems likely that it’ll be OpenAI, with the backing of Microsoft, as it looks to take on Google’s Search dominance. With the rise of conversational searches, that does seem like a logical investment, and with another data source taken out of the mix, that could also lead to more differentiation in the market.

It could also point to similar exclusivity deals in future, as each company tries to differentiate and dominate with their chatbot tools. Current AI chatbots have been able to scrape vast amounts of data from across the web, which means that their initial models will all be relatively similar as a result, but in future, as information evolves, and new data is required to match search intent, fresh sources will also be required to maintain relevance, and audience interest.

Meta claims to have an advantage in this respect, because it has all of the insights published to Facebook and Instagram to work with, while Elon Musk will view xAI as holding a lead, due to his platform being the leading real-time news discussion app.

But maybe, considering broader trends, Reddit insight is actually the real leader in terms of refining search queries.

And maybe, that will prove to be more important than most think.  



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EU launches probe into TikTok over child protection

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The European Commission said it launched formal infringement proceedings against TikTok over the protection of minors online

The European Commission said it launched formal infringement proceedings against TikTok over the protection of minors online – Copyright AFP KARIM JAAFAR

Raziye Akkoc

The EU on Monday announced a formal investigation into TikTok over alleged breaches of its obligations to protect minors online, under a landmark new law on policing digital content.

It is the second probe into a major online platform since Brussels introduced the Digital Services Act (DSA), after targeting tech billionaire Elon Musk’s X in December.

Brussels is particularly concerned that the video-sharing app owned by China’s ByteDance may not be doing enough to address negative impacts on young people.

A key worry is the so-called “rabbit hole” effect — which occurs when users are fed related content based on an algorithm, in some cases leading to more dangerous content.

The European Commission’s concerns also include TikTok’s age verification tools, which it said “may not be reasonable, proportionate and effective”.

The commission opened “formal proceedings to assess whether TikTok may have breached” the DSA in other areas including “advertising transparency” and “data access for researchers”.

The action comes after analysing a risk assessment report by TikTok and its replies to Brussels’ requests for more information about what measures the video-sharing platform has taken against illegal content, the protection of minors and access to data.

– ‘Spare no effort’ –

Regulators will continue to gather evidence, the commission said, adding that the move empowered it to take further enforcement steps if necessary.

“As a platform that reaches millions of children and teenagers, TikTok must fully comply with the DSA and has a particular role to play in the protection of minors online,” said the EU’s internal market commissioner, Thierry Breton.

“We are launching this formal infringement proceeding today to ensure that proportionate action is taken to protect the physical and emotional well-being of young Europeans. We must spare no effort to protect our children,” Breton added.

TikTok has over 142 million monthly users across the EU, up from 125 million last year.

“TikTok needs to take a close look at the services they offer and carefully consider the risks that they pose to their users — young as well as old,” commission executive vice president Margrethe Vestager said.

The formal probe will focus on four areas: how TikTok assesses and mitigates systemic risks; how the company is complying with protecting minors’ privacy and safety; TikTok’s measures on providing a “reliable” advertisement repository and the steps taken to increase transparency.

TikTok said it was working to protect minors online.

“TikTok has pioneered features and settings to protect teens and keep under 13s off the platform, issues the whole industry is grappling with,” a TikTok spokesperson said.

“We’ll continue to work with experts and industry to keep young people on TikTok safe, and look forward to now having the opportunity to explain this work in detail to the Commission.”

– Risk of fines –

There is no deadline for the completion of the proceedings.

The DSA gives Brussels the power to levy heavy fines, with penalties for violations that can include fines going up to six percent of a digital firm’s global revenues.

The commission can even block platforms in the 27-nation bloc for serious and repeated violations.

The EU law came into effect last year for the world’s biggest online platforms including TikTok and X as well as Facebook and Instagram.

The new rules demand companies do more to police content online, but also expect digital retailers to act swiftly and effectively to protect shoppers online.

The DSA law has applied to all platforms since February 17.

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