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LinkedIn Launches A New Tool For Job Seekers

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LinkedIn’s ‘Career Explorer’ is a new tool designed to help job seekers transition into a different field.

The tool identifies which careers an individual may be qualified for based on skills associated with their previous job.

Career Explorer provides job seekers with:

  • Insights to identify the right career path.
  • Learning opportunities to get any additional skills they need.
  • A community to connect professionals to new opportunities.

The launch of this tool comes at a time when 140 million people are expected to be out of work due to the pandemic.

People are searching for jobs on LinkedIn in record numbers. Nearly 40 million each week, the company says.

But here are some more encouraging statistics:

  • 96% of hiring managers say they would hire someone who had been laid off due to the COVID-19 pandemic.
  • 3 people are getting hired on LinkedIn every minute.
  • There are currently over 14 million available job postings.

Learn how Career Explorer can be used to find new opportunities.

LinkedIn Career Explorer

LinkedIn’s Career Explorer tool helps people find career paths they may be well-suited for.

The tool matches people up with new opportunities by mapping existing skills to thousands of available job titles.

“For example, a food server in the U.S. has a 71% skills similarity to a customer service specialist, one of the in-demand jobs we identified with Microsoft as part of our broader reskilling commitment, making it a possible career transition based on skills.

Our data also shows that 26 million members globally could have all the skills they need to qualify for one of the most in-demand jobs, customer service specialist, by learning just two more skills.”

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LinkedIn says comparing skills across jobs can help users find the right job for them.

Career Explorer works by analyzing jobs to calculate a metric called skills similarity.

Skills similarity allows Career Explorer to understand how well one job might compare to another

It compares two jobs and assigns a score between 0 to 100.

For example, the skills similarity score between a food server and a customer service specialist is 71.

That indicates there is a higher skill overlap, which helps with transitioning from one role to the other.

“The similarity score reflects both the overlap of common skills between two jobs as well as the relative importance of those skills for each job.”

LinkedIn also draws from user data to calculate skills similarity scores.

“In order to identify popular job transitions, we look at the profile changes members make to their job history and calculate how often members move from one job to another.”

How to Use Career Explorer

Career Explore is exceptionally easy to use and doesn’t require users to be logged in.

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Visit the landing page here and scroll down until you see the tool.

Then enter the name of your previous job title and the city you live in.

Career Explorer will now be able to populate a list of jobs with high skills similarity scores.

This is what Career Explorer returns for a carpenter in New York City, for example.

LinkedIn Launches A New Tool For Job Seekers

Career Explorer will only recommend jobs when there are postings available in your city.

You can see in the example above how there’s a direct link to “Find Jobs on LinkedIn.”

The link will bring you to a list of job postings in your area that can be immediately applied for.

There’s also a “Find Connections on LinkedIn” button which will identify any connections who have had the job you’re interested in.

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LinkedIn notes all data represents aggregated information from the last 5 years.

A beta version of Career Explorer is now available in English, with enhancements to be added in the coming months.

Sources: LinkedIn Official Blog, International Labor Organization

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

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