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Twitter Now Enables Users to Invite Guests to Live-Streams Ahead of Time

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In these times of physical distancing, social platforms are likely to become an even more important element of our day-to-day lives, and tools which enable us to interact in real-time, simulating social elements as best as possible, will also come to the fore.

We’ve already seen Zoom take off as a virtual hangout tool, and other platforms are working to expand their live-streaming capacity and provide more ways to connect. And now, Twitter has updated its real-time video connection feature, adding a new option to add audio guests into your Twitter live-streams before you actually begin your broadcast.

As you can see in the above video, now, when you go to begin your Twitter stream, you can invite up to three people to join as audio guests.

When you invite people to your stream, they’ll get a notification via DM – Twitter says that it opted to send the invites to your DMs, as opposed to via a tweet, in order to allow for private conversation between broadcaster and invitee.

Twitter live stream DM

When the invitee taps on the ‘View’ prompt in their DM, they’ll be taken to the live broadcast, with a translucent screen. Because guests need to have something to join, you won’t actually be able to send the request to join your stream until you go live. So while you can invite people ahead of time, you’ll have to begin your stream solo, then have the invitees come in.

Twitter live join

It’s a relatively small addition, especially since you can’t actually join as a video guest. 

I noted the same when Periscope announced its audio guest functionality last year – while providing an option to add another person into your live-stream is a good move, having them as audio-only seems a little behind the times, and seems less likely to gain traction when users can access multi-participant video tools within other apps. 

You can add live video guests to your Instagram Live broadcasts (though Facebook removed the option from Facebook Live last year), while you can also stream multi-participant video chats through the aforementioned Zoom and Houseparty. The problem with the latter two options is that they don’t have the audience that Twitter does, if you were looking to showcase your stream, but you can still share relevant links to invite people to join or view. 

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Part of the challenge with live video guests, however, is that its expensive. Facilitating multi-video feeds comes with a lot of back-end costs, which is likely why Twitter has opted to stick with audio-only guests, as opposed to enabling split-screen participants. In the past, Twitter has said that it is looking into video guests in future, but right now, audio additions is the best you’ve got.

Which is still something – and again, in these socially restricted times, it could still be a big thing. But it would be better if there was video too.

The new Twitter live guests invite option is live from today.

Socialmediatoday.com

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SOCIAL

LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

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LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity, but are now being rolled out on a broader basis.

First off, LinkedIn’s making its new post templates available to all company pages.

LinkedIn post templates

As you can see in these examples, LinkedIn’s post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

As per LinkedIn:

Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

I mean, I don’t know that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook anyway, with more personal posts and updates that are less focused on professional aspects.

And that seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good, valuable addition.

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We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting using these templates. You can access post templates in the mobile app by tapping the ‘use template’ option in the post composer menu.

As an addition to this, LinkedIn’s also making its new link stickers available for Company Pages too, which could help to drive more direct response to your updates.

LinkedIn link sticker

On another front, LinkedIn will also now enable all Company Pages to pin comments beneath their brand posts.

LinkedIn Pinned Comments

The rollout for this feature also started last month, with some users seeing the option to pin comments in the app.

That could be a good way to spark more focused engagement, and highlight top fans, while you could also use this to simply boost interactions by pinning the comment with the most engagement at the top of the reply chain.  

As a reminder, LinkedIn Company Pages can also pin an update for similar purpose.

Finally, LinkedIn has also added a new Our featured commitments’ section for Company Pages, where brands will be able to showcase their most important values.

“Increasingly in today’s market, job seekers are evaluating potential employers based on their values. They’re interested in knowing where companies stand on issues that are important to them, such as DEI, work-life balance, sustainability, etc. To provide greater insight and connections, LinkedIn is enabling employers to highlight these commitments on their LinkedIn company page to define their talent brand and values.” 

Brands will be able to include up to five commitments in their featured commitments section, while you’ll also be able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your Page.

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers.

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Post templates I’m not as sold on, especially for brands – but then again, there may be ways to use these templates to improve the presentation of your posts, and maybe, that’ll increase overall engagement.

You can read about all of LinkedIn’s latest company page updates here.

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