SOCIAL
Twitter Releases Events Calendar for November to Assist with Strategic Planning
While 2020 hasn’t played out as anybody would have planned, or hoped for, there are still various opportunities for seasonal and event tie-ins that can help boost your promotions, especially coming into the last two months of the year.
And while Twitter’s monthly event calendars are looking a little less full as a result of COVID-19, they are still worth noting, as they could highlight potential tie-ins for your promotions that you hadn’t considered, or simply serve as a reminder as to how close certain dates and events are getting.
This month, we’ve got Black Friday, Cyber Monday and Diwali to consider, along with World Kindness Day, which could be a bigger point of focus in 2020.
Here’s Twitter’s revised November events calendar to keep you on track.
The updated calendar – revised from the original version Twitter published last December – has been published on Twitter’s 2020 Christmas Hub, which also includes a range of other tips and resources to help businesses plan out their campaigns heading into the end of the year. The hub includes downloadable guides, links to relevant courses and webinars around Twitter ads – worth a look for those seeking to maximize their Q4 push.
And also worth noting, while the election is the key focus right now, Christmas is only 50 days away.
Now’s the time to get the final elements of your campaigns in place.
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Let’s face it – we’re about to move into 2022, and if you don’t understand the importance of having a mobile-friendly website by now, maybe you never will.
Mobile usage is now a key connector, in an increasing range of ways, and providing an optimized, engaging mobile experience is key to maximizing your business performance.
Yes, it can cost time and money to optimize your mobile presence, but in the vast majority of cases, that investment will likely pay off, as more and more people are likely seeking information on their mobile device, and are more likely to go with the provider who’s website is responsive, engaging and answers their key queries, quickly and easily.
There’s a reason why Google factors in mobile performance as a search ranking factor.
Underlining this, the team from 2Flow have put together this infographic outlining the importance of having a mobile-friendly website, now and in future.
It could be worth re-checking your site as part of your 2022 preparations.
Entireweb Articles – Read the latest Articles and News in Search Engine related world!
What will be the big visual trends of 2022?
The team from graphic design service 99designs by Vista have taken a look at the trends they’ve seen throughout the year to make some predictions on coming presentation shifts, which could help you stay ahead of the next wave.
There are some interesting ideas here too, including 90’s nostalgia, Y2K and a grunge revival.
Engaging visuals are key to standing out in busy social media feeds, and as such, it’s worth taking note of trend listings like this and considering whether you need to update your brand style and format.
Take a look at the full overview from 99designs in the infographic below.
Entireweb Articles – Read the latest Articles and News in Search Engine related world!
As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world.
Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way.
That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach.
Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more.
You can check out LinkedIn’s full report here, or take a look at the infographic overview below.
Entireweb Articles – Read the latest Articles and News in Search Engine related world!
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