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Twitter Releases Events Calendar for November to Assist with Strategic Planning

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While 2020 hasn’t played out as anybody would have planned, or hoped for, there are still various opportunities for seasonal and event tie-ins that can help boost your promotions, especially coming into the last two months of the year.

And while Twitter’s monthly event calendars are looking a little less full as a result of COVID-19, they are still worth noting, as they could highlight potential tie-ins for your promotions that you hadn’t considered, or simply serve as a reminder as to how close certain dates and events are getting.

This month, we’ve got Black Friday, Cyber Monday and Diwali to consider, along with World Kindness Day, which could be a bigger point of focus in 2020.

Here’s Twitter’s revised November events calendar to keep you on track.

Twitter events calendar - November 2020

The updated calendar – revised from the original version Twitter published last December – has been published on Twitter’s 2020 Christmas Hub, which also includes a range of other tips and resources to help businesses plan out their campaigns heading into the end of the year. The hub includes downloadable guides, links to relevant courses and webinars around Twitter ads – worth a look for those seeking to maximize their Q4 push.

And also worth noting, while the election is the key focus right now, Christmas is only 50 days away.

Now’s the time to get the final elements of your campaigns in place.

Socialmediatoday.com

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

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Meta Publishes New Report on the Increasing Consumer Reliance on Business Messaging

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within the apps that people are already comfortable with for their direct interactions. In fact, 64% of people now say they would prefer to message rather than call a business.

With this in mind, Meta recently partnered with the Boston Consulting Group on a survey of more than 6,500 respondents across the APAC region, in order to glean more insight into how APAC users are looking to use messaging for brand queries, and how businesses can better align with these shifts.

The 29-page report, which you can download here, includes a range of valuable insights into the importance, and value, of messaging interactions. Here’s a look at some of the key notes:

First off, the report looks at the growing adoption of business messaging, and how that’s changed throughout the pandemic.

The global lockdowns led to a significant boost in eCommerce activity, and as such, it’s little surprise to see the reliance on business messaging rise in recent years. But that’s also a key trend of note for brands – as more consumers conduct more of their interactions via messaging, and other online means, that, in turn, increases their expectation of the same options from other businesses.

The report also provides a somewhat surprising look at how often people are messaging with brands:

Meta messaging report

That’s a lot of activity, which seems more impactful than the raw numbers, in terms of messaging volume. A lot of consumers are interacting with brands every other day, so it’s not just that they’re using this as a supplementary connection channel, it’s fast becoming an essential connector for businesses.

The report also looks at the different ways in which brands can use messaging within their process:

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Meta messaging report
Meta messaging report

As well as the key pain points for consumers when messaging with brands:

Meta messaging report

There are some interesting insights here, worth factoring into your planning. Really, if you’re not offering direct messaging as a connective option, or optimizing for it, you’re likely missing out. And while this data is APAC specific, most of these trends would likely hold in other regions as well, which could give you some food for thought for your planning, particularly as we head into the holiday sales push.

You can download Meta’s full ‘Business Messaging: The Quiet Channel Revolution across Tech’ report here.

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