Looking to improve your brand’s Twitter presence in 2021?
First off, on the fundamentals of brand voice – Twitter says that the three essentials of establishing your brand voice on the platform come down to what it calls ‘the three ‘C’s’:
Twitter, by nature, is about brevity, so you need to be concise in your messaging, while you also need to clearly state your intention, which is generally the biggest challenge in such a confined space. You should also seek to inspire conversation in order to get your community involved – what will get your followers thinking and talking, and how you can facilitate discussion around your brand values and goals?
These aren’t necessarily simple to address, but to provide further guidance, Twitter has also provided a new set of worksheets to help further zone in on some of the key elements.
The first worksheet looks at establishing the parameters of what your brand will tweet about by setting ‘guardrails’ for your tweets.
As explained by Twitter:
“Looking at your wider brand guidelines, industry, and company values, come up with a list of topics, themes, words – even emojis – to avoid. Clear limits help to outline a safe space for creativity.”
As you can see in the above worksheet, the listing provides pointers on what you might want to include in each category to define what you should and should not include in your brand tweets, including words, images and emojis. There’s also a ‘spice-o-meter’ at the bottom – though I’m not entirely sure of its purpose or application in this context. Or any context, really.
The second worksheet looks to establish your brand persona through a series of questions – and even a drawing of what a human representation of your brand would look like.
I mean, I can’t draw for peanuts, so my version of this would probably look like a picture from the wall at your kids’ school, but if you’re artistically inclined, it could be a helpful exercise to better establish how, exactly, you’re looking to communicate.
The last worksheet is a set of test tweets, which you could maybe use in a collaboration session based on these initial learnings.
It’s a fairly simple way to reiterate the key points, and get your staff engaged in the tweet process, and applying the parameters that you’re looking to set.
In addition to this, Twitter also suggests that brands should look to their competitors to get a better idea of what they’re tweeting about, and seeing good response with. And as always, brands should test and iterate by keeping tabs on their tweet metrics for every update and change in approach.
There are some good pointers here, and while not everyone will go for the worksheet-style approach, it could be a helpful way to ensure clarity around your brand approach, and to get everyone on the same page with your platform strategy.
You can download Twitter’s new ‘Find Your Voice’ worksheets here.
A Look at the Top Costume Themes and Trends for Halloween 2022
Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.
Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.
First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.
- Stranger Things costume ideas (+22x)
- Elvis and Priscilla costume (+19x)
- Patrick Bateman costume (+18x)
- Top Gun costume (+6x)
- Anna Delvey costume (+5x)
- Harley Quinn halloween costume (4x)
- Avril Lavigne halloween costume (+3x)
- Dani Hocus Pocus costume (+3x)
- Maddie and Cassie Euphoria costume (+3x)
- Lord of the Rings halloween costumes (2x)
Some fairly significant pop culture shifts in there, which could help to guide your approach – though why Avril Lavigne?
Similar trends are evident in Google Search data, along with some additional variations and styles:
- Gomez Addams costume
- Mary Sanderson costume
- Spiderman costume
- Joker costume
- Akatsuki cloak
- Cruella costume
- Black Widow costume
- Velma costume
- Harry Potter costume
- Mandalorian costume
There’s also significant interest in couples and family costume ideas, which could be a bigger theme this time around.
Twitter, meanwhile, has provided some more generic Halloween trend notes, including the top hashtags:
(Twitter also notes that #Giveaway and #Win are also popular, as they always are, which could be worth noting in your approach)
Along with the most popular Halloween emoji
- Pumpkin emoji
- Ghost emoji
- Loudly crying face emoji
- Crying laughing emoji
- Purple devil emoji
You probably could have guessed those, but if you need some additional inspiration or notes, these are the hashtags and emoji you should be considering.
More platforms will release more data and trend insights over the next few weeks, along with any new tools and options that they’re adding to help people engage with the event.
But if you’re looking to get planning, or you just need a little direction, these are the top trends as they currently stand, which could help you find the best approach for your campaigns.
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